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Silicone vs. Silicone-Free Lotions—Which One is Better for Your Skin? Let’s Compare!
When shopping for a tanning lotion, you’ve probably noticed some formulas have silicone and others are silicone-free—so what’s the deal? Is one better than the other? Does silicone affect your tan? Let’s break it down so you can make the best choice for your glow!
read moreA $99 Unlimited Tanning Membership Sounds Great… But Is It Really Making You Money? Let’s Do the Math.
Salon owners, we get it—offering an unlimited tanning membership at $99 sounds like an easy way to bring in customers and keep them loyal. But is it actually helping your bottom line, or are you leaving money on the table?
read moreHow to Create an Annual Marketing Plan That Drives Results
The Secret to a Successful Salon? A Solid Plan! Running a tanning salon is more than just offering top-notch services—it’s about getting clients through the door, keeping them coming back, and making sure your business thrives all year long. And the key to all of that? A killer marketing plan!
read moreWhy VIBE Stands Out: An Event Unlike Any Other in the Tanning Industry
In the tanning and wellness industry, events and expos come and go, but few manage to leave an unforgettable impression on attendees. VIBE (Valuable Industry Business Experience) is one of those rare gems—a gathering that doesn’t just inform and inspire but creates an inclusive, community-driven environment where every attendee feels valued and supported. At Heartland, we believe in crafting a unique experience that resonates with both salon owners and their staff, providing actionable insights, intentional networking opportunities, and an atmosphere that feels like home. Here’s what makes VIBE stand out from other industry events and why so many attendees are …
read moreWhy VIBE 2025 Will Set the Tone for the Best Year Yet
The wait is almost over! VIBE 2025 is just around the corner, and we couldn’t be more excited to welcome you to the industry’s premier event of the year. With registration officially closed and the final countdown underway, it’s time to get ready for an unforgettable experience that will energize, educate, and inspire you to make 2025 your best year yet.
read moreStaff Management 101: Hiring, Training, and Retaining a Rockstar Team
Your team is the backbone of your salon. A well-trained, motivated, and engaged staff can elevate the customer experience, drive sales, and set your business apart from the competition. But how do you find the right people, train them effectively, and keep them performing at their best?
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