“The perfume is a blend of my two favorite scents…fruity pear and musky sandalwood,” JWOWW says. As a gift with purchase, the Long Island native also created a scented shimmering body lotion, which she personally slathers on every day. “I love a moisturizer that shows off my tan and makes my skin glow all-over,” she says.

JWOWW by Jenni Farley perfume and gift set will be available to indoor tanning salons in May, 2012.

MSRP $29.99 – Gift Set, 1.7 oz bottle plus a complementary 3 oz. bottle of JWOWW by Jenni Farley Shimmering Moisturizer®

]]> Health & Beauty, 2012-05-16T20:52:14+00:00 http://www.heartlandtan.com/blog/article/matchy-match http://www.heartlandtan.com/blog/article/matchy-match#When:14:10:44Z Fresh off the runways of spring 2012 comes a beauty trend that was for years considered a fashion no-no! Top designers and trendsetting celebrities are now coordinating their nail and lip colors. Fashion loves to repeat itself, and true to form, women matching their manicures to a favorite lip shade can be traced back to the 1950’s.

To modernize this trend makeup artists pair colors that are bold and vibrant to deliver a look that is hard to resist! There are several pairings from the Designer Skin Spring Cosmetics Collection. To view all the color pallet combos, simply log-in to Heartlink or call your sales representative today!

]]> Health & Beauty, Heartland Tanning Inc., Marketing & Sales, 2012-05-15T14:10:44+00:00 http://www.heartlandtan.com/blog/article/fiesta-sun-freshly-picked-new-arrivals http://www.heartlandtan.com/blog/article/fiesta-sun-freshly-picked-new-arrivals#When:16:09:39Z Introducing the NEW Fruity Scentsations Collection... Indulge yourself in these mouthwatering array of succulent formulas bursting with color and flavor. Rich, ultra dark tanning lotions combined with skin replenishing complexes designed to give you a gorgeous, golden tan for a beautiful scentsational look! Ingredients include: Coconut oil, Shea Butter, Monoi de Tahiti oil along with the replenishing action of natural Aloe Vera. Try all the varieties and discover your favorite.

Peach Paradise

~PARADISE - A state of delight. A place of beauty or loveliness.

Coconut Dream

~DREAM - A series of images, ideas, emotions and sensations occurring involuntarily in the mind.

Blackberry Blast

~BLAST - A highly exciting or pleasurable experience or event, such as a big party.

Citrus Splash

~SPLASH - To display or publicize very noticeably. A grand entrance.

Raspberry Rush

~RUSH - An intensely pleasurable sensation. A time of attention, usually one in which extensive social activity occurs.

]]> Tanning Lotions , 2012-05-04T16:09:39+00:00 http://www.heartlandtan.com/blog/article/infuzion-liquid-masque http://www.heartlandtan.com/blog/article/infuzion-liquid-masque#When:19:36:28Z Imagine a pre-shaped, refreshing facial masque that reveals beautiful skin!

Infuzion liquid masque is a modern facial masque based on ancient traditions. Made by extracting key ingredients through a purification and infusion process, the time released, transparent micro-gel formulation is packed with valuable minerals, essential vitamins and natural extracts for immediate, satisfying results!

Can be worn during UV Tanning

Clear-gel, soothing, pre-shaped masque

Cooling and calming

Collagen Stimulation

Immediate Hydration

All Skin Types

“Less than three-tenths of 1 percent who tanned frequently developed melanoma while less than two-tenths of 1 percent who didn’t tan developed melanoma.” — from the article, “Tanning Beds: What Do The Numbers Really Mean” by Dr. Ivan Oransky, editor of Reuters Health. Oransky pointed out that the data dermatologists say is evidence that tanning increases melanoma risk doesn’t really show much of an increase — one more case per thousand subjects.

That’s not all. What Oransky didn’t know is that if you take sunbed users who use home tanning equipment or who have skin type I — who sometimes tan in home units or in other parts of the world — out of the data set there isn’t any difference in risk.

Oransky’s article attempts to teach health reporters that there’s a big difference between relative risk and absolute risk when discussing data, and that medical lobbyists sometimes use relative risk to make something seem riskier than it really is. In this case, dermatology lobbyists have attempted to allege that tanning at an early age increases melanoma risk by 75 percent.

“If reporters leave things at ‘a 75 percent increase,’ you’re not giving your readers the most important information they need to judge for themselves,” he explained. “So when you read a study that says something doubles the risk of some terrible disease, ask: Doubles from what to what?’”

To read his story visit www.smarttan.com

Stevie Capris Romper Dress it up or down! This loose and comfy black cotton gauze strapless capri romper has a flattering smocked waist and elastic at the hem.

Jami Ruffle Halter Casual and sweet, this solid black halter features a tuxedo style ruffle down the front. Comfortable and loose body fit.

]]> California Clothing, 2012-04-18T02:17:31+00:00 http://www.heartlandtan.com/blog/article/pauly-ds-swag-has-arrived http://www.heartlandtan.com/blog/article/pauly-ds-swag-has-arrived#When:18:33:26Z Pauly D's Mid Season Launch Swagg has Arrived!

Swagg

Intoxicatingly Sexy. Bathe your skin in the silkiest, softest tanning créme, and give your body the attention its been craving. Enriched with a luxurious toning, tightening and Tattoo Fade Protecting formula, Pauly D's Sexy Swagg will be your guiltiest pleasure. This provocatively dark bronzer, and intoxicating fragrance will be sure to keep all of your senses heightened.

Fragrance: Exotic Kiss

Product Actions: Tan Enhancer, DHA Bronzer

Why just TELL you when we can SHOW you how to achieve gorgeous end results! Check out the latest and greatest videos exclusively from California Tan.

Moisturizing formula infused with DHA and Antioxidants to gradually build a stunning golden glow while making your skin shine in any light

CT-Protect™ shields skins youthful appearance with nutrients to prevent damage

Possess flawless bronze color with High Definition Tanning™ Technology

Achieve even, peak bronze performance standards with streak-free Melapixel™ perfect color technology