New Year. New Energy. New Playbook.

By Kristin Jackson

Why January Is Where the Best Salons Separate Themselves

There’s something powerful about the start of a new year in this industry.

The calendar flips.
The rush is coming.
And every salon—whether they realize it or not—is standing at a crossroads.

You can repeat what you did last year…
Or you can sharpen your strategy, energize your team, and step into what’s next.

That’s exactly why the UV, Sunless & Wellness Summit (January 23–24) exists—and why this event is becoming a must-attend reset for salon owners and staff who want to stay relevant, profitable, and confident heading into 2026.

This Isn’t Just Education. It’s a Wake-Up Call (In the Best Way).

The industry is evolving fast.
Customer expectations are changing.
Retail, pricing, wellness, and experience now matter more than ever.

This year’s Summit mainstage was designed to hit the topics salon owners and teams are actually talking about behind the scenes—and give you clarity instead of confusion.

Here’s what you can expect

Mainstage Sessions That Set the Tone for 2026

ASA Update

A concise, no-fluff update on what’s happening at the industry level—and what it means for your business moving forward.

LightSources

WHY RAVE
A fast-paced look at innovation, technology, and why excitement around equipment still matters—for you and your clients.

Devoted Creations

Staying Relevant: How Successful Salons Master Branding, Positioning & Storytelling
Because great salons don’t just sell services—they tell a story clients want to be part of.

Sun Ergoline

The Customer Experience Revolution
Why experience—not pricing—is the biggest differentiator heading into 2026, and how salons can deliver it consistently.

Innove

Inside the Mind of the Modern Salon Client
How Gen Z, Millennials, and wellness-driven clients think, buy, and decide—so you can meet them where they are.

Jessica Stone

Winning Back the Sale: Outselling Online Diversion
Because Amazon doesn’t know your client—but you do. Learn how to use that advantage.

New Sunshine

Sales & Retail Culture: Creating a Team That Naturally Sells
A motivational + practical framework for building a team that believes in what they sell—and does it effortlessly.

Where the Real Magic Happens: Brainstorming Sessions

These small-group sessions are where ideas turn into action, and conversations turn into strategy.

You’ll be able to dive into topics like:

Mastering 2026 Pricing & EFT Strategy
Sunless Success: Flawless Prep & Product Add-Ons
The Future of Indoor Tanning (equipment, hybrid tech, client behavior)
Calendar to Cash: Monthly Promotions That Actually Work
What Every Salon Owner Needs to Know (the stuff no one talks about)
Becoming a Wellness Hybrid (Red Light, Infrared & Recovery done right)
Mastering Difficult Customer Conversations
The Wellness Expansion Blueprint – how and why salons are evolving

No lectures. No theory overload.
Just real conversations, real insight, and ideas you can implement immediately.

Bring Your Team. Build Alignment. Start Strong.

This Summit was built for owners AND staff—because growth sticks when everyone is rowing in the same direction.

When your team:

Understands the why
Feels confident in the how
And gets excited about what’s coming next

Your results change.

Your Invitation to Start the Year Differently

January sets the tone.
The decisions you make now echo all year long.

If you’re ready to:

Reset your strategy
Reignite your team
And step into 2026 with clarity instead of guesswork

We’d love to see you in Kansas City.

📍 UV, Sunless & Wellness Summit
📅 January 23–24
🔗 Register now at www.heartlandtanexpo.com

The year has just begun.
Let’s make it one worth remembering.