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Pura Sunless

Prepare, Achieve & Maintain your sunless tan with Pura Sunless retail products. Following a good skin care regimen before and after your sunless tanning session will ensure even, natural-looking color longer. If you take care of your tan, it will take care of you. Pura Sunless, Purely Better…

Pura Elegance Prep

Pura Elegance Prep

Prep maximizes your sunless results. Its recommended to use prior to sunless session to hydrate skin and allow for even sunless absorption while also balancing the skin's PH levels. Aloe vera skin formulation boosts amino acid levels. Essence of mango fragrance.

Available on Heartlink
Pura Sunless Spray

Pura Sunless Spray

Pura Sunless Spray is designed to provide natural, even color instantly without any sun exposure. The ultra light mist quickly absorbs into the skin leaving you with a natural looking, streak-fee tan within 2 - 4 hours. The color is specially formulated for all skin types and ensures optimum bronze.

Available on Heartlink
Pura Towelette

Pura Towelette

Combines the power of a mild cleanser and buffer, revealing clean and fresh skin prepped for dark sunless color. Soothing aloe vera calms and hydrates the skin for positively radiant results.

Available on Heartlink
Pura Lip Balm

Pura Lip Balm

Intensely hydrating, Pura Lip Balm protects, nourishes and softens the lips. This all natural lip balm is perfect as daily conditioner and essential prior your sunless experience.

Available on Heartlink
Pura Tan Extender

Pura Tan Extender

Pura Tan Extender immerses skin in a hydrating combination of aloe vera, shea butter, olive and sunflower seed oils to visibly improve skin tone and texture while softening skin. Subtle levels of DHA extends both sunless and UV results.

Available on Heartlink
Pura Shower Gel

Pura Shower Gel

Pura Shower Gel will not only wash away all impurities, but it will also help preserve your tan. Cleansing formula uses rich mango extracts to smooth, soften and moisturize skin. Vitamin C and potassium aid in neutralizing free radicals. Promotes both sunless and UV results


Available on Heartlink
Pura Amplifier

Pura Amplifier

Pura Elite Amplifier Gel is specially formulated for all forms of pre-sunless use. The gel works to prepare skin for sunless application and maximize color results. The exclusive Tahitian blend promotes healthy skin while Protein and Ginseng nourish skin to promote long lasting color.

Available on Heartlink
Pura Elite Clear DHA

Pura Elite Clear DHA

Recommended for medium to dark skin tones, Pura Clear DHA Solution is a great choice for those wanting a darker, natural-looking tan that develops in 4 - 6 hours.. And because it’s specially formulated for the Pura Sunless Booth, this Trinity Mist formulation allows for an even flow pattern, giving you a flawless tan in less time. Pura Elite is also available in Bronze DHA.

Available on Heartlink
Pura Elite PH Skin Prep

Pura Elite PH Skin Prep

One of the most important parts of the tanning process happens before you’re ever touched with color. It’s the preparation phase that helps your skin get ready to have the best possible chemical reaction to the Pura system. Infused with Vitamin E to help prevent and diminish fine lines and wrinkles, Pura Skin Prep helps moisturize and soften skin.

Available on Heartlink
Pura Elite Skin Moist

Pura Elite Skin Moist

Pura Skin Moist is infused with Vitamin E to help prevent and diminish fine lines and wrinkles. The addition of green tea further assists in the fight against fine lines and wrinkles while the chamomile extract smooths and calms the skin. Lemon extract revitalizes and removes odors.

Available on Heartlink
Pura Elite Bronzer DHA

Pura Elite Bronzer DHA

Made from the same great stuff as our Pura Clear DHA, our Bronzer DHA contains additional cosmetic bronzers for those who want an instant darker, natural-looking tan. Also recommended for medium to dark skin Tones and specially formulated for the Pura Sunless Booth, this Trinity Mist formulation allows for more even coverage, giving you a flawless tan in as little as one hour.

Available on Heartlink
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Heartland Tanning, Inc. is a wholesale distributor and does not sell direct to the public.