Train Them Once, or Train Them Right?

By Kristin Jackson

Bringing new team members on board is exciting—but it’s only the first step in building a confident, knowledgeable, and motivated staff. Training isn’t a one-and-done task; it’s an ongoing journey that shapes how your team represents your salon’s systems, sales style, and unique brand personality.

The Cost of “Train Them Once” Mentality

When onboarding feels like a quick checklist, new hires might leave with more questions than answers. This can lead to:

Inconsistent service delivery
Lower sales confidence
Confused staff about brand values and expectations
Higher turnover and burnout

The reality? Without continuous support and training, even the best hires can struggle to meet your salon’s full potential.

Train Them Right: A Winning Strategy

A strong training program builds the foundation—and then nurtures growth. Here’s how to do it:

1. Start With a Solid Onboarding Program

Make sure every new hire understands your salon’s systems, products, and sales approach. Walk them through your brand values and why you do what you do—it’s about more than just technique, it’s about culture.

2. Use Webinars & Podcasts for Ongoing Learning

The best teams keep learning. Webinars and podcasts are perfect tools to:

Reinforce sales techniques
Introduce new products and promotions
Provide expert tips and industry insights
Keep your team motivated between shifts

Make these resources easy to access and encourage regular participation.

3. Roleplay and Practice

Nothing beats practice. Incorporate weekly or biweekly roleplaying sessions so your team can build confidence and sharpen their sales conversations.

4. Give Feedback & Celebrate Wins

Ongoing coaching and positive reinforcement keep your team engaged and striving for excellence.

Why It Matters

When you invest in continuous training, you’re not just teaching skills—you’re creating a team that feels confident, valued, and aligned with your salon’s vision. This means happier clients, higher sales, and a workplace culture that stands out.

For practical sales training and expert advice, don’t miss our webinars and podcasts designed specifically for salon teams. Train right, and watch your business thrive!