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Sunless Sales System: 5 Steps to Year-Round Retail Growth

How to Sell SPF in Your Salon Like a Pro

Protect skin. Build trust. Boost retail.

Bronzers vs. Accelerators vs. Intensifiers: What’s the Real Difference?

If your staff or clients ever get confused by lotion labels, you’re not alone! Knowing the difference between bronzers, accelerators, and intensifiers is the key to helping your customers pick the right product — and boosting your upsells with confidence.

Sweat. Sculpt. Shine. Should You Add Infrared Body Wraps to Your Menu?

In the ever-evolving wellness and beauty industry, salon owners are always looking for the next big service to elevate their menus and delight clients. Infrared body wraps have been gaining buzz for promising detox, slimming, and skin-smoothing benefits—but is adding one to your salon really worth the investment? Let’s break down what you need to know to decide if infrared wraps should earn a spot in your lineup.

The Ingredient Decoder: What Clients Think They Know (But Don’t)

If you’ve ever had a client come in convinced their tanning lotion’s caffeine content will give them superpowers, or that silicones are secretly ruining their skin, you’re not alone. The world of tanning and skincare ingredients can be confusing — and full of myths!

Your Pricing Strategy Is Killing Your Profits—Let’s Fix It!

Salon owners, let’s be real—if your pricing strategy is based on what the salon down the street is doing, you’re playing a dangerous game.

Brand Consistency: Why Every Detail Matters in Your Salon’s Image

UV vs. Red Light: What’s Really Happening Under Your Skin?

Have you ever wondered what’s happening under your skin when you get into a tanning bed or bask in the glow of red light therapy? Are you just getting a tan, or is there some kind of secret science magic happening? Spoiler alert: It’s all about wavelengths, baby! Let’s break it down so you can flex your tanning (and skincare) knowledge like a pro.

Building Loyalty: How to Create Memorable Customer Experiences

Are ‘Hot Action’ Lotions Really Burning You? Nope—Here’s the Real Reason They Tingle & Boost Your Tan!

You’ve just slathered on a hot action or tingle lotion, hopped into your tanning bed, and suddenly—BAM! Your skin feels like it’s hosting a bonfire. Is this normal? Is your skin actually on fire? Should you call for backup?