Unlocking Success: How Heartland Transforms Your Salon


As a tanning salon owner, you understand the importance of finding a reliable and dedicated distributor to elevate your business. We at Heartland take immense pride in being your trusted partner, and today, we want to share with you real examples from our satisfied partners about how Heartland has transformed their salons in ways they never imagined.


  1. Owner-Owned for Over 40 Years - Legacy that Inspires Confidence

 Imagine you're a new salon owner, seeking a distributor you can trust. Heartland's 40 years of owner-owned operation instills confidence, knowing you're partnering with a company that has a proven track record of excellence and reliability. Partnering with Heartland assures you of a long-standing legacy, building trust with your clients and setting a strong foundation for your salon's credibility and success.

 The experience of a distributor matters significantly. Without an experienced distributor, you may face uncertainties about reliability and the ability to deliver quality products and services consistently. You might miss out on the valuable insights, industry knowledge, and strong supplier relationships that an experienced distributor like Heartland can offer. 40 years of distribution experience demonstrates reliability, industry knowledge, adaptability, trust, and resilience. A long-standing presence in the industry signifies a stable and credible partner with in-depth relationships with manufacturers, ensuring access to top-quality products and exclusive offers. As salon owners you need a dependable distributor who can anticipate your needs, an experienced distributor's ability to navigate market changes and technological advancements becomes a valuable asset, inspiring confidence in their capacity to deliver tailored solutions to elevate salons' success.

  1. Family Values and Atmosphere - A Supportive Community

 Maybe you've been running your salon for years, and what you desire is a distributor that treats you like family. Without a family-oriented distributor like Heartland, you may feel disconnected and less valued, missing out on the personalized attention and support that fosters a sense of community and belonging. You might not receive the level of care and understanding that a family-focused distributor can provide. Heartland's family-oriented approach creates a supportive atmosphere, where you feel valued and connected to a community of like-minded industry professionals who share your vision. Heartland becomes more than just a distributor; it becomes a support system that understands your unique needs, celebrates your accomplishments, and guides you through challenges, fostering a sense of belonging in the tanning industry. As a salon owner, forming a close-knit partnership with a distributor that embodies family values fosters trust and loyalty, knowing that the distributor genuinely cares about your success. The small business values further enhance the level of customer service and support at Heartland, as salon owners can expect more personalized interactions, tailored solutions, and a deeper understanding of their unique needs, ultimately leading to a stronger and more rewarding business relationship.

  1. Trusted by Manufacturing Partners - Access to Premium Brands

 Your clients expect nothing but the best, and you need a distributor that provides access to top-notch products. A distributor not trusted by manufacturing partners may not have access to premium brands and products, compromising the salon's ability to offer high-quality options to clients. It may also lead to potential challenges in obtaining authentic and reliable products, damaging the salon's reputation and client satisfaction. Heartland's strong relationships with leading tanning brands ensure your salon offers a diverse range of high-quality products that meet your client's expectations. With Heartland's trusted partnerships, you gain access to the finest tanning products, giving your salon a competitive edge and ensuring your clients receive top-tier services, leaving them satisfied and coming back for more. When a distributor like Heartland enjoys the trust and confidence of renowned manufacturers, it is a testament to their track record of professionalism, ethical practices, and excellent service. Salon owners can be assured that products sourced from Heartland are authentic, high-quality, and backed by the manufacturers' support and warranties. Trust from manufacturing partners also opens doors to exclusive deals, promotions, and early access to cutting-edge products, empowering salons to stay competitive, offer the latest trends, and deliver exceptional experiences to their valued clients.

  1. Rewards Rebates - Showcasing Gratitude for Loyalty

Your clients expect you to provide the best results by maintaining your equipment. Without rewards rebates, you may not have a suitable way to afford the cost associated with equipment re-lamping, hindering your ability to build strong customer loyalty and repeat business, impacting revenue and growth opportunities. Replacing lamps can be a major undertaking, not to mention expense. Heartlands rewards program is there to help you provide quality experiences for your guests without breaking the bank, all for doing what you probably do already. This valuable cost-saving opportunity enhances profitability.  By reinvesting the rebate into purchasing lamps, the salon can maintain a well-equipped tanning area, ensuring a consistent and satisfying experience for their clients. Additionally, the cost savings can be redirected to other aspects of the salon's growth, such as marketing efforts, employee training, or upgrading facilities, ultimately contributing to the salon's overall success and financial well-being.

