If you've been in the tanning industry for any length of time, you've probably worked with multiple distributors over the years. Most offer similar products. Most carry the major brands. Most can get a box from their warehouse to your salon. So what actually separates one distributor from another? The answer isn't products.
It's a partnership.

At Heartland, we've always believed salon owners deserve more than a place to place an order. They deserve a team that understands their business, helps solve problems, and provides resources that contribute to long-term success. That's why we've built our company around supporting salon owners—not just supplying them. 

Anyone Can Sell Products. Not Everyone Helps You Grow.
The tanning industry has changed dramatically over the years. Today's salon owners are expected to wear a lot of hats. They're managing employees, marketing their business, maintaining equipment, driving retail sales, implementing new services, and creating exceptional customer experiences every day.
Having a distributor that simply takes orders isn't enough anymore. Successful salons need access to education, technical expertise, marketing resources, industry insight, and people who understand what it takes to operate a profitable business. That's where the relationship becomes more valuable than the transaction. 

Real People. Real Support.
One of the biggest frustrations salon owners face is feeling like they're just another account number. At Heartland, we believe relationships still matter.

When you call us, you're not reaching a random call center. You're working with experienced professionals who know the industry and understand the unique challenges salon owners face. Whether you need help selecting products, troubleshooting equipment issues, planning a seasonal promotion, or finding new ways to increase revenue, our team is available to help. Business owners don't need another vendor. They need someone they can trust when questions come up and challenges arise.

One Source for Everything You Need
Managing multiple suppliers can be exhausting. One company for lotions. Another for sunless. Another for equipment parts. Another for salon supplies. Before long, you're spending more time managing vendors than focusing on customers. Heartland offers salon owners access to a broad range of products, equipment resources, parts, accessories, sunless solutions, retail products, and industry-leading brands—all in one place. The result is a simpler ordering process, fewer headaches, and more time spent growing your business.

Education Isn't an Extra. It's an Advantage.
The most successful salons aren't always the biggest salons. They're the salons that continue learning. The owners and managers who stay informed about industry trends, retail strategies, marketing opportunities, and emerging technologies consistently put themselves in a stronger position to succeed.
That's why Heartland invests heavily in educational resources, blogs, webinars, industry events, and business development tools designed specifically for salon owners. We want our customers to be successful long after they place an order. Because when our customers grow, we grow. 

Technology That Makes Business Easier.
Salon owners are busy enough without fighting clunky ordering systems or difficult processes. Heartland provides online ordering, digital catalogs, mobile resources, and customer tools designed to make doing business easier and more efficient. Technology should save you time, not create more work. We continue investing in tools that help salon owners operate smarter and stay connected to the resources they need. 

We Understand the Industry Because We Live It. 

The tanning industry is unique. The challenges salon owners face can't always be understood by general distributors or companies that simply move products. Heartland has built its reputation by staying connected to the industry, supporting salon professionals, participating in educational initiatives, and creating resources that help business owners navigate an ever-changing marketplace. Our goal isn't to be the biggest distributor. Our goal is to be the most valuable one.

Why Salon Owners Continue Choosing Heartland
At the end of the day, products matter. Pricing matters. Availability matters. But those things alone don't build successful salons. The right partner helps you make better decisions. They help you solve problems faster. They help you uncover opportunities you may have missed. They give you access to the tools, knowledge, and support needed to keep moving forward. That's the difference Heartland has always worked to provide. We're not interested in being a company that simply ships products. We're committed to being a partner that helps salons thrive. And for salon owners who are serious about growing their business, that's a difference worth investing in.