Spotlight on Mediterranean Sunless Solution- The Secret to Dark from Down Under

I love the relaxation and warmth (especially this time of year) from UV tanning. But let’s face it. With kids, work, and life’s priorities taking time to build that amazing tan isn’t always practical. In this instant gratification world we live in, it’s no wonder spray tanning is so popular!  

tegan mediterranean

One company that is getting attention is Mediterranean TWB. They have been in several magazines such as Professional Beauty, Vogue Australia, and Vogue Brides. Their solution is worn by Miss Universe Tegan Martin and she isn’t keeping it a secret.

gina mediterranean

She is not the only one either. Gina Liano of Real Housewives of Melbourne was also showing off her gorgeous Mediterranean glow at the Salon Melbourne & Sydney International Beauty Expo.

Don’t worry, you don’t have to live down under to get your hands on these gems. Heartland is proud to carry Mediterranean Sunless Solutions.

I sprayed my fair skin self with the green base 8-hour Exotic Dark and loved the results!

We asked a Mediterranean Exclusive salon owner their thoughts on the line:

What made you decide to start using Mediterranean Tan solution?

“We wanted to try a new green base solution and had received a sample. We tried it and loved it. We also received a sample of the red base and fell in love with it as well. “

What is your favorite thing about the Mediterranean solutions?

“Customers really like the results and the way the color lasts on the skin. The red base is very versatile with showering anywhere from 2-8 hours. It is nice to have a color with a range like that. “

What makes this product different from other solutions you have used?

“We really like the smell of the solution! We love the end results. They are very natural and brown. They don’t need to be left on for a long period of time to get the desired color either.

Would you recommend Mediterranean?

“YES, for all the reasons stated. Great end results, natural brown color, and less time to wait for rinse”

Have you tried Mediterranean solutions? Let us know your thoughts. If you haven’t give us a call for more information.

Be sure to follow us on social media, we love to interact.

DS 20- Happy Birthday Designer Skin

Designer Skin is turning 20 and everyone is going to notice!  To celebrate, Designer Skin has released a new bronzing lotion called DS 20. This stunning, limited edition, blinged out pink bottle is simply gorgeous. And she’s not just pretty on the outside. With notes of Papaya, Pear, Vanilla, and Raspberry the scent will make quite an impression. You can’t miss the smooth silky feel from the silicone which feels amazing going on. Birthday wishes do come true with these 20x DHA and Erythrulose bronzers. Retailing at $99.00 for a 13.5oz bottle DS 20 is a show stopper. We asked our sales reps what customers are saying about this beauty and here is what we heard:


“We sold 5 bottles in less than 24 hours after receiving it in the salon! Customers love the smell and the color they are getting”

“Love the simplicity of the bottle design. Beautiful”

“Great color!”

“One of my fav’s”

“Love the bottle and the smell. Literally flying off the shelves”

Call Heartland today to get yours before the party is over!

Of course, we would love to hear your thoughts as well. Please leave us a comment, or feel free to share our blog on Facebook and Twitter.

Sometimes it’s good to be a follower. Make sure you follow us on social media for industry information, giveaways, specials, and general craziness.

Heartlands 2018 Tanning Conference- Thank You For A Great Weekend!

warehouse sale People love a good deal! It was FREEZING here in Missouri Friday morning. However, that didn’t stop thrifty salon shoppers from braving the cold and lining up to be the vendor group first to shop the Heartland Warehouse sale.

Meanwhile, in a warmer environment (the Marriott) staff and owners were learning tips and tricks on running a sunless business with California Tan or getting a leg up on their competition with Rich Kizer and Georganne Bender’s class on marketing.

Friday Afternoon wasn’t nap time though. The packed owners round table discussion that has become a favorite again did not disappoint. There was still a lot of learning going on in Product Showcases with New Sunshine, Sun Evolutions, Devoted Creations and Tan Incorporated. As well as sunless certification for newbies and pros alike from Norvell’s team.

        width= CASINO After all the excitement it was time to wind down at the Heartland 1920’s Speakeasy. Daddy-os brought their best Flapper girl to enjoy dancing, giggle juice, and some backroom casino games. To remember the fun night there was even an interactive photo mirror to capture everyone in their glad rags. Photos have been posted on Heartlands Facebook page, please feel free to tag yourself!


After a good night sleep, it was full steam ahead to a full day of fun and THOUSANDS OF DOLLARS IN PRIZES to give away! While there was a lot to learn from our engaging speakers who spoke on things like promotions, hiring the right staff, and creating a buying environment in your salon it was anything but a day of lectures. The interactive learning event gave guests a chance to spin the wheel or for big winners the opportunity to play Plinko for prizes such as in store marketing from Salonsense, gift certificates, cash, Ur Beats, fine jewelry, and even a TV!


As always it was a pleasure to spend time with our customers near and far (19 states represented) and gain their insight on what is most important to them. Thank you for joining us. We can’t wait to see everyone next year!

Did you miss the fun? Don’t worry. We will be hosting a Meet the Maker event in Georgia on February 16th as well as a Spring Fling with New Sunshine in April! Call us or stay posted for further details.

Did you enjoy this post? Feel free to share on Facebook and Twitter.

Please follow our social media accounts to stay informed on products and events.

We’d love to hear from you! Comments are welcomed and encouraged.

Heartland Tanning Customer Appreciation Day Thursday August 10

Heartland offers Customer Appreciations Days (CAD) quarterly throughout the year and the next one is this week! Thursday, August 10!

First 50 Customers Get 1 VIP Bag!

Vendor tote bag filled with – 20 New Sunshine assorted packets and 10 assorted packets (Tan Inc, Sun E, EH, DC, MRI), DS Eye Shadow Pallet, 1 Glam Body Radiance or Shimmer Sample, 1 Tan In The Raw Sample, 1 Pair Sunnies Evo Eyewear and 1 Hempz Triple Whipped Wild Berry.


14 assorted packets (New Sun, Tan Inc, Sun E, EH, DC), 1 DS Bronzer Pallet, 1 Pair Sunnies Evo Eyewear, 1 Hempz Triple Whipped Wild Berry and 1 Koozie.

CAD Promotions

There will be a complete list provided when you phone Thursday, but here are some highlights!

Buy 1 Bottle – Get 5 Like Packets Free

Buy 1 – Get 1 Free - Select Bag Deals

Discontinued Products Blow Out (up to 65% off) – last chance before these are adjusted out of inventory!

