Mid-Season launches that are making waves
At Heartland, we're always keeping an eye on what's next in the tanning, wellness, and beauty industries. Innovation never stands still, and neither do salon owners looking for new ways to attract clients, boost revenue, and enhance the customer experience. One of the questions we hear most often is, "What's new?" We're glad you asked. From cutting-edge wellness technology to exciting retail opportunities and service enhancements, we're constantly bringing fresh ideas and products to help your business grow. Take a look at some of the latest additions at Heartland that we're excited to share, which we think your salon and clients will love.
Collagen Me Crazy- K Beauty Collagen Mask
Trend alert! Unless you have been living under a rock, you have heard about Korean skin care. K-Beauty products have been on the rise on all social media platforms for the last few years, and there are always trending products coming from this content. The Collagen Me Crazy Face Mask is an easy way to add a wildly popular product to your salon without taking up much space on that counter
The life of a spray tan artist is a wild ride. Whether you are in the salon, have a mobile studio, or even making a house call, you need to know that your equipment will be accountable. Having a safe place to store your solutions and machines is always a headache, so Norvell designed a duffel specifically with this in mind. Perfect for the hustle and grind while staying classy and chic.
At one point or another, I think we have all been guilty of impulse buying a candle because we like the way it smells. Bonus points if it is a clean, even-burning candle like the Crossroads Soy Candles. High-quality candles with long-lasting scent. From the 12 candles in this collection, you just might find your salon's signature smell. If you missed our blog on scent association in your salon, you should definitely give it a read.
The 2026 Fall Hempz Collection includes Honeycrisp Apple & Cherry Chai and White Pumpkin & Toasted Marshmallow. While fall seems forever away when it is 100 degrees outside, customers are going to be ready for their beloved pumpkin spice latte the second August hits, and your salon needs to be ready. Be ready to ring in the cold weather months with the full Hempz Fall Collection.
Fall not your style? Good thing Hempz also recently launched their Sweet Indulgence Collection with Strawberry Shortcake, Caramel Crème Brulée, and Cupcake Cashmere! The perfect decadent fragrances to satisfy any sweet tooth, but please, no matter how good they smell, do not eat the lotion.
The RedFuzion LED Mask is a professional-grade, wearable light therapy device designed to improve skin health and appearance with four targeted treatment modes: Tighten, Clear Skin, Radiant Skin, and Brighten. Using four clinically proven wavelengths (415nm blue, 590nm yellow, 630nm red, and 850nm near-infrared light), it helps stimulate collagen and elastin production, reduce acne-causing bacteria, calm inflammation, improve circulation, minimize redness and pigmentation, and enhance overall skin radiance. Treatment sessions range from 10–20 minutes and can be easily incorporated into any skincare routine. Simply start with a clean, dry face, apply your favorite serum, select your desired program, and relax while the device delivers targeted light therapy to promote firmer, clearer, brighter, and more youthful-looking skin from the comfort of home.
Trend Alert! Last summer, a new product hit the online tanning community, and this year, b.tan has come out with an even better version. This balm-to-oil intensifier is a solid at room temperature, making it mess-free to travel with and TSA-safe. When applied to skin, the balm melts into a silky oil, delivering beta-carotene and a cocktail of nourishing ingredients to the skin to accelerate a darker, faster tan with a cool, true bronze finish.
West Coast Watermelon Collection
New from Devoted Creations, West Coast Watermelon is a Moisturizer, body wash, and after-sun spray combo designed with tanning in mind. Packed with antioxidants and electrolytes and a refreshing watermelon scent, these three products are a true summer must-have.