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Train Them Once, or Train Them Right?

Spotlight on Devoted Creations: Our Top VIBE 2025 Sponsor

Why VIBE Stands Out: An Event Unlike Any Other in the Tanning Industry

In the tanning and wellness industry, events and expos come and go, but few manage to leave an unforgettable impression on attendees. VIBE (Valuable Industry Business Experience) is one of those rare gems—a gathering that doesn’t just inform and inspire but creates an inclusive, community-driven environment where every attendee feels valued and supported. At Heartland, we believe in crafting a unique experience that resonates with both salon owners and their staff, providing actionable insights, intentional networking opportunities, and an atmosphere that feels like home. Here’s what makes VIBE stand out from other industry events and why so many attendees are …

New Arrivals: Elevate Your Salon with These Must-Have Products!

Festive Cheers and Tans: Elevate Your Salon's Holiday Spirit with Heartfelt Connections!

Should You Be Charging More for Custom Sunless?

When it comes to sunless tanning, “custom” means more than just applying a bottle of solution. It means personalized consultations, tailored shade matching, expert application, and delivering an experience that keeps clients coming back. But are you charging what your custom sunless service is really worth?

Creating a Structured Training System in Your Salon: Setting Your Staff Up for Success

Is AI the Future of Sunless Tanning?

Salon Design Trends for the New Year

Must-Have Items to Sell in Your Tanning Salon for the Ultimate Summer Experience