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Roleplaying Isn’t Cringe—It’s Critical

Why Weekly Sales Practice Boosts Confidence, Conversion, and Team Culture

Sunless Prep Myths That Are Ruining Your Clients’ Results

As a salon owner or sunless tanning professional, you know how important it is to set your clients up for success. But did you know that many of your clients might be unknowingly sabotaging their own tan before they even walk through your door?

How the Fit Bodywrap AVANT Can Transform Your Salon Into a Wellness Destination in 2025

It’s a familiar scene: your salon is buzzing with clients, but revenue isn’t growing as fast as it should. Your UV services are solid, sunless tanning is steady, and yet there’s this nagging feeling—your salon could be doing more. More revenue. More client engagement. More wow factor.

Your Future-Ready Salon Starts Here: Inside the UV, Sunless, & Wellness Summit That’s Changing the Game

January 23–24, 2026 | Sheraton Crown Center | Kansas City, MO Hosted by Heartland Tanning Distribution

Recharging Your Business: Turning Slowdowns into Growth Seasons

Every salon experiences the natural ebb and flow of business. Fall and winter often bring a dip in foot traffic as clients settle back into routines after summer. But here’s the good news: these “slower” seasons can actually become your most powerful times to regroup, refresh, and recharge your salon for long-term success.

Sunless Sales System: 5 Steps to Year-Round Retail Growth

Reflecting on 2024: A Year of Innovation, Growth, and Connection

Why VIBE 2025 Will Set the Tone for the Best Year Yet

The wait is almost over! VIBE 2025 is just around the corner, and we couldn’t be more excited to welcome you to the industry’s premier event of the year. With registration officially closed and the final countdown underway, it’s time to get ready for an unforgettable experience that will energize, educate, and inspire you to make 2025 your best year yet.

Why Heartland Should Be Your Go-To Partner: Leading the Way in Innovation for Your Salon

New Year, New Goals: How to Set and Achieve Milestones for Your Salon in 2025

As the clock resets and we welcome 2025, it’s the perfect time to take a step back, reflect on your salon’s progress, and set ambitious yet achievable goals for the year ahead. Whether you’re looking to increase revenue, attract new clients, or expand your services, this is your chance to take your tanning salon or spa to the next level.