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Are You Selling the Experience… or Just the Tan?

Why the Best Salons Go Beyond Lamps

A Million Little Things

Introducing Our VIBE 2025 Keynote Speaker: Devin Henderson

Should You Be Charging More for Custom Sunless?

When it comes to sunless tanning, “custom” means more than just applying a bottle of solution. It means personalized consultations, tailored shade matching, expert application, and delivering an experience that keeps clients coming back. But are you charging what your custom sunless service is really worth?

How to Sell SPF in Your Salon Like a Pro

Protect skin. Build trust. Boost retail.

Good Tans For Those Who Wait

Back-to-School Marketing Strategies for Tanning Salons: Actionable Tips to Boost Your Business

End Of The Year Checklist For Salons

The Art of Effective Salon Marketing

Sweat. Sculpt. Shine. Should You Add Infrared Body Wraps to Your Menu?

In the ever-evolving wellness and beauty industry, salon owners are always looking for the next big service to elevate their menus and delight clients. Infrared body wraps have been gaining buzz for promising detox, slimming, and skin-smoothing benefits—but is adding one to your salon really worth the investment? Let’s break down what you need to know to decide if infrared wraps should earn a spot in your lineup.