What The EFT?

According to a recent poll by Smart Tan, 52% of salons say that EFT memberships are their favorite sales. We get it, who doesn’t want a form of continuous income year-round. So how do you increase the number of EFT memberships in your salon? Exclusivity!

Everyone wants to feel special, it’s human nature. So, sell it to them! Membership has its privileges after all. You could offer savings for EFT, but what about instead offering exclusive deals on lotion. Maybe free eyewear, or upgrades on equipment. Or you could think outside the box by giving VIP access.

Here are just a few ideas we came up with to create an upgraded pamper session for EFT members:

• A cold beverage or towel each tanning session
• Advanced sales of new products at a special VIP price
• Preferred tanning sessions- skip the wait during the busy season
• Members-only hours
• Monthly Moisturizers- keep them coming in all year
• Advanced notice of sales
• Free Birthday Body Wash
• 4 Free Spray Tans a year
• Unlimited Tanning and Skincare consultations- personalize products tailored to their needs each season.

The options are endless and can be worked into the price of your EFT. Don’t market the tan, market the experience.