Finding and Hiring Great Employees for Your Tanning Salon

As a tanning salon owner, one of the keys to running a successful business is having a dedicated and motivated team of employees. Here's a guide on how to find, hire, and incentivize top-notch talent for your tanning salon.

1. Recruiting Strategies:

  • Utilize Online Job Platforms: Post job openings on reputable job boards like Indeed, LinkedIn, and local classifieds to reach a wider pool of candidates.

  • Tap into Social Media: Leverage your salon's social media platforms to announce job openings. Encourage followers to share the post within their networks.

  • Networking: Attend industry events, workshops, or local business gatherings to network with potential candidates. Referrals from industry peers can be valuable. Offer a bonus to current staff who refer others after a probation period. 

2. Hiring Process:

  • Define Job Roles Clearly: Clearly outline job responsibilities, required skills, and qualifications to attract candidates who align with your salon's needs.

  • Conduct Structured Interviews: Prepare a set of standardized interview questions to assess candidates' skills, experience, and fit with your salon's culture.

  • Evaluate Soft Skills: Apart from technical skills, prioritize interpersonal skills such as communication, customer service, and teamwork during the interview process.

3. Onboarding and Training:

  • Comprehensive Training: Provide thorough training to new hires on tanning procedures, equipment operation, salon policies, and customer service standards. Heartland webinars are another great resource for added training. 

  • Shadowing: Pair new employees with experienced staff members for shadowing sessions to facilitate hands-on learning and skill development.

4. Incentivizing Employees to Boost Sales:

  • Commission-Based Structure: Implement a commission-based incentive program where employees earn bonuses or higher commissions for exceeding sales targets.

  • Recognition and Rewards: Acknowledge top performers publicly and reward them with incentives such as gift cards, spa treatments, or performance bonuses.

  • Training and Development: Invest in ongoing training and skill development opportunities for employees to enhance their product knowledge and sales techniques such as Heartland's expo.

  • Team Competitions: Foster healthy competition by organizing sales contests or challenges with enticing rewards for achieving specific goals.

5. Cultivating a Positive Work Environment:

  • Open Communication: Maintain open lines of communication with employees to address concerns, gather feedback, and foster a supportive workplace culture.

  • Employee Benefits: Offer attractive employee benefits such as flexible schedules, discounts on salon services, and healthcare options to enhance job satisfaction.

  • Promote Work-Life Balance: Encourage work-life balance by respecting scheduled breaks, providing adequate time off, and accommodating personal commitments.


By implementing these strategies, you can attract, hire, and retain talented employees who contribute to the growth and success of your tanning salon. Remember, creating a positive work environment and providing meaningful incentives are key factors in motivating employees to excel in sales and customer service.