When it comes to sunless tanning, “custom” means more than just applying a bottle of solution. It means personalized consultations, tailored shade matching, expert application, and delivering an experience that keeps clients coming back. But are you charging what your custom sunless service is really worth?
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It starts with a sparkle of excitement — that moment in mid-fall when your clients begin whispering, “Are you doing Pink Wednesday again this year?”
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Every salon owner knows the rhythm.
The buzz of the busy season.
The quiet after summer fades.
The endless to-do list that builds as you prepare for the next wave of clients.
It’s a familiar scene: your salon is buzzing with clients, but revenue isn’t growing as fast as it should. Your UV services are solid, sunless tanning is steady, and yet there’s this nagging feeling—your salon could be doing more. More revenue. More client engagement. More wow factor.
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