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A BACK TO SCHOOL EYEWEAR EVENT BOOSTS SLOW SEASON! BY BRENDA FISHBAUGH

So, you’re in the tan biz slow season…what to do?  Late summer and fall are great times to host an event that features eye protection.  You'll use your eyewear event to remind your salon guests that eye protection is critical to their future and to show them all the latest options available in the diverse and fun eye protection world.  It’s a great way to get your college clients back into your salon and draw attention to your upgrades, lotions, and other services while increasing your bottom line. One great aspect of eye protection is affordability—it’s definitely in the budget …

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