The Best Time to Send Emails, Tweets and Text Ads
Figure out the optimal days and times to reach your target audience with social media updates, email blasts and texts with advice from the article “The Best Time to Send Emails, Tweets and Text Ads” from Mashable.com. One recent finding is that a growing number of Americans are working after they leave the office, providing additional opportunities for digital marketers to reach them. Here’s some other information to consider when scheduling your branded messages:
A recent study found that Facebook usage peeks at 3 p.m. EST on weekdays, with Wednesday being the busiest day of all. Fans are least active on Sunday, so hold off until Monday for important updates if you can. Interestingly, brand engagement on Twitter actually increases on the weekend, so tweet away on Saturday and Sunday!
Traditionally, many experts have advised marketers to set email blasts during the night or early in the morning, so messages are waiting for customers when they check their inboxes early in the day. But increased smartphone usage has led to email peaks at irregular times. Because of this instability, it’s important to consider your audience and the nature of your message and adjust accordingly.
Ad interaction rates on mobile ad networks peak around midday, so lunchtime is a safe bet for delivering mobile ads and text blasts. To develop a more personalized structure, start by studying website analytics and translating visitation trends into your mobile campaign. Your mobile ad network is also a good resource for vital data that should impact your mobile schedule.