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Getting Started on Social Media for Your Tanning Salon: A Step-by-Step Guide for Beginners

Fall Tanning Guide: How to Maintain a Golden Glow

Setting Your Salon Apart: Unique Selling Propositions in the Tanning Industry

Leading the Way in Innovation: How We're Redefining Partnership with Tanning Salons

At Heartland, we pride ourselves on being more than just a distributor—we’re your partner in success. In a constantly evolving industry, we’re always thinking outside the box to bring you innovative solutions that set us apart. From launching the first-ever industry podcast to implementing cutting-edge technology in our warehouse, we’re dedicated to providing our salon owners the highest level of service and support. Here’s how we’re leading the charge in innovation and redefining what it means to be your business partner.

Creating the Ultimate Tanning Lotion Selection: Elevate Your Salon with New Sunshine Brands

Unlocking Salon Success: The Power of Selling Beauty Products and Cosmetics

4 Skincare Items You Need In Your Salon

If you are like most of the salons, we speak with you probably skip past some of the items in our catalog and focus on lotions and sunless products. That is why today we are going to highlight some of the other items we carry and offer tips to sell them as well!

5 Effective Ways Tanning Salon Staff Can Initiate Product Conversations That Lead to Sales

In the world of tanning salons, offering a great tan is just the beginning. To truly thrive, your salon needs to go beyond providing services and dive into retail. By equipping your staff with the right techniques to initiate product conversations, you can significantly boost your sales and enhance the overall customer experience. Here are five effective ways your tanning salon staff can start product conversations that naturally lead to sales.

How Cool Is Your Sunless Solution?

How to Layer Your Skincare

Recently we received a question about skin care products and which order to use them. The art of skincare has evolved into multiple steps and knowing when to use what can be confusing. This is a great question, so we decided to share the answer with all of you. The simple answer is when applying any skincare product, you always want to start with the lightest weight product first. This allows each product to penetrate the skin. Think of it like this, you have sand on your skin, would you use water to rinse it off first before applying tanning …