First let us just say thank you to all that gave up time away from their business, family, and friends to join us this past weekend for America’s Tanning Expo 2020! We hope you came away with lots of new ideas and strategies to improve your business.
Though it was cold and early, salon owners and staff showed up with smiles on their faces ready to save some money on products and learn all about products, sunless, and salon basics. Some of you really stocked up at the sale! All that attended the Norvell University Core class should be on the lookout for Fox to air their story on sunless tanning to catch a glimpse of themselves on T.V.! Always the showman, Brandon Cardinal was passionate in this training of both new and veteran sunless technicians. It was a great class in which one lucky salon owner walked away with a brand-new Oasis gun!
Joe Schuster mentioned that his Sun Is Life class members were engaged and fun. The attendees were both new and seasoned industry professionals. A lucky graduate of Sun Is Life also won a free set of Rave lamps, but all have a very bright future. The product showcases were also well attended, and drawings were held in each, however, all walked away winners with the knowledge to bring back to their salons.
Everyone was excited to see our Jersey Girl JWOWW once the exhibits opened up. JWOWW herself even got a surprise when she was able to see a new product being released soon for the very first time! There was so much to see from Australian Gold, California Tan, Designer Skin, Swedish Beauty, Supre Tan, Fiesta Sun, ProTan, Norvell Sunless, Devoted Creations, VersaSpa, California Contour, BodyCheck, Primal Elements, Light Sources, Lucas Products, Wink-Ease, KBL, and Cocoon!
Friday night ended with our tailgate party. It was so much fun to relax with salons, vendors, and Heartland Staff. KC Wolf even made an appearance showing off his karaoke and dance skills.
Saturday was full of speakers and so much was learned including in-salon promotions, CBD information, sales techniques and how to shift your mind to open the door to success with our Keynote Speaker Merit Kahn. Several prizes were given away and fun was had. It really was a fantastic weekend. We are already working toward next year’s Expo and we cannot wait for you to join us!