Search results for: hat

Building Loyalty: How to Create Memorable Customer Experiences

Are You Selling the Experience… or Just the Tan?

Why the Best Salons Go Beyond Lamps

Brand Consistency: Why Every Detail Matters in Your Salon’s Image

How to Sell SPF in Your Salon Like a Pro

Protect skin. Build trust. Boost retail.

Why VIBE Stands Out: An Event Unlike Any Other in the Tanning Industry

In the tanning and wellness industry, events and expos come and go, but few manage to leave an unforgettable impression on attendees. VIBE (Valuable Industry Business Experience) is one of those rare gems—a gathering that doesn’t just inform and inspire but creates an inclusive, community-driven environment where every attendee feels valued and supported. At Heartland, we believe in crafting a unique experience that resonates with both salon owners and their staff, providing actionable insights, intentional networking opportunities, and an atmosphere that feels like home. Here’s what makes VIBE stand out from other industry events and why so many attendees are …

Maximizing Success This Season: Focus on What Matters

The Truth About Lamp Life: Are You Changing Them Too Soon—or Too Late?

As a salon owner, your tanning beds are the heart of your UV business—and the lamps inside them are what deliver the glow your clients come for. But how do you know when it’s really time to change those lamps? Too soon, and you’re throwing away money. Too late, and you’re delivering poor results that could cost you repeat business.

Recharging Your Business: Turning Slowdowns into Growth Seasons

Every salon experiences the natural ebb and flow of business. Fall and winter often bring a dip in foot traffic as clients settle back into routines after summer. But here’s the good news: these “slower” seasons can actually become your most powerful times to regroup, refresh, and recharge your salon for long-term success.

UV vs. Red Light: What’s Really Happening Under Your Skin?

Have you ever wondered what’s happening under your skin when you get into a tanning bed or bask in the glow of red light therapy? Are you just getting a tan, or is there some kind of secret science magic happening? Spoiler alert: It’s all about wavelengths, baby! Let’s break it down so you can flex your tanning (and skincare) knowledge like a pro.

Train Them Once, or Train Them Right?