As a business owner, you have a million things to keep track of each and every day. Adding a daily task of making sure something is posted for your business can feel like the straw that breaks the camel's back. Then add the fact that video content is on the rise, and it's easy to get overwhelmed. One comment we hear from salon owners all the time is, "I just don't know what to post." So today, we have a blueprint!

Here is a Monday-Friday schedule that you or your staff can film in just a few minutes to create quick and engaging videos from your salon while still having room for spontaneous content on busy weekends.

Monday's video is going to be a product spotlight, but we are specifically going to call it a staff/team member favorite. This automatically gives the product validity by being someone's "favorite product." Go over the fact sheet (you can find this on the product listing on our website and mobile app) and give 3-4 reasons why customers should come in and try that product today. You can be as creative or as simple with these as you want.

It is a common misconception that no one wants to see the operational side of things when it comes to working in a salon. Giving your customers a glimpse behind the curtain makes them feel more included while helping you connect with the rest of the tanning community across all social media platforms.

Ideas for these can be:

It is important to note that while filming around the salon, be careful not to include any sensitive information like schedules, individuals' contact information, or proprietary security information.

Wellness is here, and there is no denying that. Having a weekly focus on wellness services and retail items helps build awareness of what you offer while generating interest from your customers. It can be a video going over equipment, a testimonial about your services, or simply discussing things around the salon that can be incorporated into a larger wellness routine. Just like Monday's videos, these can be as elaborate or as simple as you're feeling that day.

Breaking up your educational content with short, trending videos is a great way to diversify your feed. Use these days to post a fun video that boosts engagement from both your followers and new audiences. The best way to find these is to have a place where you save fun videos you come across and pull from them when needed. Look at other businesses in the industry or other salon-based beauty industries like hair stylists, nail artists, and more. The best part is that these videos are usually under 30 seconds long and pretty quick to make.

On Fridays, we are working on our storytelling. Throughout the week, make a note of any questions you receive in person or online and take a minute to explain them on camera. In the age of AI searchability, the more information you have out there, the better.

The trick here is having a good hook or attention-grabber that keeps viewers around for the meat and potatoes of the video. A few examples of hooks are:

Rather than just beating them over the head with a textbook answer, a good hook earns views by capturing attention in the first few seconds and making people want to stay for the answer.

While being on camera isn't for everyone, watching video content is. As a business owner, having an arsenal of videos for your salon's social media can make a world of difference in today's digital landscape. The best part is that you don't have to do it on your own. Involve your team and give them a voice. Your staff is the customer-facing focal point of your salon, so why not have them online too?

We love seeing what our salon partners come up with, so be sure to tag us in your new posts!