From Tanning Salon to Wellness Hub: Are You Ready for What’s Next?

By Kristin Jackson

The tanning industry is evolving—and fast. Clients today want more than just a glow—they want full-body wellness, confidence, and convenience. If you’re thinking about transforming your salon into a wellness destination, you’re not alone. But how do you expand without overextending?

This guide breaks down a smart, scalable path toward becoming a wellness-forward salon—plus, a sneak peek at the biggest event coming in January 2026 to help you get there.

Why Evolve Into a Wellness Hub?

Today’s clients crave more than a UV session. They want experiences that support their skin, mood, and overall well-being. Adding wellness services can:

✅ Attract new client groups
✅ Increase average ticket value
✅ Boost repeat visits and loyalty
✅ Create more stable, year-round revenue

You don’t have to reinvent your business; you just have to grow in the right direction.

Step 1: Know Your Starting Point

Before you add anything new, ask:

What services are your top performers?
What do your clients ask for most?
What wellness trends are growing in your area?
What space, time, and budget do you actually have?

This is where growth begins, with clarity.

Step 2: Start Simple, But Smart

Some services require minimal investment and training, yet deliver high value:

Red Light Therapy – Low barrier to entry and packed with skin + wellness benefits.
Sunless Tanning & Spray Packages – Add memberships or customization upsells.
Intro Wellness Retail – Think hydration boosters, collagen powders, and skincare.

Start with services that complement your current offerings and get your team comfortable.

Step 3: Build Gradually

Once your first layer of wellness is thriving, add:

Infrared Body Wraps – High ROI for detox, sculpting, and relaxation seekers.
Facial Treatments – Use skincare tech or partner with licensed estheticians.
Massage or Spa Services – More complex, but excellent for long-term retention.

The goal is sustainable growth. Test demand, train staff, and adjust before going all-in.

Step 4: Train & Promote Like a Pro

If your team doesn’t understand the service, neither will your clients.

Host in-house training sessions
Create clear signage and FAQ materials
Use webinars and podcasts to reinforce education

Clients should walk in asking for the new service by name, and staff should feel confident selling it.

Step 5: Watch Your Numbers

Growth isn’t about guessing. Use KPIs (Key Performance Indicators) to track:

Service usage and sales
Retail attachment rates
Customer retention
Staff performance

If something’s not working, adjust. If it is—scale it!

Something Big Is Coming: The UV, Sunless & Wellness Summit

If you’re serious about evolving your salon, don’t go it alone.

📍 Kansas City | January 2026

The UV, Sunless & Wellness Summit will bring the best in the industry together for one action-packed weekend of education, networking, and serious business growth. This is your chance to learn it, test it, plan it, and bring it back to your salon.

Here’s what you can expect:

✔️ UV education that goes way beyond bulbs
✔️ Sunless sales training that actually works
✔️ Wellness strategy built for real salons
✔️ Hands-on team training and expert speakers

Whether you’re a solo owner, a growing team, or managing multiple locations, you’ll leave with real tools, confidence, and clarity.

Want In?

Registration drops soon—be first to know.

Join the waitlist at www.heartlandtanexpo.com .
Follow us on socials.

Hint: Early birds get more than the worm… they get the best rates and perks. 😉

Final Thoughts

Turning your tanning salon into a wellness hub doesn’t happen overnight, but it also doesn’t have to be complicated. Grow one step at a time, focus on your clients’ needs, and get support from an industry that wants to see you thrive.

And if you want to see what’s next?
We’ll see you in January.