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How to Create an Annual Marketing Plan That Drives Results

The Secret to a Successful Salon? A Solid Plan! Running a tanning salon is more than just offering top-notch services—it’s about getting clients through the door, keeping them coming back, and making sure your business thrives all year long. And the key to all of that? A killer marketing plan!

Why Heartland Should Be Your Go-To Partner: Leading the Way in Innovation for Your Salon

Why Heartland Introduced the First Industry App: Leading the Way in Innovation

Spotlight on Devoted Creations: Our Top VIBE 2025 Sponsor

The Power of Social Media in 2025: Tips to Stay Ahead of the Algorithm

3 Hidden Revenue Streams in Your Salon You’re Probably Missing!

Salon owners, you’re making money—but are you leaving cash on the table? Most salons focus on memberships, single-session sales, and retail, but there are hidden revenue streams that could be adding thousands to your bottom line. Let’s uncover them! 

Festive Cheers and Tans: Elevate Your Salon's Holiday Spirit with Heartfelt Connections!

Maximizing Success This Season: Focus on What Matters

Why VIBE Stands Out: An Event Unlike Any Other in the Tanning Industry

In the tanning and wellness industry, events and expos come and go, but few manage to leave an unforgettable impression on attendees. VIBE (Valuable Industry Business Experience) is one of those rare gems—a gathering that doesn’t just inform and inspire but creates an inclusive, community-driven environment where every attendee feels valued and supported. At Heartland, we believe in crafting a unique experience that resonates with both salon owners and their staff, providing actionable insights, intentional networking opportunities, and an atmosphere that feels like home. Here’s what makes VIBE stand out from other industry events and why so many attendees are …

Salon Design Trends for the New Year