An Attitude of Gratitude: 10 Things We Appreciate About Tanning Salon Owners (and the Lessons That Make Our Industry Stronger)
As we wrap up the year and shift our focus toward an exciting 2026, we want to take a moment to shine the spotlight where it truly belongs—on you.
Tanning salon owners, managers, and staff are the heartbeat of this industry, and your passion continues to inspire everything we do.
This isn’t just a thank-you letter—it’s a celebration of the strengths that make our industry vibrant, resilient, and constantly evolving. And in each strength, there’s a business lesson that fuels success.
Let’s jump into the 10 things we appreciate most about YOU.
1. Your Resilience—You Always Find a Way
Whether it’s navigating slower seasons or industry changes, you rise to every occasion.
Lesson: Resilience breeds opportunity. The salons that lean in during challenges often dominate during peak season.
2. Your Hustle—You Don’t Just Work Hard, You Work Smart
From managing staff and scheduling to inventory, marketing, and customer care—you do it all with purpose.
Lesson: Consistent, focused effort builds long-term momentum. Every small daily action compounds into big wins.
3. Your Exceptional Customer Care
Salon owners and staff are often therapists, cheerleaders, beauty experts, and confidence boosters all in one.
Lesson: Experience is the new currency. The more personalized your service, the more loyal your clients become.
4. Your Ability to Adapt to Trends
Hybrid tanning, wellness services, red light, sunless innovations—you don’t wait for change, you embrace it.
Lesson: Adaptability = growth. Staying curious and open to new categories is how salons expand and future-proof.
5. Your Creativity, Especially in Slow Season
You’ve mastered themed promos, fun staff challenges, referral pushes, and fresh ways to drive foot traffic.
Lesson: Creativity fuels Q1 success. The salons that stay active in the off-season enter the busy season miles ahead.
6. Your Commitment to Training & Education
From understanding the skin and tanning process to selling confidently and handling equipment, you invest in your team.
Lesson: Knowledge builds revenue. Trained staff sell more, retain more, and deliver better client experiences.
7. Your Dedication to Retail Success
You champion lotions, skincare, sunless, wellness, and accessories because you know retail elevates the entire client journey.
Lesson: Retail is not a bonus—it’s a business builder. The top-performing salons all have one thing in common: they retail with intention.
8. Your Community Mindset
You support local businesses, sponsor events, and create a space where customers feel valued and welcome.
Lesson: Community creates loyalty. People spend more time with brands they feel connected to.
9. Your Drive to Innovate
New equipment, fresh bed mixes, wellness add-ons, updated décor—every year, you elevate.
Lesson: Innovation keeps clients curious and coming back. Small upgrades lead to big growth.
10. Your Passion for Helping People Feel Confident
At the end of the day, the tanning and wellness industry is about confidence, self-care, and feeling good in your own skin.
Lesson: Purpose fuels performance. When the “why” is strong, the business stays strong too.
A Heartfelt Thank-You
We see you.
We appreciate you.
And we are honored to serve you—whether you’ve been with us 20 years or you’re just starting your salon journey.
Your dedication is what keeps this industry thriving, and we’re endlessly grateful for the trust you place in us every day.
Looking Ahead to 2026
If this year taught us anything, it’s that the salons who stay connected, stay educated, and stay proactive are the ones who win big.
And we want to help you win even bigger in 2026.
We’d love to see you at the UV, Sunless & Wellness Summit + MYB Retreat—a chance to connect, learn, grow, and kick off the year with clarity and momentum.
Here’s to another year of growth, innovation, and glowing success.
Thank you for being the heart of this industry.