Finding and Hiring Great Employees for Your Tanning Salon

By Kristin Jackson

As a tanning salon owner, one of the keys to running a successful business is having a dedicated and motivated team of employees. Here's a guide on how to find, hire, and incentivize top-notch talent for your tanning salon.

1. Recruiting Strategies:

Utilize Online Job Platforms: Post job openings on reputable job boards like Indeed, LinkedIn, and local classifieds to reach a wider pool of candidates.
Tap into Social Media: Leverage your salon's social media platforms to announce job openings. Encourage followers to share the post within their networks.
Networking: Attend industry events, workshops, or local business gatherings to network with potential candidates. Referrals from industry peers can be valuable. Offer a bonus to current staff who refer others after a probation period.

2. Hiring Process:

Define Job Roles Clearly: Clearly outline job responsibilities, required skills, and qualifications to attract candidates who align with your salon's needs.
Conduct Structured Interviews: Prepare a set of standardized interview questions to assess candidates' skills, experience, and fit with your salon's culture.
Evaluate Soft Skills: Apart from technical skills, prioritize interpersonal skills such as communication, customer service, and teamwork during the interview process.

3. Onboarding and Training:

Comprehensive Training: Provide thorough training to new hires on tanning procedures, equipment operation, salon policies, and customer service standards. Heartland webinars are another great resource for added training.
Shadowing: Pair new employees with experienced staff members for shadowing sessions to facilitate hands-on learning and skill development.

4. Incentivizing Employees to Boost Sales:

Commission-Based Structure: Implement a commission-based incentive program where employees earn bonuses or higher commissions for exceeding sales targets.
Recognition and Rewards: Acknowledge top performers publicly and reward them with incentives such as gift cards, spa treatments, or performance bonuses.
Training and Development: Invest in ongoing training and skill development opportunities for employees to enhance their product knowledge and sales techniques such as Heartland's expo.
Team Competitions: Foster healthy competition by organizing sales contests or challenges with enticing rewards for achieving specific goals.

5. Cultivating a Positive Work Environment:

Open Communication: Maintain open lines of communication with employees to address concerns, gather feedback, and foster a supportive workplace culture.
Employee Benefits: Offer attractive employee benefits such as flexible schedules, discounts on salon services, and healthcare options to enhance job satisfaction.
Promote Work-Life Balance: Encourage work-life balance by respecting scheduled breaks, providing adequate time off, and accommodating personal commitments.

Conclusion:

By implementing these strategies, you can attract, hire, and retain talented employees who contribute to the growth and success of your tanning salon. Remember, creating a positive work environment and providing meaningful incentives are key factors in motivating employees to excel in sales and customer service.