Think Pink: How to Make This Pink Wednesday Your Biggest Sales Day Yet

It starts with a sparkle of excitement — that moment in mid-fall when your clients begin whispering, “Are you doing Pink Wednesday again this year?”

And if you’ve ever hosted one, you already know… Pink Wednesday is not just another sale — it’s the sale of the year.

The Day the Tanning Industry Turns Pink

Every Wednesday before Thanksgiving, tanning salons across the country turn into pink-powered party zones — flashing “doorbuster” deals, offering wild discounts on tanning packages, memberships, and lotions, and giving their clients a reason to stock up before the holiday chaos begins.

It’s like Black Friday, but with bronzer, better lighting, and a whole lot more sass.

From unlimited tanning passes to buy-one-get-one lotion bundles, Pink Wednesday is your chance to:
✨ Boost end-of-year revenue
✨ Move retail inventory before new lines drop in January
✨ Get new clients through the door and reactivate old ones
✨ Energize your team and have fun doing it

Create the “Pink” Experience

Pink Wednesday isn’t just about discounts — it’s about atmosphere.

Turn your salon into a Pink Paradise:

• Decor: Think pink balloons, streamers, and a glittering selfie wall where clients can snap and tag your salon.

• Dress Code: Have your staff wear pink!  Shirts, tutus, sunglasses, whatever fits your vibe. (On Wednesdays… you have to wear pink, right?)

• Music & Mood: Curate a fun playlist, pop some sparkling cider, and make your space feel like a party from open to close.

• Giveaways: Offer raffles, goodie bags, or “first 25 customers” surprises to create excitement.

When your clients walk in, they shouldn’t just see the sale — they should feel it.

Market It Like a Pro

The most successful salons start promoting 3–4 weeks ahead. Here’s your quick checklist:

Week 1: Announce the date — tease it on your socials and email list.
Week 2: Drop a sneak peek of what’s coming (hint at big discounts and exclusive bundles).
Week 3: Post behind-the-scenes prep — your team decorating, wrapping gift sets, or setting up the “Pink Wall.”
Week 4: Go all in — daily countdowns, short videos, and “Set your alarm — doors open at 9 am!” posts.

And don’t forget to use hashtags like #PinkWednesday, #TanGoals, and #ThinkPinkSale to join the industry buzz.

Prep Early, Sell Easy

If you wait until the week before to stock up, you’re already behind.

Order your lotions, gift sets, and retail displays early so you can focus on execution — not last-minute panic. Having shelves fully stocked and displays ready means your team can stay focused on selling, not scrambling.

Want a pro tip? Bundle your best sellers:

• Lotion + Gift Card Combos

• Membership + Retail Bag

• Sunless Packages + Skincare Add-ons

The more you simplify the buying decision, the faster those sales roll in.

From Pink Wednesday to Pink Paradise

This day isn’t just about sales — it’s about celebration. A celebration of your business, your team, and your clients who make it all possible.

And if you love the energy of Pink Wednesday… you’ll love what’s coming next.

This January, the Pink Paradise Party sponsored by Devoted Creations will take that pink magic to the next level — live at the UV, Sunless & Wellness Summit in Kansas City, January 23–24, 2026.

It’s two days of education, innovation, and inspiration — and the ultimate pink party to kick off your best year yet.

💗 Register now at www.heartlandtanexpo.com and get ready to plan, party, and pink it up in style.

Pink Wednesday isn’t just about making money — it’s about making momentum.
It’s your chance to end the year strong, start conversations, and remind your clients why your salon is the place to glow.

So grab your glitter, order your stock, and turn up the pink — this year, your Pink Wednesday could be your brightest day yet.