Free freight on Lamps! (full cases only)

Buy 1 Box Winkease – Get 1 Pair Sunglasses Free

$35.00 Discontinued Packet Bags (Back by popular demand! These bags are priced to sell and contain 50 assorted brand packets)

CAD Giveaways (sponsored by New Sunshine brands, Sun Evolutions and Norvell Sunless)

3 JWOWW Signed Midnight Delight Bottles!

12 Giveaway Bags to random chosen salons (these bags contain 2 full size UV or sunless products and a vendor branded tote)

1 Salon – Wins 2 Free Tickets to Heartland MO Expo

Summer Hours

2017 Heartland Tanning Summer Hours!

Monday - Thursday 8:00am - 5:00pm

*Friday 8:00am - 4:00pm

*During the months of June, July and August*

CLOSED during these Upcoming Holidays:

May 29, 2017

July 3 - 4, 2017

September 4, 2017

Heartland Summer Hours

Beauty Emerges From The Mist

Measurable Difference Portable Nano Steamer Facial Mist

This sleek, elegant nano-steamer utilizes 140 kHz technology to create an ultra-fine, silky mist that is instantly absorbed, transforming dull, dry skin into refreshed, healthy-looking skin. Fill the mini-tank with toner or water to use at any time during the day—the nano-particles of steam moisturize and soothe skin without disturbing existing facial makeup. Compact and portable, Facial Nano-Steamer is a subtle way to freshen up beautifully.

Nano Mist

Heartland Tanning Holiday Hours 2016

May Peace, Happiness and Prosperity be yours during the Holiday Season and throughout the New Year!

Heartland Tanning will be Closed The Following Days:

November 24 - 25, 2016

December 23 and 26, 2016

December 30, 2016 (Closing, Noon C.S.T.)

January 2, 2017

Holiday Hours 2016

Replenishing Body Balm For Face, Body & Lips

This multi-tasking body balm effectively conditions and fortifies dry skin and hair with the nourishing power of shea butter. Melts on contact with skin. Available in Shea Butter & Coconut Oil Fragrances and Counter Display.

Key Benefits:

~Relieves dry skin and smooths wrinkles

~Replenishes skin’s moisture and firms skin

~Aids in skin brightening

~Promotes elasticity and contains anti-aging properties

~Soothes chapped lips and promotes softer lips

How To Use:

For Body: Smooth all over concentrating on dry areas such as elbows, knees and heels.

For Face: Gently massage into face and neck, avoiding the eye area.

For Lips: Apply to lips as needed throughout the day. Body Balm

Pedi Spa Detox 4PC Kit Available Now

For centuries charcoal has been used to neutralize odors and absorb impurities. The naturally porous surface attracts dirt and oil like a magnet, drawing odor causing bacteria and grime from deep within pores. Gena® Pedi Spa™ DETOX System effectively utilizes active charcoal in four pedicure products that cleanse, smooth, soften and condition. Included in the system are Black Charcoal Foot Soak, Purifying Scrub, Nourishing Mask and Emollient Crème. Each product is blended with black charcoal and the finest emollients and extracts for a pedicure that will leave you light on your toes.

Gena Pedi Spa™ DETOX System includes:

Pedi Spa™ DETOX Black Charcoal Foot Soak – Non foaming, residue free soak cleanses feet while soothing and drawing out impurities

Pedi Spa™ DETOX Black Charcoal Purifying Scrub invigorates and diminishes calluses revealing smoother skin

Pedi Spa™ Black Charcoal Nourishing Mask draws out deep dwelling impurities and replenishes the skin with moisturizers

Pedi Spa™ Black Charcoal Emollient Crème conditions dry cracked feet, ideal for massage leaving feet soft and smooth

Gena Charcoal Pedi Spa

Measurable Difference Body Sculpting System

Bid Goodbye to unsightly cellulite once & for all... Say Hello to the brand new, sexy & confident you!

Lipo products contain a therapeutic massaging head, these ingredients stimulate blood flow to facial skin cells. Clinical studies have demonstrated these ingredients to be effective in stimulating elastin & collagen production increasing skin suppleness significantly. The Lifting Cream cream is formulated to be paraben free.

Who Doesn’t Love Selfies?

Now you can enjoy a gorgeous, golden bronze Selfie with our complete range of sunless tanning and instant bronzing products designed for all skin types.

Each Selfie product is formulated with the perfect amount of instant and gradual self-tanners along with our patent pending fresh and clean fragrance technology that awakens your senses while leaving your skin deliciously fragrant; virtually eliminating the tell-tale self-tan aroma.

Help Fight FDA’s Proposed Restrictions on Indoor Tanning

March 1, 2016

Attention Indoor Tanning Industry – Help Fight FDA’s Proposed Additional Restrictions on Indoor Tanning On December 22, 2015 the FDA issued two proposed rules both of which could have a significant impact on the indoor tanning industry for years to come.

The Indoor Tanning Association will submit extensive comments on behalf of the industry. Because this directly affects your business and your livelihood, the FDA needs to hear from you as well.

Proposed Rule: Restrictions on Sale, Distribution, and Use of Sunlamp Products

• Ban on use by anyone under the age of 18.

• Require customers to sign a consent (risk acknowledgement certification) form every 6 months acknowledging the risks.

• Additional warnings on all advertising (website, printed, in-store) including retail to customer which the FDA would have the authority to oversee.

Please follow the link to FDA website and use the following bullet points below to your voice your opposition to the proposed rule. Once you are on the FDA’s page cut and paste the bullets or submit your individual comments.

Restriction on Sale, Distribution and Use of Sunlamp Products

• My business already requires written parental consent for customers under age 18. This is a decision for parents, not government.

• Parents of teens already have adequate information about the risks of over-exposure.

• Requiring risk acknowledgement certification or signed consent every six months is unnecessary and a burden on the customer and business. There are already multiple warnings about the potential risks of over-exposure.

• There is no scientific justification for restricting suntanning. The risks have been exaggerated and the benefits ignored.

• This is another overreach of government that will do nothing to protect public health, in fact it may harm it. People are already afraid to go outside due to the constant harping about skin cancer.

Proposed Rule: Sunlamp Product Performance Standards

• New warning label

o Only two skin types -- I&II

o 20 minute timer max for all sunbeds

• Harmonizes US regulations with some IEC (international) standards including recommending 48 hours between tanning sessions

• Revised recommended exposure schedule

o Recommending limiting tanning to only twice a week.

o Recommending an annual exposure limit based on no more than six courses annually of eight sessions (maximum of 48 sessions annually)

• Status of equipment already in the field – the proposed rule does not address this question which could create an enormous problem. -- If the FDA does not grandfather existing equipment, all beds not certified under the new regulations could be illegal after the implementation date. Thus, businesses would be dependent on the manufacturer to recertify a bed line or the business would have to purchase new equipment.

Please use the following link to Federal Register and bullet points below to your voice your opposition to the proposed rule. Once you are on the FDA’s page cut and paste the bullets or submit your individual comments.

Amendments to the Performance Standard

• The FDA must make it clear that existing equipment is grandfathered.

• The industry is already heavily regulated at the Federal and State level.

• There is no scientific justification for restricting suntanning. The risks have been exaggerated and the benefits ignored.

