Unveiling the Power of Sampling

By Kristin Jackson

In the dynamic world of indoor tanning, where results matter and experiences count, product samples can be a game-changer for salon owners and their customers. Let's explore the why, who, and how of incorporating sample sizes into your salon strategy.

**1. The Why of Sample Sizes:

Instant Gratification Myth: Many customers walk into a tanning salon expecting immediate results. While achieving the perfect tan takes time, introducing sample sizes can set realistic expectations. Educate your clients that the journey to a gorgeous glow is gradual and the right products enhance and extend their tan.
Try Before You Buy: Sampling offers your clients a risk-free opportunity to try different products before committing to a full-size purchase. It's not just about selling; it's about ensuring your clients find products that suit their unique skin needs.
Building Trust: Providing samples demonstrates transparency and builds trust. Clients appreciate salons that prioritize their satisfaction over quick sales. By allowing them to experience products firsthand, you're investing in a long-term relationship.

**2. Who to Recommend Sample Sizes to:

Newbies in the Tanning World: For clients new to indoor tanning, sampling is a perfect introduction. Guide them to understand the importance of the right products in achieving a beautiful, long-lasting tan.
Existing Clients Looking for Change: Regular clients often seek variety. Recommend samples to those looking to switch up their routine or try a new product line. It keeps their experience fresh and exciting.
Clients with Skin Sensitivities: Individuals with sensitive skin require extra care. Suggest samples to ensure they can test the product's compatibility without any adverse reactions.

**3. Why Customers Should Want Them:

Tailored to Their Needs: Every client has unique skin needs. Explain that samples allow them to personalize their tanning journey by selecting products that align with their skin type, goals, and preferences.
Cost-Effective Exploration: Purchasing full-size products can be a significant investment. Communicate that samples provide a cost-effective way for customers to explore various products without breaking the bank.
Educational Experience: Position sampling as an educational experience. By trying different products, clients can understand the role each one plays in their tanning routine, enhancing their overall knowledge.

**4. How to Sell More Sample Sizes:

Create Sample Packs: Bundle-related samples to create packs. For instance, a 'Starter Kit' could include a cleanser, accelerator, and after-tan moisturizer. This makes it easy for clients to explore a comprehensive routine.
Educate Your Staff: Equip your staff with product knowledge. When they can explain the benefits of each sample, clients are more likely to make informed decisions.
Incorporate in Consultations: During client consultations, discuss the benefits of sampling. Understand their needs and recommend specific products tailored to their tanning goals.

In Conclusion:

Sampling is an Experience: Emphasize that sampling isn't just about trying products; it's about experiencing the journey to a beautiful tan. It's a step-by-step process that involves choosing the right products for one's unique skin.
Real Results Take Time: Remind clients that instant results are a myth. A beautiful, enduring tan is a gradual process, and the right products are crucial.

By integrating sample sizes into your indoor tanning salon experience, you're not just selling products; you're providing an avenue for clients to discover, explore, and tailor their tanning journey. It's about making informed choices, setting realistic expectations, and ensuring every client leaves with a smile and the perfect product in hand.