4 Things Not to Miss at America’s Tanning Expo 2020

We know that many people attend America’s Tanning Expo (ATE) for the knowledge and motivation to start tanning season off with a bang, but what about all there is to see in the exhibit area? Of course, you are going to check out your favorite lotion vendors. But if you are thinking of making some changes or additions to your salon in 2020 then we have just the thing for you. Here are 5 booths you must visit on the expo floor this year.

  1. POLY

Poly is this year’s hottest trend in light therapy.  As more and more people seek products that are both highly effective and promote overall health and wellness, LED light therapy has emerged as an effective option that balances, preserves and enhances skin vitality.   Consumers are always searching for therapeutic treatments that are pain-free and deliver real results. POLY is the solution that provides a groundbreaking, non-invasive approach to beauty and wellness. Stop by their booth and learn how you can offer this service in your salon or sell the handheld version to your customers for home use.


  1. KBL

Are you looking for new equipment to impress your salon guests? KBL offers the latest technology in tanning and impressive looks. Stop by and see how upgrading your equipment can benefit your bottom line and speak with a Heartland member about show specials.


  1. VersasSpa® PRO

VersasSpa® PRO Spray Tan System provides a premium in-salon spray tanning experience with 4 spray nozzles for even, full-body coverage. The open spray tan booth provides a comfortably heated environment and an easy and relaxing experience, resulting in a beautiful, professional spray tan. Stop by and see what makes VersaSpa pro different than other sunless booths on the market.


  1. BodyChek CBD

BodyChek’s motto “Rethink recovery” is about looking in a different direction than traditional pharma-based solutions. It’s about being progressive with the natural tools we have and effectively using them. Hemp is a healing plant, and its extract can be used to assist with recovery and optimize overall health. Every living being needs a solution for pain, sleep, and mental health management. The most important variables in the recovery process are rest, relaxation and calming the nervous system. By implementing BodyChek products into a larger wellness regimen, we hope that individuals will reclaim their health and experience a better road to recovery. Have questions about CBD? Stop by this booth!


What are you most excited to see? Can’t wait to see you there.