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New Year. New Energy. New Playbook.

Why January Is Where the Best Salons Separate Themselves There’s something powerful about the start of a new year in this industry.

Your Wellness Menu — What to Add (and What to Skip) When Evolving Your Brand

How Salons Are Cashing in on Wellness in April

Heartland Hub / ASA

Membership Agreement Please download a PDF version of a Membership Agreement below

Your December Playbook: 7 High-Impact Moves to Finish the Year Strong

Spray vs. Lotion Moisturizers: Why Hydration Determines Tan Results (and Retail Success)

Spray + UV = Smart Salon Strategy in 2026

Closing One Chapter. Preparing for the Best One Yet.

An Attitude of Gratitude: 10 Things We Appreciate About Tanning Salon Owners (and the Lessons That Make Our Industry Stronger)

As we wrap up the year and shift our focus toward an exciting 2026, we want to take a moment to shine the spotlight where it truly belongs—on you. Tanning salon owners, managers, and staff are the heartbeat of this industry, and your passion continues to inspire everything we do.

Think Pink: How to Make This Pink Wednesday Your Biggest Sales Day Yet

It starts with a sparkle of excitement — that moment in mid-fall when your clients begin whispering, “Are you doing Pink Wednesday again this year?”