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Are You Selling the Experience… or Just the Tan?

Why the Best Salons Go Beyond Lamps

Introducing the New Heartland Rewards Program: Supercharge Your Savings!

How to Sell SPF in Your Salon Like a Pro

Protect skin. Build trust. Boost retail.

Staff Management 101: Hiring, Training, and Retaining a Rockstar Team

Your team is the backbone of your salon. A well-trained, motivated, and engaged staff can elevate the customer experience, drive sales, and set your business apart from the competition. But how do you find the right people, train them effectively, and keep them performing at their best?

Mind Your Business 4- Catch You On The Flip Side

Sweat. Sculpt. Shine. Should You Add Infrared Body Wraps to Your Menu?

In the ever-evolving wellness and beauty industry, salon owners are always looking for the next big service to elevate their menus and delight clients. Infrared body wraps have been gaining buzz for promising detox, slimming, and skin-smoothing benefits—but is adding one to your salon really worth the investment? Let’s break down what you need to know to decide if infrared wraps should earn a spot in your lineup.

Building Customer Loyalty: The Heartland Approach

Bronzers vs. Accelerators vs. Intensifiers: What’s the Real Difference?

If your staff or clients ever get confused by lotion labels, you’re not alone! Knowing the difference between bronzers, accelerators, and intensifiers is the key to helping your customers pick the right product — and boosting your upsells with confidence.

Building Loyalty: How to Create Memorable Customer Experiences

Embracing Radiance: Your Salon's Journey to a Beautiful New Year