As a business owner, you have a million things to keep track of each and every day. Adding a daily task of making sure something is posted for your business can feel like the straw that breaks the camel's back. Then add the fact that video content is on the rise, and it's easy to get overwhelmed. One comment we hear from salon owners all the time is, "I just don't know what to post." So today, we have a blueprint!
Here is a Monday-Friday schedule that you or your staff can film in just a few minutes to create quick and engaging videos from your salon while still having room for spontaneous content on busy weekends.
Monday - Staff Favorites
Monday's video is going to be a product spotlight, but we are specifically going to call it a staff/team member favorite. This automatically gives the product validity by being someone's "favorite product." Go over the fact sheet (you can find this on the product listing on our website and mobile app) and give 3-4 reasons why customers should come in and try that product today. You can be as creative or as simple with these as you want.
Tuesday - Day in the Life
It is a common misconception that no one wants to see the operational side of things when it comes to working in a salon. Giving your customers a glimpse behind the curtain makes them feel more included while helping you connect with the rest of the tanning community across all social media platforms.
Ideas for these can be:
- Come open/close the salon with me
- Let's see who can clean these beds the fastest
- Unboxing videos of product orders
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