Why VIBE 2025 Will Set the Tone for the Best Year Yet

The wait is almost over! VIBE 2025 is just around the corner, and we couldn’t be more excited to welcome you to the industry’s premier event of the year. With registration officially closed and the final countdown underway, it’s time to get ready for an unforgettable experience that will energize, educate, and inspire you to make 2025 your best year yet.

Whether you’re a first-time attendee or a Heartland Expo veteran, this year’s event promises to deliver game-changing insights, incredible networking opportunities, and memories that will last a lifetime. Here’s a sneak peek at why VIBE 2025 will be the ultimate catalyst for success in your salon.

1. Exclusive Product Launches and Spotlights

Be prepared to be blown away by the latest innovations in the tanning and spa industry. VIBE 2025 will be the first place to see new product launches, must-have retail items, and cutting-edge equipment that will give your salon the edge it needs to stand out in the year ahead.

Get ready for:

  • Product Spotlights—a chance to dive deep into the products your customers will be asking for.
  • Expert demonstrations on how to integrate new offerings into your salon to boost revenue.
  • A first look at exciting retail opportunities that your clients will love.

2. Strategies to Transform Your Business

VIBE is all about growth—both personal and professional. This year’s mainstage sessions and breakout classes have been carefully curated to equip you with actionable strategies to elevate your salon.

Some highlights include:

  • Mainstage Presentation: “Something Greater Is Always Possible”—get inspired to reach goals you haven't thought of yet.
  • Breakout Classes:
    • AMPLIFY YOUR REACH: Social media marketing and ambassador programs that drive engagement and sales.
    • BRAND BOLDLY: Strategies to build strong brand awareness with Bear Naked’s Victoria Cordes.
    • HOSTING STELLAR IN-SALON EVENTS: From concept to execution with Midas Touch owner Amy Ringler.

These sessions are designed to deliver value from day one—so come prepared to take notes and leave inspired to put your new knowledge into action.

3. Celebrate Mardi Gras in Style

You work hard all year, so let’s celebrate your dedication with a night to remember! Join us at our Mardi Gras-themed party at the VooDoo Lounge, hosted by Devoted Creations. Expect an evening of incredible food, great company, and entertainment that will have you dancing the night away.

It’s the perfect opportunity to unwind and connect with your industry peers in a fun, lively atmosphere. Bring your beads and get ready for a party like no other!

4. The Power of Connection

One of the most impactful aspects of VIBE is the sense of community that it creates. You’ll be surrounded by passionate salon owners, talented staff, and industry leaders who share your drive to succeed.

From casual conversations in the hallways to powerful networking sessions, you’ll leave VIBE with new friendships, valuable partnerships, and a renewed sense of purpose.

As one past attendee said:
"It’s always a blast when I get to be around the people who love the same thing I do. Learned lots and ready to bring all the knowledge and goodies back home. Thank you, Heartland, for another amazing year!"

5. Feel the Energy

If there’s one thing you can count on at VIBE, it’s the energy. From the moment you arrive, you’ll feel the excitement buzzing through every room, every conversation, and every session. That energy will stay with you long after the event, propelling you forward into a year filled with growth and opportunity.

6. A Vision for the Future

Heartland has always been committed to innovation, and this year, we’re showcasing our most exciting advancements yet. From our groundbreaking app that streamlines salon operations to the success of our Heartland Podcast, we’ve made it our mission to support you in every aspect of your business.

At VIBE, you’ll get a firsthand look at our vision for the future of the tanning and spa industry and how we plan to help you grow and thrive in the years to come.

7. Let’s Make 2025 Unforgettable

As we prepare to kick off VIBE 2025, we want to thank YOU—our valued attendees—for being part of this incredible event. Your commitment to growth, innovation, and excellence inspires everything we do, and we can’t wait to see you bring the energy and excitement to VIBE.

This is more than just a conference. It’s an experience. It’s a community. It’s the spark that will set the tone for your best year yet.

Final Reminder: What to Bring

  • An open mind and a willingness to learn.
  • Business cards for networking.
  • Comfortable shoes for exploring everything VIBE has to offer.
  • Your team—this event is for everyone!

And most importantly, bring your excitement because we’re about to make magic happen.

The countdown is almost over. We can’t wait to welcome you to VIBE 2025—see you soon!