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Think Pink: How to Make This Pink Wednesday Your Biggest Sales Day Yet

It starts with a sparkle of excitement — that moment in mid-fall when your clients begin whispering, “Are you doing Pink Wednesday again this year?”

Lotions with Niacinamide = Better Color?! Breaking Down the Skincare Ingredient That Actually Helps Your Tan Last Longer

Festive Cheers and Tans: Elevate Your Salon's Holiday Spirit with Heartfelt Connections!

Unlocking Success: How Heartland Transforms Your Salon

The Truth About Lamp Life: Are You Changing Them Too Soon—or Too Late?

As a salon owner, your tanning beds are the heart of your UV business—and the lamps inside them are what deliver the glow your clients come for. But how do you know when it’s really time to change those lamps? Too soon, and you’re throwing away money. Too late, and you’re delivering poor results that could cost you repeat business.

Is Your Tanning Menu Confusing Customers?

Simplifying Your Service Tiers to Increase Upgrades and Reduce Decision Fatigue

Why VIBE 2025 Will Set the Tone for the Best Year Yet

The wait is almost over! VIBE 2025 is just around the corner, and we couldn’t be more excited to welcome you to the industry’s premier event of the year. With registration officially closed and the final countdown underway, it’s time to get ready for an unforgettable experience that will energize, educate, and inspire you to make 2025 your best year yet.

Reflecting on 2024: A Year of Innovation, Growth, and Connection

Are ‘Hot Action’ Lotions Really Burning You? Nope—Here’s the Real Reason They Tingle & Boost Your Tan!

You’ve just slathered on a hot action or tingle lotion, hopped into your tanning bed, and suddenly—BAM! Your skin feels like it’s hosting a bonfire. Is this normal? Is your skin actually on fire? Should you call for backup?

Is DHA Safe? Here’s What You Really Need to Know Before Your Next Sunless Tan!

We’ve all heard the golden rule: “If you can’t tone it, tan it!” But if you’re skipping the UV rays and opting for a sunless glow, you might be wondering—is DHA actually safe? 🤔 Let’s dive into the science behind sunless tanning and separate fact from fiction before your next spray or self-tan session.