• This is another overreach of government that will do nothing to protect public health, in fact it may harm it. People are already afraid to go outside due to the constant harping about skin cancer.

• Existing regulations have been more than adequate to protect the public.

2016 Higher Learning Webinars

Heartland Tanning Introduces 2016 Higher Learning FREE Online Webinars

Higher Learning 2016

New for 2016 Gleam by Melanie Mills Body Makeup, Dust and Gloss

Gleam By Melanie Mills, Exclusively Distributed by Heartland Tanning For The Tanning Industry

The Body Radiance is the go to product for anyone who desires an instant natural glow. Use alone or to enhance a custom spray tan. The formula will keep skin soft and hydrated while leaving a sexy but natural glow. Best of all! You choose your finish, since each shade will blend in effortlessly on all skin tones. Use for face or body and keep your summer glow all year round no matter the season.

Body Radiance Top Selling Points:

Vegan, Gluten Free, Paraben Free, Sulfate Free, Animal Cruelty Free

Non Staining & Non Streaking - Transfer Resistant

Non reflective - created to be used for film/tv or photo - think bridal or party photos

Soft Vanilla Orchid Scent

Easy to use for face or body

Not a self-tanner - no DHA

The Lip Radiance are the most coveted lip gloss by top beauty editors and bloggers. The super-rich/hydrating blend of botanicals will leave your lips soft and supple. Shall we say Kissable Lips?!

A must have for all seasons. The 7 couture shades work on all skin tones and they will not feather in the bleed lines. They have been coined as a true fusion of a Lipstick & Gloss.

Lip Radiance Top Selling Points:

Vegan, Gluten Free, Paraben Free, Sulfate Free, Animal Cruelty Free

Long Wearing


Non sticky

Full pigmented coverage

The Radiant Dust is icing for your skin. Use alone for sheer subtle coverage or on top of the Body Radiance for that extra POP. Mix or match the shades the choice is yours. The luxurious botanical blend will hydrate skin leaving it like silk. The Radiant Dust can be applied over a spray tan to give the skin a hint of a glow. The Radiant Dust is also the perfect highlighter, contour or even use as eye shadow.

Radiant Dust Top Selling Points:

Vegan, Gluten Free, Paraben Free, Sulfate Free, Animal Cruelty Free

Sheer Glow with more of the shimmer

Non reflective - no silver or glitter - created to be used for film/tv or photo

Multi uses: highlighter, contour or bronzer, eye shadow

Gleam Body

Pura Sunless Spotlight - Hollywood Tans Bear, DE

Congratulations Hollywood Tans of Bear, NE on your brand new Pura Sunless Booth!

To launch their new Pura booth, Hollywood Tans offered a one day only promotion, "FREE Pura Sunless Spray"! Here are some 2 customer responses:

"I greatly appreciate the opportunity to try the Pura Booth for free. I was initially nervous, but loved the results and the experience was awesome! I've been tanning for a long time and the owner and staff of this Hollywood Tan are THE BEST! Thank you all!"

"I just tried the new Pura spray booth. I have never had a spray tan before, so I was a little nervous about how it would turn out. As it turns out, I had nothing to worry about! It was so easy to use, it was very comfortable, it was quick and my color was nice & even. The warm dryer was fabulous. Surprisingly, I was able to finish, dry, and re-dress quickly and continue about my day, without feeling like I had just been in a spray tan booth. The girls were excellent about answering all my questions, showing me exactly what I needed to do, where I should stand & how to hold my arms. The process was just wonderful. I will do this again and I definitely would tell anyone else to give it a try! Thanks for letting us try this today, I really liked it!"

Hollywood Tan

Just Arrived Limited Edition Hempz Moisturizers

New! Limited Edition! In Stock Now!

Hempz Juicy Strawberry & Vanilla Sugar Herbal Body Moisturizer

Hempz Sweet Whipped Crème & Wild Berry Herbal Body Moisturizer

Body Moisturizer is a guilt-free, sweet body indulgence! Sweet blends leave your skin feeling smooth, toned and moisturized. Treat yourself!

Key Features:

• Enriched with 100% Pure Natural Hemp Seed Oil

• Provides nourishment and a healthy glow

• Leaves skin smooth and conditioned

• Paraben-Free, Gluten-Free, 100% Vegan, THC-free benefits

• Vitamins A, C and K help to leave skin looking smoother and more toned

• Hydrates skin while helping to protect skin from natural and environmentally-triggered oxidants

Hempz Limited Edition

2016 New Year’s ‘Salon Giveaway’ Countdown

2016 New Year’s ‘Salon Giveaway’ Countdown!

Tis' The Season! During the month of December – 1 salon everyday will get 1 New 2016 UV Tanning product from New Sunshine Brands!!

Call today for your chance to win!!


Salon will be randomly selected ($200.00 minimum order) Assorted products/price range 20 Days Total (excluding weekends, Dec 24 – 25 and 31)

Pink Pewter Head Bands and Jewelry Coming Soon!!

Pink Pewter offers stunning high-fashion accessories that are fun, edgy, and suited for a range of looks; you can effortlessly accentuate any outfit, or change it completely! Offer your customers this gorgeous couture collection!

“Put your heart into your product and what you believe. Try to make people happy and you’ll always be successful” - Mireya Villarreal, Founder and Designer : Pink Pewter

The Secret Is In The Seed

All Hempz products contain Pure Natural Hemp Seed Oil, one of nature's richest sources of Essential Fatty Acids (EFAs), nutrients and vitamins that protect and condition the skin. Every product is formulated to heal and renew skin and reduce fine lines and wrinkles.

Hemp Seeds are rich in Vitamins E, C, B1, B2, B3 and B6. They contain about 25% protein, 30% carbohydrates, 15% nutrients, 15% key minerals and 15% fiber. Hemp is one of the best sources of Essential Fatty Acids (EFAs), with a perfect 3:1 ratio of Omega-3 and Omega-6 Linoleic Acids, and contains 9 Key Amino Acids.

Hemp has been used for thousands of years to make a variety of items, including paper, rope, medicines and ships’ sails. In today’s eco-conscious landscape, Hemp is more prevalent than ever. It is a key ingredient in products for hair care and skin care. Hemp also is used for many other applications such as textiles, food, clothing and biodiesel fuel. Industrial Hemp has no illegal uses and is cultivated for commercial use throughout most of the world. It contains no THC.

Hemp is one of Earth’s most renewable resources, able to produce a full harvest within 120 days without the need for fertilizers or pesticides. That makes it perfect for today’s trend toward a healthy, green lifestyle.

Comment Below for a free Hempz gift with your next Heartland Tanning Order: What is your favorite product and fragrance?


Join Our Email List!

Sign up for specific email marketing including: equipment, sunless, industry events, monthly promotions, lamp specials etc.