  1. Same-Day Shipping - Keeping Your Clients Happy

 A client walks into your salon, looking for a specific tanning product, but you're running low on inventory. Partnering with a distributor that doesn't offer same-day shipping can lead to delays in receiving crucial products, affecting the salon's ability to meet client demands promptly. It may result in disappointed customers, lost sales, and reduced client satisfaction. With Heartland's same-day shipping, you can rest assured knowing you can promptly fulfill your client's needs, keeping them satisfied and coming back for more. Heartland's same-day shipping ensures you never miss a sales opportunity due to inventory shortages, allowing you to provide excellent customer service and retain client satisfaction.  This prompt service enhances customer satisfaction, as clients receive their desired products without unnecessary delays. Secondly, it enables the salon to handle unexpected spikes in demand or quickly replenish stock for popular items, avoiding potential revenue loss due to inventory shortages. Moreover, the convenience of same-day shipping allows the salon owner to efficiently manage their ordering process and focus on other aspects of their business, confident that their distributor is dedicated to providing excellent service and support. 

  1. Industry Events - Networking and Access to Exclusive Deals

  Staying competitive in the tanning industry requires staying ahead of trends and accessing exclusive deals. Without access to educational and networking events, the salon misses opportunities to stay updated on industry trends, access exclusive deals, and build valuable professional connections. This could hinder their ability to stay competitive and offer innovative services. Heartland's investment in multiple industry events provides you with these networking opportunities and exclusive offers, enabling you to thrive and stay ahead of your competition. 

Educational events provide salons with the latest knowledge, trends, and techniques in the tanning industry, empowering them to offer cutting-edge services and stay ahead of competitors. Networking events enable salon owners to connect with fellow industry peers, manufacturers, and experts, fostering valuable relationships that can lead to collaborative partnerships and access to exclusive deals. Additionally, these events create a sense of community and support, allowing salon owners to share experiences, exchange ideas, and learn from one another. By attending these events, salons can enhance their expertise, elevate their business strategies, and be part of a dynamic network that drives continuous improvement and success.

  1. Online Ordering - Convenience at Your Fingertips

 Running a bustling salon leaves you with limited time to manage orders. Not having access to online ordering may cause inconvenience and inefficiency in managing your inventory and placing orders. It may result in time-consuming processes, potential errors, and difficulties in staying organized. Heartland's user-friendly online ordering platform streamlines the process, saving you time and effort, so you can focus on delivering top-notch service to your clients. Heartland's online ordering platform enhances your efficiency, enabling you to manage inventory, place orders, and track shipments seamlessly. Online ordering streamlines the entire ordering process, allowing salon owners to browse through a comprehensive catalog of products and place orders at their convenience, 24/7. It eliminates the need for phone calls or in-person visits, saving valuable time and effort. With online ordering, salon owners can easily track their order status, view past purchases, and access order history, making inventory management more efficient. Moreover, online ordering platforms often provide detailed product descriptions helping salon owners make informed decisions about their purchases. Overall, online ordering empowers salons with a seamless and user-friendly experience, freeing up time to focus on enhancing customer service and growing their business.

  1. Comprehensive Product Catalogs - Planning Your Inventory

  As a salon owner, you want to stay updated with the latest product releases to meet your client's demands. Not having access to printed and digital catalogs may hinder your access to comprehensive product information and convenient ways to browse and plan your inventory. This could lead to missed opportunities to stay informed about the latest trends and innovations. Heartland's printed and digital catalogs, along with monthly promotional flyers provide a comprehensive resource, making it easier for you to plan your inventory and offer the latest and greatest products, beauty trends, and innovations, empowering your salon to offer an enticing array of products that meet your client's evolving needs.  Digital catalogs offer accessibility anytime and anywhere, while printed versions allow for easy reference and note-taking. Additionally, having both formats ensures that salon owners do not miss out on promotional offers and discounts, demonstrating Heartland's dedication to your preferences and enhancing your overall convenience and success.

