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How to Create an Annual Marketing Plan That Drives Results
The Secret to a Successful Salon? A Solid Plan! Running a tanning salon is more than just offering top-notch services—it’s about getting clients through the door, keeping them coming back, and making sure your business thrives all year long. And the key to all of that? A killer marketing plan!
read moreSweat. Sculpt. Shine. Should You Add Infrared Body Wraps to Your Menu?
In the ever-evolving wellness and beauty industry, salon owners are always looking for the next big service to elevate their menus and delight clients. Infrared body wraps have been gaining buzz for promising detox, slimming, and skin-smoothing benefits—but is adding one to your salon really worth the investment? Let’s break down what you need to know to decide if infrared wraps should earn a spot in your lineup.
read moreYour Pricing Strategy Is Killing Your Profits—Let’s Fix It!
Salon owners, let’s be real—if your pricing strategy is based on what the salon down the street is doing, you’re playing a dangerous game.
read moreThe Ingredient Decoder: What Clients Think They Know (But Don’t)
If you’ve ever had a client come in convinced their tanning lotion’s caffeine content will give them superpowers, or that silicones are secretly ruining their skin, you’re not alone. The world of tanning and skincare ingredients can be confusing — and full of myths!
read moreBronzers vs. Accelerators vs. Intensifiers: What’s the Real Difference?
If your staff or clients ever get confused by lotion labels, you’re not alone! Knowing the difference between bronzers, accelerators, and intensifiers is the key to helping your customers pick the right product — and boosting your upsells with confidence.
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