JWOWW Love of My Life Bronzer

We know that Jenni’s Private Reserves are always in demand, especially her highly successful Wedding White™ Bronzer! All of Jenni’s Private Reserves are specially formulated and designed around something special in her life. The Wedding White™ Bronzer was to celebrate her engagement, the Little Black Bronzer™ was to celebrate her bachelorette and time with girlfriends and this Love of My Life™ Bronzer is to celebrate the birth of her daughter and her impending nuptials to Roger, the loves of her life!

The beautiful silver packaging reflects the love she has for her new life with dazzling hearts in the background and the delicate hearts on the front. The white bronzer is formulated to perfection with Clear DHA and a powerful natural bronzer to allow for gorgeous dark results and deeper, developed beautiful color. Sweetheart Skincare allows you to pamper your skin with romantic ingredients while Beloved Blush Technology gives you a delightful flushed glow that only true love can provide. You will fall more in love with each session.

You have finally found your tanning soulmate!


NEW Limited Edition Hempz Signiature Collection

Hempz Signature Collection Limited Edition Kit & Products! In Stock!!

Hempz Signature Collection celebrates the unique and delicious scents of Smoothies and the Spring/Summer season with dreamy fragrances and nourishing formulas infused with essential fruit extracts.

Hempz Sugar Creme Body Scrub 8.5oz (Five Fruit Frenzy)

Hempz Creamy Hydrating Body Wash 8.5oz (Wild Berry Fragrance)

Hempz Herbal Facial Hydrator & Moist 1.8oz (Fragrance Free)

Hempz Signiature Collection

Customer Appreciation Days 2015

We appreciate YOU! Heartland Tanning offers customers quarterly events with free product in every order placed ($200+) and one day only savings on lotions, lamps & salon supplies. Call your sales rep to take advantage of Customer Appreciation Days!

2015 Customer Appreciation Dates

~February 18, 2015

~May 7, 2015

~July 16, 2015

~September 17, 2015


NEW Kardashian Glow Double Dip Intensifier

Just in time for Spring! Announcing the newest addition to the Kardashian Glow collection....Double Dip Intensifier!

Kardashian Glow Double Dip Intensifier has been specially formulated to be used in the tanning bed before sunless tanning. It is Peptide Infused to help aid in melanin production in the tanning bed, and then provide a boost of color prior to sunless tanning. The Eco Glam Base™ that you all loved in the Black Bronzer is also in the new Double Dip Intensifier! It is free of Parabens, Hemp, Gluten, Aloe, Sulfates and Silicone to allow for optimal penetration of DHA and Erythrulose during sunless tanning. The Pink Grapefruit fragrance leaves skin smelling fresh and flirty after both a UV and sunless session!


2015 Lamps Savings Dates

*2015 Lamps Savings Dates - 12 Days Of Savings!

~February 5, 2015 Rave 7.0 Lamps

~March 12, 2015 Rave 160R or 160R Plus Lamps

~April 15, 2015 Offset your taxes with free freight on lamps!

~May 28, 2015 Rave 5.0 Lamps

~June 25, 2015 6.5R Lamps

~July 30, 2015 Rave 7.0 Lamps

~August 27, 2015 All Rave 2M Lamps

~September 30, 2015 Rave 5.0 Lamps

~October 22, 2015 Rave 100R or 100R Plus Lamps

~November 18, 2015 Rave 7.0 Lamps

~December 17, 2015 Rave 160R or 160R Plus Lamps


*The following specials are available ONE DAY ONLY. Specials are intended for salon use only. Salon pricing is not valid on previously purchased lamps. Prices are subject to change without notice. May not be used in conjunction with any other offers or discounts. While Supplies Last.

Limited Edition Girlfriend Sexy Flirty & Fearless

Inspired by the talent, beauty, intelligence and love of women around the world, this carefully crafted lotion delivers seriously seductive bronzers plus miraculous skincare for an incredible combination of tanning perfection!

Featuring a NEW Flirty & Fearless blend that keeps your skin beautiful and glowing, you will fall in love time and time again! A little attitude mixed with some dark bronze flair? Go ahead Girlfriend, this one’s just for you!


Which Kansas City BBQ Sauce Is Your Favorite?

#1 Tangy and smoky with a hint of sweetness.

#2 Unique vinegar based flavor with a gritty texture and tart finish.

#3 Tomato based sauce with secret spices and a hint of salt and sugar.

#4 Zesty, full bodied sauce blended with over 27 spices.

#5 Thick, rich and bold. Loaded with garlic, molasses, onions and spices.


Decade of ICA Wins: Heartland Tanning Inc.

History of ICA Wins: Heartland Tanning Inc.


Favorite High Pressure Sunbed: TanAmerica Matrix

Favorite High Pressure Stand-up: TanAmerica Matrix V28


Favorite High Pressure Sunbed: TanAmerica Matrix L33

Favorite High Pressure Stand-up: TanAmerica Matrix V28


Favorite High Pressure Sunbed: TanAmerica Matrix L33

Favorite High Pressure Stand-up: TanAmerica Matrix V28


Favorite Distributor: Heartland Tanning, Inc.


Favorite High Pressure Stand-up: TanAmerica X2

Best Customer Service: Heartland Tanning

Person of the Year: Greg Henson


Favorite High Pressure Stand-up: TanAmerica X2

Best Customer Service: Heartland Tanning


Favorite High Pressure Stand-up: TanAmerica X2v HP by Heartland

Best Customer Service: Heartland Tanning


Favorite High Pressure Stand-up: TanAmerica X2v HP by Heartland


Favorite High Pressure Stand-up: TanAmerica Matrix V28


Spray Booth: Pura Sunless by Heartland Tanning


Playboy GLITZ Celebrity Sunless® Tanning System

Only the most glamorous are chosen to grace the likes of PLAYBOY.

This instructional video will help you achieve that perfect looking, healthy golden glow!

GLITZ Celebrity Sunless® Tanning System has been created to offer great value while meeting consumer needs and the demands of any high volume salon environment.

Superbly designed and uniquely engineered, the GLITZ Celebrity Sunless® Classic Tanning System and Mist Applicator put perfect control in any technician's hand. They create a perfect balance between technician and machine, so that finally you are "one", operating in unison to deliver simply the best results.

For more information, contact an experienced Heartland Tanning sale representative 800.554.8268

Hempz Limited Edition Moisturizers! In Stock!

Hempz Spun Sugar & Vanilla Bean

Limited Edition moisturizer is formulated with a touch of shimmer, so your skin will glow while being moisturized with the sweetest scent. Contains pure natural hemp seed oil and vanilla bean extract to calm and soothe. Anti-aging blend helps leave skin looking smoother and more toned.

Paraben-Free, Gluten-Free, 100% Vegan, and THC-Free.

Fragrance: Spun Sugar & Vanilla Bean.

