Maximizing Success This Season: Focus on What Matters
The busiest time of the year is here, and as a salon owner, your focus should be on maximizing success—not getting distracted by things that pull you away from growth. Diversion is frustrating, and manufacturers and distributors are constantly working to fight it, investing time and resources to combat the issue. While this challenge exists, your energy is best spent on what you can control—creating an exceptional experience for your customers and driving your business forward.
Stay Competitive and Focused
Are you being competitive with your pricing and programs? Are you making sure your team is educated and confident in their sales approach? The salons that thrive during the season are the ones that stay ahead by refining their offerings, motivating their staff, and focusing on customer experience.
Jessica Snider of New Sunshine emphasizes, “Stay focused on what matters—building relationships and delivering expert consultations. When we guide our clients with knowledge and trust, they won’t feel the need to search for answers elsewhere.”
Lisa Saavedra of Devoted Creations adds, “Success comes from building, refining, and elevating your business. As the world evolves—your business must too. Don’t sweat the small stuff or get lost in the distractions of others. Remember, don’t take criticism from people you wouldn’t go to for advice.”
The Power of Strong Customer Connections
Customers return to salons that offer more than just a service—they return for the experience, the trust, and the expertise. Make sure your staff is knowledgeable about every product and service you offer so they can confidently guide customers toward the best choices.
Gina Jaeger of Sun Evolutions highlights, “Customers are drawn to expert consultation, trust, and personalized experiences—things that online diversions or outside distractions can’t replicate.”
Jessica Stone of Heartland, who spent years behind the counter and managing salon teams, understands this firsthand. She shares, “Diversion wasn’t in my vocabulary. While I didn’t win every battle, I won the majority—and I can certainly help salons who are struggling with this.”
Stay the Course and Elevate Your Business
It’s easy to get caught up in frustrations or feel overwhelmed, but success comes from staying the course, investing in what works, and continually improving. Your time and energy should be spent on what drives real results:
- Educating your staff
- Enhancing customer experiences
- Strengthening your brand presence
- Creating a pricing and promotion strategy that keeps clients engaged
At Heartland, we are committed to helping salons grow, succeed, and navigate challenges with confidence. This season, stay focused, stay competitive, and remember—you set the standard for success in your business.
Lisa Saavedra said it best: “Success comes from building, refining, and elevating your business. As the world evolves—your business must too.” Now is the time to embrace that mindset and make this season your best yet.