Let's Get Clinical
We all know the importance of prepping before a spray tan. Having your skin in peak condition creates a smooth pallet for the finest spray tan experience possible. Ridding your body of all the moisturizers, dead skin cells, hair, and daily grime is a must. Do you offer your face the same care and treatment?
Your face is exposed to makeup, pollution, and constant touching. Not having a solid skincare routine is the equivalent of not washing your hands after using the restroom. We realize how gross that analogy is however it’s true. The delicate skin on your face needs extra attention, washing your face is only the beginning. Let’s discuss why all the other steps are important.
According to the University of Tennessee Medical Center “The skin on your face, ears, neck, and chest are very sensitive to environmental changes and are the most frequent areas of the body known to develop skin cancer. These areas of skin also shed cells more rapidly than other parts of the body and therefore need moisture to repair themselves, which allows for younger skin cells to rise to the surface. Also, the massaging effect that is used when applying lotion helps stimulate blood circulation and new cell generation.” Younger-looking skin? Check. Repairs damage? Check. Need more reasons? Did you know moisturizing also conceals skin blemishes, gives a slight sheen, and helps even skin tone? Looks like adding moisture and relieving dryness is only part of what moisturizing can do for your skin.
Moving on, let's visit toners. Some people believe toners are only necessary for those with oily skin, however that is not the case. A toner (which is used after cleansing) is primarily for rebalancing your skin's Ph levels. When you wash your face you not only remove dirt and debris, but you also remove skin's natural oils and your skin becomes more alkaline making it prone to damage and inflammation. Who wants that? Additionally, toners remove grime missed during cleansing, tightens pores, and preps your skin to better absorb serums, moisturizers, and other skincare products. And unlike the toners your grandparents used, today’s formulations help hydrate and reduce redness instead of drying out the skin.
Don’t forget your lips. That perfect shade of lipstick you just splurged on will only look as good as the current state your lips are in. Who really wants to highlight dry, cracked, scaly lips?
Heartlands purchasing department was recently sent samples of Clinical Skin Care line of skincare products. We were shook! The group consists of users from every category. From those with a ritualistic skincare habit to those that had no routine at all. Each person came back with a raving review of these products. Several were complemented by friends and complete strangers on how glowing their skin was. Friends asked where they could snag the product for themselves. Makeup and tanning applications were improved as well as skin texture and overall appearance within one use. With a 5 out of 5 rating, it was a no-brainer to bring in this line.
You owe it to yourself, and your customers to try it for yourself. The results speak for themselves and will leave your customers coming back again and again for repeat purchases. Find out more at www.heartlandtan.com today!