Hempz Wild Strawberry & Passion Fruit 17oz

Limited Edition moisturizer will awaken your winter senses! Strawberry & Passion Fruit Extracts help restore suppleness and give skin a healthy glow. Contains pure natural hemp seed oil, ginseng extract, and shea butter. Vitamins A, C and E help protect skin from natural and environmentally triggered oxidants.

Paraben-Free, Gluten-Free, 100% Vegan, THC free.

Fragrance: Wild Strawberry & Passion Fruit.


NEW Fanfare from Designer Skin

You voted- and now it’s here! Designer Skin is excited to announce the newest addition to the Miracle Collection, Fanfare™. Launching January 1, 2015, just in time for the New Year!

A Designer Skin tanner has the most discerning taste when it comes to the finest tanning ingredients, fragrance and nutrition for the skin. So who better to develop a lotion dedicated as a thank you to our fabulous fans?! Thousands of Designer devotees have come together to create a lotion for the tanner by the tanner.

Key aspects of the lotion including product type, fragrance and design were all voted on via social media using #BronzeTheVote. Look closely at the shrink as Designer Skin followers may even find their own social media handles hidden throughout the design! Here are the results…

~Triple Dark Bronzing Blend combines cosmetic bronzers with DHA to help provide perfectly bronze skin

~A nourishing dose of Aloe helps restore skin with moisture while Silicone works to help seal in hydration, leaving skin with a velvety after feel that’s never greasy

~Vitamin E helps neutralize free radicals to prevent and diminish the signs of aging

~Maui Mai Tai fragrance combines notes of juicy tropical fruits with ATO inhibitors to leave skin smelling fresh and sun drenched after tanning


NEW Expose Bronzer…Dare To Be Beautifully Bare

Flaunt your bold, bronze, bare-it-all side and bask in the rich, skin nourishing hydration of the Exposé® Luxe Body Collection. Arriving January 2015

Dare To Be Beautifully Bare and Gorgeously Bronze

~Coconut Water drenches skin in hydration and promotes color with powerful, natural antioxidants

~Develop a flawless bronze glow with DHA while Pomegranate Extract prolongs gorgeous results

~Formulated with Renovage™ Age Reversing Technology to help rebalance skin functions for prolonged color

~CT-Protect™ helps preserve skin’s youthful appearance with nutrients that help prevent damage

~Accelerate and build the ultimate golden color with Vitatan®


Limited Edition Ultra Moisturizer Announcement

CT Limited Edition Moist

Taylor “Lil Bit” Wright teams with Devoted Creations

Devoted Creations, Inc. has announced a newly formed deal with Taylor “Lil Bit” Wright, to launch an exclusive line of tanning lotions and moisturizers to be sold in high-end professional salons throughout the world. Many will recognize Taylor from the hit show “Party Down South” on CMT TV.

Already recognized as the fastest growing indoor tanning lotion brand around the globe with award-winning marketing campaigns, Devoted Creations sees this venture with Taylor Wright as a huge step forward for its popular product brand.

“Working with Taylor, who has such a tremendous amount of star power and fan following, is beyond exciting!” exclaims Devoted Creations President, Lewis Henry. “Our teams have great chemistry and drive, which makes this a winning combination.”

Be on the watch for great things from this dynamic team.


Jessica Robertson - New Celeb to the Tanning Industry

Duck Dynasty’s Jessica Robertson, wife of Jep Robertson, is a new celebrity face for the tanning industry!

Jessica Robertson signed with the Kansas based company - Podz & Dr. Sun Rx - at the beginning of this summer.

Robertson’s line includes natural and bronzing tanning lotions, face and leg bronzers, moisturizers and counter displays.

The company is working with Jessica Robertson on all product components, from what goes into the bottle as well as the packaging.

President of Podz & Dr. Sun Christy Hogan is thrilled to bring Jessica Robertson to tanning industry: “Our industry is full of celebrity faces and endorsements. Our company wanted to bring someone on board who not only shares our values as a company, but also has a fun and beautiful personality"

Heartland Tanning has all products in stock for the 2015 season!

JR American Dream

Heartland 2015 Catalog

Attention Tanning Salon Owners: Heartland Tanning's marketing and purchasing team are busy putting together next season's catalog!! Tell us what you would you like to see in Heartland Tanning's 2015 Catalog?!!

Ingredients Matter!

Ingredients DO matter... remember to educate your customers on products that enhance their UV or sunless glow! Move out Jergens... The tanning industry has AMAZING moisturizers your skin will love!

Many popular such as 'Jergens' has a ‘wax’ derivative along with alcohol, that strips skin of moisture, adds to pre-mature aging, and in our cases, takes cosmetic color from the skin as well as stripping all color development. Jergens also contains a moisturizer mix that mostly ‘sits on top of the skin’ to make it feel soft but DOES NOT penetrate the deeper layers for continual mositurization for youthful skin. A final ingredient for Jergens, specifically, is fragrance, which can be natural so not alcohol based, but Jergens does not claim their fragrance to be natural, so we can safely say it is more alcohol derived. As for MOST other moisturizers, they contain mineral (baby) oil which contains formaldehyde, and that is never a good ingredient to have in any product.

Hempz Body Care

This information has been supplied by John P Johnson, National Trainer for Supre Tan and Hempz Body Care

New SPF Turtle Reef by Devoted Creations

Pre-order yours today! TurtleReef

July = National Watermelon Month!

The month of July is one of the highest watermelon harvest times of the domestic season. And it signifies the height of summer and Americana, with the Fourth of July and many other celebratory events. There are many things that come to the minds of generations in July … fireworks, apple pie, hot dogs, … and Watermelon!!


NEW 2015 Heartland Tanning Equipment LineUp

Units are available NOW! Heartland Equipment

NEW! Hempz Exotic Green Tea & Asian Pear Herbal Body Moisturizer

Bring balance to your body, mind and skin! NEW! Hempz Exotic Green Tea & Asian Pear Herbal Body Moisturizer is enriched with 100% Pure Natural Hemp Seed Oil and infused with a revitalizing blend of essential extracts, vitamins and skin enhancing properties to awaken, balance and help maintain healthy, youthful skin.


NEW Love DS Room 2285

Designer Skin is excited to announce the newest addition to the Love DS® Collection, Room 2285™. Launching August 1, 2014, just in time for back-to-school!

Explore a world of decadent, dark color created just for you! A specialized blend of DHA and Natural Bronzers with a touch of Silicone will help extend that summer glow into fall! While nourishing Vitamin A and Natural Oils work to hydrate for smoother, softer skin. Finally the Warm and Cozy fragrance, a fan favorite, will upgrade tanners to international glam status with notes of Vanilla Meringue, Peony and Amber.

The bold purple label paired with a romantic Parisian inspired design is sure to catch the eye of every campus cutie!


