Small Business Rocks!
Hey, you, small business owner, do you know what is trending? YOU ARE! That’s right. Shopping local small businesses is the thing to do. The world understands the toll that the pandemic has had, and people are eager to support mom and pop business.
Yes, you offer a service but what about the things people buy from chains? Now more than ever people are more willing to purchase a quality SPF from you rather than visiting a big box store. Let’s face it, who wants to go into a crowded store and wait in long lines when you can go to a salon and get individual attention and be in and out in no time? Products such as towels, sunglasses, moisturizers, beauty products, and self-care items are ideal to capture added revenue and rebuild your profits.
We don’t know if it is the positive media coverage of the benefits of Vitamin D ( finally they get what we have been saying all along) or just society wanting to return to some form of normalcy but several salons are reporting record numbers for this time of year.
With this increased foot traffic, you must show your customers that you are the best option to fill all their needs when it comes to their skin and travels. Heartland is here to help educate you on products and skincare. We are happy to help you with marketing and ways to set yourself apart from the competition. In keeping with the shop local theme, reach out to other small business, and cross-promote services. This is a great way to introduce your business to new customers and to help your existing customers find other great small businesses to use.
Have you reopened? Are you filling all your customer's needs? Let us know what we can do to help.