Why VIBE Stands Out: An Event Unlike Any Other in the Tanning Industry

In the tanning and wellness industry, events and expos come and go, but few manage to leave an unforgettable impression on attendees. VIBE (Valuable Industry Business Experience) is one of those rare gems—a gathering that doesn’t just inform and inspire but creates an inclusive, community-driven environment where every attendee feels valued and supported. At Heartland, we believe in crafting a unique experience that resonates with both salon owners and their staff, providing actionable insights, intentional networking opportunities, and an atmosphere that feels like home. Here’s what makes VIBE stand out from other industry events and why so many attendees are already marking their calendars for next year.

1. Personal Attention & Inclusiveness: You Belong Here

From the moment you arrive at VIBE, you’ll notice a difference. Unlike larger expos where attendees can feel like just another face in the crowd, VIBE takes a personal approach to make everyone feel seen and welcome. Our Heartland team is known for going the extra mile to create a warm, inclusive environment where salon owners, managers, and team members can truly be themselves.

Attendees consistently tell us they feel like family, whether it’s their first year attending or they’ve been coming for years. Our staff is dedicated to ensuring that everyone has what they need, from answering questions to connecting you with other like-minded professionals in the industry. As one attendee shared, “Heartland shows such dedication to our business,” and that dedication is evident in every interaction at VIBE.

2. Intentional, Practical Content: For Both Salon Owners and Staff

At VIBE, we know that every attendee has unique needs, whether they’re a salon owner strategizing for growth or a staff member looking for techniques to improve customer service. That’s why our sessions cover a wide range of topics that resonate with both staff and owners alike. From team-building exercises to business strategies that drive revenue, VIBE offers insights that everyone can bring back to their salons.

“Topics were intentional and focused,” said one attendee. Our content is specifically curated to be relevant, practical, and immediately applicable so that every attendee walks away with something valuable—whether it’s the confidence to add spa services or new product knowledge to share with clients.

3. A Tight-Knit Community of Like-Minded Professionals

One of the most remarkable aspects of VIBE is the sense of community it fosters. Attendees often comment on the energy that flows through the event, creating a sense of unity and shared purpose. As one guest shared, “Felt the energy the entire event, can’t wait for next year.” Another attendee loved the camaraderie, saying, “It’s always a blast when I get to be around people that love the same thing I do.”

This energy isn’t just for owners; VIBE is designed to bring together everyone in the salon industry, including staff, vendors, and trainers. With activities like team-building exercises, interactive workshops, and plenty of time for networking, everyone leaves with new connections, friends, and a renewed passion for the industry.

4. A Focus on Real-World Results: Tools & Techniques You Can Use Immediately

At VIBE, it’s not just about theories and big ideas. We’re all about real-world applications and giving attendees tools they can use right away. Many attendees leave VIBE with immediate action plans and strategies they’re excited to implement back at their salons. For instance, one guest shared, “SOLD $650 in products to my first 4 customers today >>> #1 using Jessica’s 5 Lotion Pull Down and #2 Jerry’s offer $20 off TODAY.” This is the type of tangible impact that VIBE strives for, ensuring that every salon can see real results from their time at the event.

And it’s not just about product sales. Many attendees leave feeling equipped to make significant changes in their businesses, with testimonials like, “This event will save my business,” and “Definitely adding spa services after this event.” VIBE empowers salon owners and staff to think outside the box, bring fresh ideas to the table, and elevate their businesses.

5. Industry Knowledge and a Diverse Vendor Presence

VIBE attracts some of the most knowledgeable experts and top vendors in the industry. With access to cutting-edge products and the chance to connect with leaders in tanning, sunless, and wellness, attendees get a front-row seat to the latest trends and innovations. “So many great vendors in one place,” said an attendee. VIBE makes it easy to find products that fit your unique salon needs, whether you’re focused on UV, sunless, or wellness services.

The vendors at VIBE are hand-selected to ensure they offer value and align with the event's mission of empowering salons. This attention to detail ensures that every vendor interaction feels purposeful, with each exhibitor fully committed to helping attendees find the best solutions for their businesses.

6. A Must-Attend Event for All Business Owners—Year After Year

For those who have attended VIBE before, the impact of the event is clear. “100% coming back EVERY YEAR,” said one dedicated salon owner. “A must-attend event for any business owner,” shared another attendee. Whether it’s your first time or you’re a returning guest, VIBE provides something new and exciting each year, making it an event you’ll want to attend again and again.

And it’s not just for traditional tanning salons. Many of the topics, vendors, and insights are relevant to sunless-only salons as well, as one attendee pointed out: “So much of this pertains to sunless-only salons as well. I’m spreading the word.” VIBE’s inclusive approach and commitment to diverse content ensure there’s something valuable for everyone in the salon industry.

7. Leaving Inspired and Ready for Success

VIBE isn’t just an event; it’s an experience that leaves a lasting impact on everyone who attends. Attendees leave not only with new knowledge and strategies but with a renewed sense of excitement for their businesses. "Loved everything about this conference, worth every penny," and "Team building was awesome" are just a few of the praises we hear from our guests.

VIBE is where inspiration meets action, equipping attendees with the confidence, resources, and community they need to take their salons to the next level. As one attendee put it, “Amazing industry knowledge,” while another summed it up perfectly, saying, “Great job planning these events that keep us involved with one another.”

Ready to Experience VIBE for Yourself?

If you’re looking for an event that goes beyond the ordinary, providing a personal touch, an inclusive atmosphere, and content that truly resonates, then VIBE is the event for you. This isn’t just a conference; it’s a community experience designed to help you and your team grow, connect, and succeed in a competitive industry.

Join us at VIBE to see firsthand what makes this event so unique. Gain valuable insights, meet like-minded professionals, and return to your salon with actionable ideas that will set you apart. Don’t miss out on an event that’s transforming the tanning industry—register now, and get ready to make memories and connections that will last a lifetime.

VIBE is more than just an industry show—it’s where community, innovation, and inspiration come together. We can’t wait to welcome you!