Summer Series Salon Training

Heartland Tanning presents…Summer Series Salon Training

Please join us for a FREE summer series training with Supre Tan, Devoted Creations & Norvell Sunless


Supre Tan: Thursday, June 26

Devoted Creations: Thursday, July 17

New Sunshine Brands: Designer Skin, Swedish Beauty, California Tan & Australian Gold: Thursday, August 14

*Norvell Sunless: Thursday, September 4

*Basic Sunless Certification Available for $29.00 each (10am - 2pm) - Contact Karen for detailed information*


Heartland Tanning Corporate Office

4251 NE Port Dr Lee's Summit, MO 64064


3:00pm- 4:30pm Meet & Greet with Vendor Representatives

4:30pm - 6:00pm Presentation: Extend Busy Season ALL Summer Long

~Informational session to boost your Summer sales

~Free product samples for all attendees

~Vendor raffle giveaways

~Light refreshments included

Please RSVP to Karen:

816-795-1414 X 7103

.(JavaScript must be enabled to view this email address)

Why Do Tans Fade?

Skin takes a lot of wear and tear, so it naturally regenerates itself. Every 35-45 days the outer layer of the skin, the epidermis, is completely replaced. Since skin pigment is found in this upper layer, any natural or added pigment will be sloughed away in about one month's time. This is why natural tans fade and why many self-tanning products recommend you re-apply the product every few days to maintain your tan.

2015 UV Sneak Peak!!

Today we photographed the updated 2015 UV Equipment line!! Sneak Peak! For additional details, please contact an equipment sales rep - 800.554.8268

Equipment 2014

Don’t Be Afraid To Give Away Free Tans

Don’t Be Afraid To Give Away Free Tans

In fact, invite it… to the right people that is. One spray tan costs you very little...

There are two types of people that you should never hesitate to give one free tanning session to.

• People that could be regular spray tanning customers. The ones that come once a week for their spray tanning session and love it. It becomes part of their weekly routine.

• People who can refer lots of new guests to you. Hair stylists, personal trainers and department store employees are all perfect. They talk to lots of people everyday and are usually talking to other people about how to look and feel their best.

• Keep who like to refer! Start a referral book for current customers and for every 3 referrals, your customer gets a free spray tan. It’s a great way to keep your guests motivated to share their tanning secret.

Limited Edition Snooki Vow to be Dark Bronzer

As Nicole’s big wedding day approaches we celebrate her love and commitment with Vow to be Dark, a Limited Edition Special Engagement Bronzer. This formula deliversgorgeous, photo-ready golden color designed with flawless bronzers that won’t stain those special occasion clothes. Skin smoothing extracts and color enhancers make you irresistible to the eye and unforgettable to the touch for that special day and night.

~Special Engagement Bronzing Blend with DHA streak-free bronzers will have you photo ready with flawless golden color that continues to develop up to 8 hrs. and lasts up to 7 days

~Unveil you stunning glow with Reception Ready Complex, which combines Coffeeand Green Tea Extracts for a radiant finishthat lasts all through your special day and night.

~Timeless Love Tan Extenders help prevent your radiant color from fading and prolong the life of your tan.

~Pamper yourself with our Dress to Impress Moisture Blend of hydrating extracts, which leaves your skin feeling glamorously soft and sexy for your big day.

~Wedding Bliss Fragrance is a delicate bouquet of magnolia, pink rose and freesia combined with sweet orange, peach and sun-ripened summer berries.


NEW Sol Desire

Want a tropical escape in the middle of the day? Look no further, this unique Aloe-Base conditions and moisturizes for touchable, soft skin. Ultra DermaDark® Bronzer provides a streak-free dark bronze hue while the FadeDefy™ Technology protects for deep color that saturates. Upgraded Biosine Complex® softens and soothes for silky, smooth radiant skin. It's okay to give into your Sol Desire™ when it looks and feels this good.

~Aloe-Base: High level of concentrated Aloe Vera Gel heals, soothes and moisturizes for healthy, smooth skin

~Ultra DermaDark® Bronzer: Powerful, natural color-enhancing blend for quicker, streak-free, longer lasting dark color

~Biosine Complex®: Advanced combination of ingredients soothe, soften and moisturize for maximum tanning results

~FadeDefy™ Technology: Kakadu Plum, the richest source of Vitamin C, combines with Shea Butter to moisturize, protect and repair skin for longer-lasting dark color

~Find your getaway with this Coconut Sunset fragrance


Educate Then Sell

In this business, we have found that the difference between a sales pitch and a product presentation is in the education. You can present the same information about the products you are selling, but when you educate the guest first, a ‘cheesy’ sales pitch turns into an informative talk about what products the guests should use to maximize the look of their tan and extend how long it lasts.

Your staff should be educating guests every step of the way. Educate them when they call to make their first appointment, during their tanning session and after their session is complete. There is a lot to learn about spray tanning and most people don’t know much about how it really works.

Ask your guest questions and listen to what they tell you. Personalize your sales pitch based on their lifestyle and concerns.

Examples of how to educate guests before, during and after their tanning session:

“You will need to leave the tanning solution on your body for at least 6 hours after your tanning session. You can shower after 6 hours but 8-10 hours is ideal.”

“It is best to come freshly showered, shaved and exfoliated.”

“The way a high quality sunless tan works is it permanently colors your outer layer of skin and naturally exfoliates as your skin naturally exfoliates. Low quality sunless tans can rub off on clothing or when you exercise or sweat. The difference in these products is the percentage of DHA, the quality of ingredients used and the color combination of the tanning solution. In order to ensure your tan lasts as long as possible, we use the highest quality solution with the highest percentage of DHA we believe you can use and still get a very natural looking sunless tan.”

“Your tan will last about 4 – 6 days if you keep your skin well hydrated. The only way your tan can exfoliate unevenly is if your skin exfoliates unevenly. So keep your skin well-moisturized for a long-lasting and gradually fading sunless tan.”

“In the hours immediately after your tanning session, it is best not to sweat or do dishes. Avoid anything that can cause your tan to streak.”

“Do not moisturize until after your first shower. You don’t want to move the tanning solution around.”

The sunless tan: It is truly the one fashion that never seems to go out of style.

The sunless tan: It is truly the one fashion that never seems to go out of style.

Celebrities love it, doctors recommend it, and it has been the secret to a youthful glow for years.

In 1923, French style icon Coco Chanel “accidentally” developed a tan while on her yacht in France. She later admitted that she simply stayed in the sun “tad” too long. But it was too late, her disclaimer failed to keep the look of tanned skin from catching on like wildfire.

Almost 100 years later, tanned skin and that healthy sun kissed glow is more popular than ever. In fact, most people now find that they like a bit of a healthy glow all the time, not just at the peak of swimsuit season.

