Now more than ever people want to support small businesses. But how do you get them to notice you? How do you stand out in the crowd? Here are 4 ways to Self-promote like a boss!
1.-What area of your business do you excel in? What compliments do you get from your customers? Consider keeping a performance tracking journal and record your accomplishments. Log the hours you have put into becoming the best. What did it take to get there? What trainings did you attend? Why did you get into this business? What goals do you have for your business? Once you have your list of accomplishments use them to create your business story. Your pride and enthusiasm about your success will create interest. This story is an ever-evolving tale of your business and will change as you grow. Share it often.
2.- Who are your cheerleaders. The ones who leave reviews, send referrals and gush over your business. Maybe you have a client who represents the image you want for your brand or someone with a large social following. It is from this group you will look for your influencer. People listen to people. How many times have you been on social media and seen someone doing their makeup, hair, working out, making shakes or smoothies, we could go on and on. Find a few customers and give them a bottle of a new product, a free spray tan, or any other service you are wanting to promote. Have them share their experience on social media about how well it worked, how pleased they are with the results. Give them a coupon code to share with their followers so you can track new business from each influencer. Once you find a couple of good ones reward them with free services to keep them talking up your business.
3.-Partner with other small businesses. Cross promoting with businesses, not in your niche allows you to market to customers who might not normally do business with you. Be creative and think outside the box. People can smell stale promoting a mile away and it will be a waste of your time, energy, and money. Make it count!
4.-Marketing at your fingertips. Content doesn’t have to be hard. You don’t need a graphic artist, professional actors, or expensive equipment to make great posts. All you need is your phone, some natural light, and something your audience will find valuable. What is something your customers ask about the most? What is a common problem or goal? Go Live, record a video, or snap a photo and add some test solving the problem or answering the question. You don’t need to overthink this. You do however need to pay attention to where people are spending their time. Social media is a Gold Mine for inexpensive advertising. But are you on the right platform? Where are your customers? Take TikTok for example. Originally called Musically this space was dominated by tweens and young teens. Throw in one pandemic however and boom, it has been taken over by 30 and 40 somethings giving way to a new way to reach potential customers in a fun creative way. In the last few months, TikTok is giving Instagram (you know the new Facebook) a run for its money. You can create a fun 15-60 second video about your business in a matter of minutes. Share these videos on your other channels for even more exposure.
Which of these tips is your favorite? We hope you will try them out and let us know what works for you.