"In the real world, Halloween is when kids dress up in costumes and beg for candy. In Girl World, Halloween is the one day a year when a girl can dress up like a total slut and no other girls can say anything else about it.” -Cady Harris, Mean Girls
They may cover up their face, but girls will still be showing skin for Halloween which is why tanning is an important part of the season. Marketing geniuses know that showing tanners in their costumes with golden skin is a great way to increase foot traffic.
Ask tanners to send you a photo in their costume for use on your social media. Drive traffic to your site by having people vote for their favorite. Offer up a bottle of lotion or tanning package to the tanner who gets the most votes.
Spray tanning is included in this so make sure you mention it to every tanner. Easy, inexpensive, fruitful marketing. Happy Haunting.