There is no denying a suntan’s amazing ability to hide skin imperfections, diminish the appearance cellulite, conceal broken blood vessels, spider veins, varicose veins, and wrinkles. In fact, a tan can quickly and easily make you appear 10lbs thinner.

Finally, a new generation of sunless tanners has arrived; delivering flawless and natural looking, streak free tans. Modern research has recently provided us with dramatically improved ingredients and highly effective formulations. These newest formulations of sunless tanners are painstakingly researched and precisely blended to provide a very natural and healthy looking tan.

The days of the “fake tan” are gone and you can finally get an unbelievably realistic tan from these newest sunless tanners.

But beware, not all of these new sunless tanners are created equally.

Reveal Brighter Skin From Within With Pura Bright Skin Brightener Solution

Product Focus: PuraBright Solution

Pura Bright Solution is the premium skin brightening product found in the Pura Spa automated booth. This all over body solution brightens the skin as it reduces dark spots, refines pores, and softens skin texture. Use regularly to see results in as early as 2 weeks. Works in synergy with Pura Spa Premium Skin Brightener and Correction Lotion with REGU-FADE.™


Licorice Root

Prevents UVB induced pigmentation by inhibiting tyrosinase activity.

Niacinamide (Vitamin B3)

Along with further skin brightening and improved moisturization, Niacinamide, belonging to the family of B vitamins has anti-wrinkle, anti-acne and skin barrier strengthening properties for a more even skin tone.

Alpha Arbutin

Alpha Arbutin does not de-pigment your skin, destroy melanin. It works by temporarily inhibiting a process known as tyrosinase, which is necessary for melanocytes to produce melanin. By using Alpha Arbutin, your skin produces less melanin, therefore over time, you turn lighter. Alpha Arbutin is harmless, and is completely reversible and is a good alternative to many other brighteners or depigmenters such as Hydroquinone and Monobenzone.You must use Alpha Arbutin consistently to get brighter, and use it occasionally to maintain a shade. In order to reverse the effects, you can always stop usage of Alpha Arbutin.

Mulberry Root extract

A soothing and non-irritating skin brightening extract, the tyrosinase inhibiting quality of mulberry root is not only one of the most potent, but most gentle.

Vitamin C

Vitamin C in the ascorbyl form has been tested extensively and is reported to interfere with pigment synthesis at various oxidative steps of melanin production. It causes skin brightening by interacting with copper ions at the tyrosinase active site. In addition to skin brightening, other advantages of Vitamin C include not only antioxidant effects but some studies also demonstrate anti-inflammatory and photo protective properties.

MFA Complex

Mixed Fruit Acid Complex is obtained from Sugar Cane, Oranges, Lemons, Apples and Green Tea. These Alpha Hydroxy Acids contribute to a more even skin tone and a brighter, clearer complexion by promoting skin cell renewal thereby improving skin texture with a reduction in dryness, fine lines and wrinkles.

To learn more visit:


NEW Commit To Couture by Devoted Creations

Inspired by years of cutting edge, high end skin care and tanning products, Commit to Couture™ embodies a one of a kind, gold medal worthy tanning crème. This hand crafted formula smooths the appearance of fine lines, tightens pores, and gives the complexion an instant boost of radiance. We spared no expense coupling the highest grade skin care formulation with cutting edge tanning stimulators for a rare tanning perfection not yet found on the market. Commit to Couture™ pays homage to the high end products you have loved and demanded from Devoted Creations. Commit to your tan, commit to your skin, Commit to Couture™!

• Perfectly paired levels of DHA and Natural Bronzer

• Cashmere Blend 24 Hour Hydration system

• Repairs cell damage and increases collagen production for firmer, younger looking skin

• Anti-Aging and skin firming benefits of Phytocelltec™, Renovage™ & Cell LD

• SunXtend™ color extending formula

• Works during and after your tanning session to facilitate the natural tanning process

• Cellulite fighting and toning formula

• Pure Paradise Fragrance

Bottle Size: 13.5oz

Packet Size: .5oz


NEW Camo King by Devoted Creations

Camo King™ is specifically formulated for the man who will settle for nothing but the best. Low maintenance bronzers allow for a perfect golden color while skin tightening, mattifies and deep penetrating moisturizers allow for soft, touchable, lust worthy results that last all day and all night. The body deodorizing system and intoxicating fragrance is sure to drive her wild and leave you smelling unforgettable.

• Dark DHA, Natural and Cosmetic bronzers provide instant and time released color to the skin

• BB Crème Formula

• Provides anti-aging and skin firming benefits. RevitaFit™ and advanced Matrixyl Synthe 6™

• Very rich in powerful antioxidants

• Helps to fight dark spots in the skin

• Tattoo and color fade protection technology

• Citron Noir fragrance

Bottle Size: 12.25oz

Packet Size: .7oz

Camo King

Tanning: Nature’s Sunscreen

One reason so many people enjoy the professional indoor tanning experience is that trained operators can give a tanner controlled UV exposures to gradually develop natural sunscreen – often called a "base tan" – while minimizing the risk of sunburn. The tanning process actually creates two different forms of natural protection against sunburn:

~Melanin pigment produced when UV light meets the skin literally enshrouds and shields skin cells in the skin’s epidermis, protecting each cell from getting too much UV exposure. Melanin is a powerful anti-oxidant, helping the skin naturally eliminate free-radicals that can cause damage.

~As the skin tans, the outer layer thickens (a natural process called acanthosis) which is nature’s design to make the skin naturally more resistant to sunburn.

The value of a base tan, as any indoor tanner knows, is that it adds another layer to your sun protection arsenal – making sunscreen worn outdoors for outings on sunny days even more effective.

Here’s how that works:

A typical new client begins tanning with 5-minute sessions, gradually develops a tan and can work her/his way up to 20-minute sessions. At this point, she/he becomes naturally FOUR TIMES more resilient to sunburn than when she/he first started tanning. (5 minutes x 4 = 20 minutes). So that tan has an SPF 4 value.

~When someone with a base tan uses sunscreen outdoors, they essentially multiply the effectiveness of the sunscreen. In other words, an SPF 15 product applied to the skin of a person whose base tan has already made her four times more resilient to sunburn creates a net SPF of 60. (SPF 15 x 4 = SPF 60).

~In sunny environments many fair-skinned people can sunburn during normal outdoor activities even while wearing sunscreen. But with a base tan their sunscreen becomes more effective and they are much less likely to sunburn.

Inspired by:

NEW Winkease Gold

The ORIGINAL clean, easy and disposable eye protection just got better!

~Improved adhesive

~AMAZING visibility

~Easier to assemble

~100% complete UVA/UVB protection

Available in counter top display 250 pair and 30-pair resealable packs


FitzPatrick Skin Type Chart

Does you salon utilize the FitzPatrick Skin Type Chart for customer self-assessment? Its simple -- answer the questions & add up the score! At the end, there is a scale providing a range for each of the six skin-type categories. Following the scale is an explanation of each of the skin types. With this scale, you can quickly and easily determine which skin type you are. Salons can easily educate employees so they may recommend the appropriate tan time based on skin sensitivity score.

