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Sunless Sales System: 5 Steps to Year-Round Retail Growth

How to Sell SPF in Your Salon Like a Pro

Protect skin. Build trust. Boost retail.

Sweat. Sculpt. Shine. Should You Add Infrared Body Wraps to Your Menu?

In the ever-evolving wellness and beauty industry, salon owners are always looking for the next big service to elevate their menus and delight clients. Infrared body wraps have been gaining buzz for promising detox, slimming, and skin-smoothing benefits—but is adding one to your salon really worth the investment? Let’s break down what you need to know to decide if infrared wraps should earn a spot in your lineup.

Is AI the Future of Sunless Tanning?

Bronzers vs. Accelerators vs. Intensifiers: What’s the Real Difference?

If your staff or clients ever get confused by lotion labels, you’re not alone! Knowing the difference between bronzers, accelerators, and intensifiers is the key to helping your customers pick the right product — and boosting your upsells with confidence.

The Ingredient Decoder: What Clients Think They Know (But Don’t)

If you’ve ever had a client come in convinced their tanning lotion’s caffeine content will give them superpowers, or that silicones are secretly ruining their skin, you’re not alone. The world of tanning and skincare ingredients can be confusing — and full of myths!

Why VIBE 2025 Will Set the Tone for the Best Year Yet

The wait is almost over! VIBE 2025 is just around the corner, and we couldn’t be more excited to welcome you to the industry’s premier event of the year. With registration officially closed and the final countdown underway, it’s time to get ready for an unforgettable experience that will energize, educate, and inspire you to make 2025 your best year yet.

Reflecting on 2024: A Year of Innovation, Growth, and Connection

Your Pricing Strategy Is Killing Your Profits—Let’s Fix It!

Salon owners, let’s be real—if your pricing strategy is based on what the salon down the street is doing, you’re playing a dangerous game.

New Year, New Goals: How to Set and Achieve Milestones for Your Salon in 2025

As the clock resets and we welcome 2025, it’s the perfect time to take a step back, reflect on your salon’s progress, and set ambitious yet achievable goals for the year ahead. Whether you’re looking to increase revenue, attract new clients, or expand your services, this is your chance to take your tanning salon or spa to the next level.