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Building Customer Loyalty: The Heartland Approach

Mind Your Business 4- Catch You On The Flip Side

MYB3 Spotlight on Sun Evolution- A Salon Perspective

The Ingredient Decoder: What Clients Think They Know (But Don’t)

If you’ve ever had a client come in convinced their tanning lotion’s caffeine content will give them superpowers, or that silicones are secretly ruining their skin, you’re not alone. The world of tanning and skincare ingredients can be confusing — and full of myths!

Embracing Radiance: Your Salon's Journey to a Beautiful New Year

Should You Be Charging More for Custom Sunless?

When it comes to sunless tanning, “custom” means more than just applying a bottle of solution. It means personalized consultations, tailored shade matching, expert application, and delivering an experience that keeps clients coming back. But are you charging what your custom sunless service is really worth?

Heartland Educational Conference 2024: Your Ultimate Guide to a Weekend of Growth and Networking

Are You Selling the Experience… or Just the Tan?

Why the Best Salons Go Beyond Lamps

Staff Management 101: Hiring, Training, and Retaining a Rockstar Team

Your team is the backbone of your salon. A well-trained, motivated, and engaged staff can elevate the customer experience, drive sales, and set your business apart from the competition. But how do you find the right people, train them effectively, and keep them performing at their best?

2020 Year In Review