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The Ingredient Decoder: What Clients Think They Know (But Don’t)
If you’ve ever had a client come in convinced their tanning lotion’s caffeine content will give them superpowers, or that silicones are secretly ruining their skin, you’re not alone. The world of tanning and skincare ingredients can be confusing — and full of myths!
read moreYour Pricing Strategy Is Killing Your Profits—Let’s Fix It!
Salon owners, let’s be real—if your pricing strategy is based on what the salon down the street is doing, you’re playing a dangerous game.
read moreWhy VIBE 2025 Will Set the Tone for the Best Year Yet
The wait is almost over! VIBE 2025 is just around the corner, and we couldn’t be more excited to welcome you to the industry’s premier event of the year. With registration officially closed and the final countdown underway, it’s time to get ready for an unforgettable experience that will energize, educate, and inspire you to make 2025 your best year yet.
read moreHow to Create an Annual Marketing Plan That Drives Results
The Secret to a Successful Salon? A Solid Plan! Running a tanning salon is more than just offering top-notch services—it’s about getting clients through the door, keeping them coming back, and making sure your business thrives all year long. And the key to all of that? A killer marketing plan!
read moreNew Year, New Goals: How to Set and Achieve Milestones for Your Salon in 2025
As the clock resets and we welcome 2025, it’s the perfect time to take a step back, reflect on your salon’s progress, and set ambitious yet achievable goals for the year ahead. Whether you’re looking to increase revenue, attract new clients, or expand your services, this is your chance to take your tanning salon or spa to the next level.
read more3 Hidden Revenue Streams in Your Salon You’re Probably Missing!
Salon owners, you’re making money—but are you leaving cash on the table? Most salons focus on memberships, single-session sales, and retail, but there are hidden revenue streams that could be adding thousands to your bottom line. Let’s uncover them!
read moreA $99 Unlimited Tanning Membership Sounds Great… But Is It Really Making You Money? Let’s Do the Math.
Salon owners, we get it—offering an unlimited tanning membership at $99 sounds like an easy way to bring in customers and keep them loyal. But is it actually helping your bottom line, or are you leaving money on the table?
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