MYB3 Spotlight Devoted Creations- A Salon Perspective

Our third Sponsor Spotlight is on the one and only Devoted Creations. Their growing list of brands includes of course Devoted Creations, as well as Ed Hardy, Tanovations, Pauly D, Collagenetics, and the newest member Selfie Sunless. To get a salon perspective we asked salon owner Victoria Cordes of Bear Naked Tanning in Ohio her thoughts on the subject.

Heartland: We know you love Devoted Creations products, how long have you carried them?

Victoria: Since we opened in 2017! I’ve always used devoted products, so it only made sense to carry them! 

 Heartland: So, it’s safe to say you are a 5-Star Salon Partner?

Victoria: Of course!

 Heartland: That was a quick answer. What led to your decision to become a 5 Star Salon?

Victoria: When we went on the Tanning Salon Owners Unite cruise in 2017. Kandra with Devoted Creations was there as well. She went over all the new lotions that were soon to be released and then spoke about the 5-star program. Since we already carried 80% Devoted lotions (if not more) it was a no brainer to become 5-star! Who wouldn’t love free money along with amazing high-end products and those rebate checks are a wonderful surprise!

 

Heartland: Sounds like an amazing place to make an easy decision. What do you like best about Devoted Creations Products?

Victoria: They are ALWAYS evolving with the newest and latest trends. The skincare is absolutely top of the line, most of their products are spray tan approved and or red light approved. This is a huge bonus if you have multiple services to offer clients. They are easy to explain to customers and being an aloe base, they’re extremely moisturizing as well. Having tattoo and fade protection is also a huge selling point! 


Heartland: We agree. The new Honey Beam Cream is a game changer! What are your top sellers?

Victoria: Ce Glow, Color Me Coco, Prismatica, Beyond the Beach, Sunshine Superstar.

 Heartland: What would you say to someone thinking of partnering with Devoted Creations?

Victoria: Why wouldn’t you want to get FREE money back each year?! if you’re already carrying their products (which you should be) then it’s just an added bonus on top of the other great amenities that come with being 5-star!! We also love the fact that they take YOU the salon owner and staff’s thoughts into consideration. Devoted asks what we’re looking for, what scents we like (and what we don’t like). They formulate something around what customers want, not just what THEY think will sell. The list really goes on and on! BECOME 5-STAR!

 Heartland: Strong points for sure! Any advice or tips you can give? 

Victoria: Once you learn about their products and start using them yourself, you will see what sets them apart from all other companies! From there you and your customers will be hooked! Utilize their 5-star training! The more your staff knows the more they will sell because they are confident in themselves and the products! Show the “best” forget the rest! 

 Heartland: You’ve got us sold. We love spending time with you, will we see you at the retreat this year?

Victoria: You bet! Already booked and ready to go! Come on JUNE!!!