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Brand Consistency: Why Every Detail Matters in Your Salon’s Image

Maximizing Success This Season: Focus on What Matters

Why VIBE Stands Out: An Event Unlike Any Other in the Tanning Industry

In the tanning and wellness industry, events and expos come and go, but few manage to leave an unforgettable impression on attendees. VIBE (Valuable Industry Business Experience) is one of those rare gems—a gathering that doesn’t just inform and inspire but creates an inclusive, community-driven environment where every attendee feels valued and supported. At Heartland, we believe in crafting a unique experience that resonates with both salon owners and their staff, providing actionable insights, intentional networking opportunities, and an atmosphere that feels like home. Here’s what makes VIBE stand out from other industry events and why so many attendees are …

UV vs. Red Light: What’s Really Happening Under Your Skin?

Have you ever wondered what’s happening under your skin when you get into a tanning bed or bask in the glow of red light therapy? Are you just getting a tan, or is there some kind of secret science magic happening? Spoiler alert: It’s all about wavelengths, baby! Let’s break it down so you can flex your tanning (and skincare) knowledge like a pro.

Sunless Sales System: 5 Steps to Year-Round Retail Growth

How to Create an Annual Marketing Plan That Drives Results

The Secret to a Successful Salon? A Solid Plan! Running a tanning salon is more than just offering top-notch services—it’s about getting clients through the door, keeping them coming back, and making sure your business thrives all year long. And the key to all of that? A killer marketing plan!

Sweat. Sculpt. Shine. Should You Add Infrared Body Wraps to Your Menu?

In the ever-evolving wellness and beauty industry, salon owners are always looking for the next big service to elevate their menus and delight clients. Infrared body wraps have been gaining buzz for promising detox, slimming, and skin-smoothing benefits—but is adding one to your salon really worth the investment? Let’s break down what you need to know to decide if infrared wraps should earn a spot in your lineup.

How to Use Key Performance Indicators (KPIs) to Drive Growth in Your Business

Lotions with Niacinamide = Better Color?! Breaking Down the Skincare Ingredient That Actually Helps Your Tan Last Longer

Your Pricing Strategy Is Killing Your Profits—Let’s Fix It!

Salon owners, let’s be real—if your pricing strategy is based on what the salon down the street is doing, you’re playing a dangerous game.