Viewing posts by Kristin Jackson
As a salon owner or sunless tanning professional, you know how important it is to set your clients up for success. But did you know that many of your clients might be unknowingly sabotaging their own tan before they even walk through your door?
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Simplifying Your Service Tiers to Increase Upgrades and Reduce Decision Fatigue
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When it comes to sunless tanning, “custom” means more than just applying a bottle of solution. It means personalized consultations, tailored shade matching, expert application, and delivering an experience that keeps clients coming back. But are you charging what your custom sunless service is really worth?
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It starts with a sparkle of excitement — that moment in mid-fall when your clients begin whispering, “Are you doing Pink Wednesday again this year?”
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Every salon owner knows the rhythm.
The buzz of the busy season.
The quiet after summer fades.
The endless to-do list that builds as you prepare for the next wave of clients.
