The sunless tan: It is truly the one fashion that never seems to go out of style.

The sunless tan: It is truly the one fashion that never seems to go out of style.

Celebrities love it, doctors recommend it, and it has been the secret to a youthful glow for years.

In 1923, French style icon Coco Chanel “accidentally” developed a tan while on her yacht in France. She later admitted that she simply stayed in the sun “tad” too long. But it was too late, her disclaimer failed to keep the look of tanned skin from catching on like wildfire.

Almost 100 years later, tanned skin and that healthy sun kissed glow is more popular than ever. In fact, most people now find that they like a bit of a healthy glow all the time, not just at the peak of swimsuit season.

There is no denying a suntan’s amazing ability to hide skin imperfections, diminish the appearance cellulite, conceal broken blood vessels, spider veins, varicose veins, and wrinkles. In fact, a tan can quickly and easily make you appear 10lbs thinner.

Finally, a new generation of sunless tanners has arrived; delivering flawless and natural looking, streak free tans. Modern research has recently provided us with dramatically improved ingredients and highly effective formulations. These newest formulations of sunless tanners are painstakingly researched and precisely blended to provide a very natural and healthy looking tan.

The days of the “fake tan” are gone and you can finally get an unbelievably realistic tan from these newest sunless tanners.

But beware, not all of these new sunless tanners are created equally.

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Heartland Tanning, Inc. is a wholesale distributor and does not sell direct to the public.