The Ultimate Guide to Tanning Lotions: Finding the Right Formula for Every Tanner
Not all tanning lotions are created equal. From first-time tanners looking for a subtle glow to experienced tanners chasing deep, dark color, there is a lotion designed for every goal. Understanding the different types of indoor tanning lotions can help maximize results, protect the skin, and create a more customized tanning experience.
In Heartland's catalog and on our website, a colored dot system is used to identify common lotion properties. Each dot represents a different lotion attribute. Today we are giving you a super simple breakdown of everything you need to know about each one.
Accelerator (the green dot)
Accelerator lotions are designed to do just that: accelerate the skin's natural ability to tan by stimulating melanin production and aiding in hydration without adding immediate or delayed color. These products are ideal for beginner tanners, those wanting to build a base tan, or anyone looking for a natural-looking result.
DHA (the brown dot)
DHA, or dihydroxyacetone, lotions continue to create darker color for several hours after tanning. This delayed color appears on the surface of the skin and is a favorite of experienced tanners who want a darker result. This is the same ingredient used in spray tans. DHA is a clear ingredient, so DHA lotions can be white or brown.
Natural Bronzer (the tan dot)
Natural bronzers use ingredients like caramel, henna, walnut extract, or other plant-derived colorants to provide immediate cosmetic color. These products are perfect for those who want a more natural ingredient list while still enjoying enhanced color.
Cosmetic Bronzer (the purple dot)
Cosmetic bronzers provide immediate color to the skin and are typically darker in lotion color. They are perfect for tanners who want instant gratification, even if the color washes off in the shower. With no long-term commitment, they are a great option for special events.
Tingle (the pink dot)
Tingle products contain ingredients that create warming or tingling sensations, increasing blood flow to the skin and giving a flushed appearance. This is another way to speed up the skin's tanning response. Recommended only for advanced tanners and those looking to overcome a tanning plateau, tingle lotions offer a unique tanning experience. Those new to tanning or with sensitive skin should probably avoid these products.
Cooling (the blue dot)
Cooling lotions use ingredients such as menthol or specialized cooling complexes to leave the skin feeling refreshed. Found in both tanning lotions and spa products, these formulas are great for daily use and can be combined with other body care products to support hydration and skin health.
Tattoo Protection (the gray dot)
UV exposure can cause tattoos to fade over time. Products with tattoo protection help preserve and revitalize tattoos while tanning. You do not have to be fully tattooed to benefit from these products. Whether you have a small tattoo or no tattoos at all, the added hydration and skin-conditioning ingredients can still be beneficial.
Hypoallergenic (the white dot)
These formulas are designed without many of the ingredients commonly associated with skin sensitivities. They are ideal for sensitive skin types, fragrance-sensitive customers, and first-time lotion users. With gentler formulations, hypoallergenic lotions help reduce the risk of irritation, making tanning more accessible and available for everyone.
Red Light (the red dot)
These products are specifically formulated for use during red light therapy sessions, focusing on hydration and skin wellness rather than tanning. As the tanning industry evolves, so do the products. Designed for wellness salon clients, red light therapy users, and customers interested in skincare-focused treatments, red light and wellness products help prepare the skin to be more receptive to services. Features such as deep hydration and skin-conditioning ingredients help support overall skin appearance.
Hybrid (the gradient dot)
Hybrid formulas blend multiple technologies, combining the benefits of both red light products and tanning products. Designed for use in hybrid beds or for double dipping (using both tanning and red light services), hybrid products are becoming an industry staple. Better ingredients often lead to better overall results.
Outdoor (the sun dot)
Outdoor formulas are designed specifically for use outside and often include sunscreen or ingredients intended for natural sunlight exposure. These are best for beachgoers, vacation travelers, poolside loungers, and outdoor tanning enthusiasts. It is important to note that outdoor-specific products should not be used in a tanning bed, as they can damage the equipment. If you ever have any questions, talk to the staff at your local salon.
I know that was a lot of information, but believe it or not, we have barely scratched the surface of tanning lotions. Now that you understand more about how Heartland categorizes lotions, you can begin exploring the vast world of tanning technologies that manufacturers invest so much time, energy, and research into developing. Whether your goal is deeper color, enhanced skincare benefits, tattoo protection, or wellness-focused treatments, there is a lotion designed to help you get the most from your experience.