  1. Experienced Staff - Your Trusted Advisors

  You encounter a technical issue with your tanning equipment, and you need expert advice to resolve it quickly. Working with an inexperienced Distributor staff may not provide the level of technical expertise and advice that the salon needs. This could lead to challenges in resolving equipment issues, affecting the salon's efficiency and service quality. Heartland's experienced staff becomes your trusted advisor, offering technical service, support, and guidance to keep your salon running smoothly ensuring minimal equipment downtime, enhancing your salon's efficiency, and ultimately, creating a seamless client experience. Heartland's experienced staff brings a wealth of expertise, support, and industry knowledge to their business. Having a team of experienced professionals means the distributor can understand the unique needs and challenges faced by salon owners, providing tailored solutions and personalized assistance. The experience of the staff enables them to offer valuable insights, technical guidance, and expert advice, whether it's related to product selection, equipment maintenance, or industry trends. Working with experienced staff fosters a sense of trust and reliability, knowing that Heartland has a deep understanding of the tanning industry and can deliver top-notch service and support. Ultimately, the salon benefits from a stronger and more fruitful partnership, positioning them for success in a competitive market.

  1. Largest Parts Inventory - Minimizing Downtime

 Your tanning equipment malfunctions, and you need a quick solution to minimize downtime. Without access to a large parts inventory, you may experience prolonged downtime if equipment malfunctions, impacting your ability to serve clients and leading to potential revenue loss. Heartland's largest parts inventory means you can swiftly resolve technical issues, avoiding revenue loss due to prolonged equipment downtime and maintaining your salon's reputation for uninterrupted service.  Having access to a wide range of parts means the salon can rely on Heartland for prompt and reliable support, ultimately enhancing their efficiency, client satisfaction, and overall profitability. The largest parts inventory demonstrates Heartland's commitment to being a dependable partner, ready to provide the necessary solutions to keep your salon running smoothly and deliver top-tier services to our valued clients.

  1. Free Technical Service and Advice to Heartland Customers - Optimizing Performance

 Your salon is expanding, and you need expert advice to optimize your tanning equipment setup. Without access to free technical service and advice, you may incur additional costs in troubleshooting and resolving equipment issues. This could lead to financial strain and difficulty in managing technical challenges effectively. Heartland's free technical service and advice become invaluable in ensuring your salon operates at its best, accommodating growth and delivering top-tier services. Having access to a knowledgeable technical support team at no additional cost means that salon owners can rely on Heartland to troubleshoot and resolve any equipment issues promptly. This not only minimizes downtime but also ensures that the salon's tanning equipment operates at its best, delivering consistent and exceptional results to clients. The distributor's expertise becomes a valuable resource to you to enhance your understanding of equipment maintenance, troubleshooting techniques, and industry best practices. With free technical service and advice, you can focus on delivering top-notch service, knowing you have a trusted partner committed to your success, and confidence to address any technical challenges that may arise.

  1. Referral Programs - Sharing the Love

 You love Heartland's products and services and want to spread the word to your fellow salon owners. Without a referral program, you could miss opportunities to connect with others in the industry and foster a reputation as a leader, as well as the benefit of additional money. Let Heartland's referral program reward you for sharing the love, making your partnership even more rewarding by incentivizing you to share your positive experiences with other salon owners, expanding your professional network, and gaining rewards that further enhance your salon's profitability. This presents a win-win opportunity for both the salon and the potential new salon owners they refer. 

  1. Customer Appreciation Days - Celebrating Your Success

  You've been a loyal Heartland partner, and you appreciate the genuine care they show for your salon's success. Partnering with the wrong Distributor, you may feel unappreciated and undervalued, missing out on exclusive deals and surprises that reward your loyalty. Wouldn't you rather work with a company that values your business and celebrates you? Heartland's Customer Appreciation Days go beyond transactions; they exemplify the heartfelt appreciation we have for your partnership, motivating you to continue, and are occasions for you to celebrate with exclusive deals and surprises, making you feel truly valued.


  1. Free Marketing Assets - Amplifying Your Reach

  You're looking for effective ways to market your salon and attract new clients. The lack of marketing assets may burden you with additional expenses in creating marketing materials, and potentially hinder your ability to effectively promote your business and services to attract new clients. Heartland's free marketing assets equip you with professionally designed materials that resonate with your target audience, helping you effectively communicate your salon's unique value and generate new leads. Heartland's provision of free marketing assets demonstrates our commitment to your salon's success, helping you stand out in a crowded industry and ultimately driving growth and profitability.


Overall, a distributor not offering these benefits can have detrimental effects on a salon's competitiveness, reputation, customer satisfaction, and profitability. It may hinder your growth and success. This makes it essential for salon owners to carefully consider these aspects when choosing a distributor.  

In conclusion, Heartland's exceptional offerings have transformed salons across the industry, empowering owners to achieve unparalleled success. These real stories from our satisfied partners demonstrate the difference Heartland can make in elevating your salon to new heights.


Join our Heartland family today, and let's embark on a journey of success together.