Seasonal Marketing

An easy and eye-catching way to spruce up your display is to have a seasonal section. Each month create a focal point of products that fit a theme. These could be products that are useful at that time of year, promotional items, or simply items that share the same color pallet.

Color is the easiest way to do this. Stand back and look at your shelves. Pick products that have the same color as the theme you have chosen. Bonus: if you have products that fit the same theme and can be used together (lotion, tan extender, body wash) offer a special when they purchase all three.

Changing this each month creates interest in items that may not have gotten attention before by making a long-time product seem new and exciting. Here are some examples of ways you can group products.

 

We would love to see your display. Snap a photo and email it to kristinj@heartlandtan.com for a chance to have your display shared on our social media. We can’t wait to see what you come up with.