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Why Heartland Introduced the First Industry App: Leading the Way in Innovation

How to Create an Annual Marketing Plan That Drives Results

The Secret to a Successful Salon? A Solid Plan! Running a tanning salon is more than just offering top-notch services—it’s about getting clients through the door, keeping them coming back, and making sure your business thrives all year long. And the key to all of that? A killer marketing plan!

From Brand to Behavior — Making Wellness Show Up Everywhere Clients Touch Your Salon

Language Matters — How to Talk About Wellness Without Sounding Trendy or Confusing

Sunless Sales System: 5 Steps to Year-Round Retail Growth

Smell, Confidence, and Connection: Why Fragrance Belongs in Every Salon

Your Future-Ready Salon Starts Here: Inside the UV, Sunless, & Wellness Summit That’s Changing the Game

January 23–24, 2026 | Sheraton Crown Center | Kansas City, MO Hosted by Heartland Tanning Distribution

Is Your Tanning Menu Confusing Customers?

Simplifying Your Service Tiers to Increase Upgrades and Reduce Decision Fatigue

Must-Have Items to Sell in Your Tanning Salon for the Ultimate Summer Experience

Recharging Your Business: Turning Slowdowns into Growth Seasons

Every salon experiences the natural ebb and flow of business. Fall and winter often bring a dip in foot traffic as clients settle back into routines after summer. But here’s the good news: these “slower” seasons can actually become your most powerful times to regroup, refresh, and recharge your salon for long-term success.