The Do’s and Don’ts of Asking Customers Questions in Your Tanning Salon

 We all know that the key to a great customer experience (and increasing those sales) is the art of asking the right questions. But how do you ensure you’re engaging your clients in an effective and enjoyable way? Fear not, we’ve got you covered with a light-hearted guide on the do’s and don’ts of asking customers questions in your tanning salon.


  1. Do Ask About Their Preferences

    • Example: “What type of tanning lotion do you currently use and how do you like it?”
    • Why: This helps you understand their likes and dislikes, making it easier to suggest products they’ll love.
  2. Do Inquire About Their Routine

    • Example: “What do you currently use in your skincare routine, and what results are you hoping to achieve?”
    • Why: Knowing their routine gives you insight into where your products can fit in and enhance their experience.
  3. Do Focus on Their Goals

    • Example: “How do you prefer your tan to look after a session? Do you like an immediate bronzed effect or a gradual build?”
    • Why: Tailoring your recommendations to their desired outcome shows you care about their individual needs.
  4. Do Learn About Their Maintenance Habits

    • Example: “How do you typically keep your skin hydrated after tanning sessions?”
    • Why: This opens up opportunities to suggest moisturizers or other post-tan products to improve their results.
  5. Do Explore Their Past Experiences

    • Example: “Have you ever tried sunless tanning before? If so, what was your experience like?”
    • Why: Understanding their previous experiences can help you address any concerns and highlight the benefits of your services.
  6. Do Discuss Their Frequency

    • Example: “How often do you like to come in for tanning sessions, and what kind of package would best suit your needs?”
    • Why: This can lead to selling more sessions or a package that benefits both the customer and your salon.


  1. Don’t Ask Yes/No Questions

    • Example: “Do you need a tanning lotion?”
    • Why: These questions can shut down the conversation. Instead, ask open-ended questions that invite them to share more.
  2. Don’t Assume Their Needs

    • Example: “Would you like to add a moisturizer to your purchase?”
    • Why: This might feel pushy. Instead, ask about their hydration habits to naturally introduce the product.
  3. Don’t Overlook Their Experience

    • Example: “Are you interested in our sunless tanning options?”
    • Why: It’s better to find out if they’ve tried it before and what they thought, so you can tailor your pitch.
  4. Don’t Be Generic

    • Example: “Do you want to buy a package deal?”
    • Why: This lacks personalization. Instead, discuss their tanning frequency and suggest a package that fits their needs.
  5. Don’t Forget to Offer Solutions

    • Example: “Would you like a sample of this product?”
    • Why: While samples are great, explaining how they fit into their routine is even better.

Wrapping It Up

By following these do’s and don’ts, you’ll create a more engaging and effective dialogue with your customers. Remember, the goal is to make them feel heard and cared for, not just sold to. Happy tanning, and may your sales soar like a sun-kissed beach day! 🌞🌴