To view the skin type chart - click here:

Skin Types

Winter Skin Remedies

While winter weather makes it fun to bundle up, sip hot cocoa, and cozy up by the fire, it does wreak havoc on one very important factor: our skin. Winter is notorious for leaving skin dry, flaky and pasty (none of which are ideal). And with the polar vortex in full force this season, there’s no better time to do some damage control with a few of our favorite skin tips!!

Eat Right

Winter means cold season, and when your immunity drops so does your skin’s healthy glow. Touch of Faith owner, Faith Tatro, recommends taking care of yourself internally with immunity building foods rich in Vitamin E (Berries), Vitamin C (Spinach), and Zinc (Nuts). “Not only will these ingredients boost your immunity but they will also give your skin the necessary nutrients to function and look great.”

Oil Up

Don't be afraid to use oils on your face! Oils have a bad rap, but the right ones can have a very beneficial healing effect on your skin internally and externally. Esthetician Anna Logan recommends using minimally processed, cold pressed, organic oils to supplement your diet such as fish, evening primrose, black currant, or even extra virgin olive oil. These will help you heal from scars, minimize fine lines and wrinkles, and allow your skin to seal in moisture to prevent dehydration. “Whether you are oily, dry, irritated or dealing with acne, oils will benefit you tremendously.” Here’s how Anna breaks it down by skin type:

~Oily, acne-prone skin: Use coconut oil, or grapeseed blended with essential oils like tea tree, lavender and neem.

~Dry skin: Use jojoba, olive oil and rose essential oil.

~Irritated or sensitive skin: Use essential oils such as chamomile, calendula and jojoba.


In the winter months, skin can get especially dry and dull. Which is why esthetician Amy Rae Hazelip says that it is extremely important to exfoliate the skin. “When we exfoliate, we are sloughing off old dead skin cells and we send a message to the skin to produce more collagen and bring forth our new regenerated skin cells.” Your skin will look bright and fresh after exfoliating, and it will feel better too. Amy recommends consulting with a skin care professional on what method of exfoliation is best for you and also how many times a week would be best for your skin.

Inspired by Touch of Faith

Designer Skin’s Faux Natural Sunless

Say farewell to pale, and hello to fauxtastic dark color! Designer Skin's Faux Natural Sunless Collection gives you the insider secret to faking your way to bronze perfection in five easy steps! Let all your friends think you've just returned from an exotic holiday…we won't say a word. Sometimes it’s okay to fake it!

DS ProBronze Extend™ Sunless Technology features the perfect combination of DHA and Erythrulose to provide darker more even coverage, with faster and longer lasting results

Specialized blend of Triglycerides help to enhance absorption and coverage of DHA, ensuring a streak free tan

Caffeine helps to firm and tone the skin for an overall improved appearance and texture

Ultra illuminating blend of nutrient rich Oat and Apricot combine with Opti-Glow™ Technology to promote smooth, supple and luminous skin

Specially designed Coconut Water fragrance utilizes optimized fragrance notes to help provide an odorless sunless tanning experience

Get the Designer Look! When it comes to flawless sunless tan, it’s all about the preparation! Before applying the Sunless Bronzing Lotion be sure to smooth skin with the Exfoliating Body Polish and apply the Color Perfecting Primer for the most even, natural looking color.

DS Faux Natrual Sunless

• 8 oz Can $60.00

• 0.5 oz Packette $8.50

DS Faux Sunless

NEW California Tan Sunless Corrector Kit

Newest product from California Tan Sunless! Experience revolutionized sunless skincare and Color Technology® only a trusted color expert can provide. Specially formulated to deliver professional, flawless results; leaving you in a state of golden perfection.

• Citri-Lift Complex™ utilizes a trio of natural ingredients to help lift and fade sunless imperfections, leaving an even, natural tan

• Exhance Technology™ and Sugar Cane enhance exfoliation and removal of unwanted sunless stains leaving behind a healthy, fresh layer of skin

• Aloe Vera soothes and moisturizes skin, while Witch Hazel helps to tighten for a more firm and toned appearance

• Fragrance: Fresh & Sunny

Step 3: Sunless Corrector Kit MSRP: $30.00

Includes: 2 oz Sunless Corrector and Pumice Stone

Sunless Corrector Kit

JWOWW Private Reserve Little Black Bronzer

JWOWW is excited to announce her newest tanning lotion, Private Reserve Little Black Bronzer, launching March 1, 2014. With her recent engagement Jenni wanted to create something around her Bachelorette party (which she won’t have until after her sweet bundle comes later this year)! She really wanted to capture the Little Black Dress feeling with her new bronzer.

JWOWW Private Reserve Little Black Bronzer

~Prefect blend of a Natural Bronzer and DHA with Erythrulose provide both instant streak-free color and longer-lasting dark results

~Glistening Glow Technology: effective delivery system combined with powerful skincare leaves skin glistening and gorgeous

~Green Tea Cocktail: Japanese Green Tea, Orange Extract and Shea Butter provide natural soothing properties and a powerful punch of Vitamins for a healthy, bronze hue

~Jenni’s Skincare Blend: Scrumptious Yogurt base is infused with Silicone for visibly smooth and silky, soft skin

Size and Suggested MSRP:

~13.5oz Bottle MSRP: $90.00

~0.5oz Sample MSRP: $12.50

JWOWW Special Event Bronzer

New California Tan Complexion Perfecting Complex Sunless Solution

Experience The Sexy Side of Sunless® with Color Perfecting Complex™. This scientifically formulated solution develops color like never before by flawlessly matching every skin tone.

One solution. All skin tones. Perfect results.

~Natural Colorant Blend

Anti-oxidant rich blend of seven natural colorants that enhances and darkens skin’s organic color and conceals imperfections

~Triple Moisture Sensation

Blend of ingredients that lock in moisture triggering a hydration that reaches deep into skin

~Bronzextend® Blend

DHA and Erythrulose provides skin with a gorgeous, bronze hue


A natural, cosmetic bronzer that shows immediate color

~Aloe Vera

Soothes, heals and moisturizes skin for longer lasting color

~Breakthrough Fragrance Technology

Eliminates odors at the source with the Fresh & Sunny fragrance

California Sunless

Vitamin D: Natural Flu Prevention

It's important to remember that your immune system is your primary line of defense against any virus, so keeping your immune function high should be at the top of your list if you want to avoid influenza or other flu-like illness.

Optimize Your Vitamin D levels!

Optimizing your vitamin D levels is one of the absolute BEST strategies for avoiding infections of ALL kinds, and vitamin D deficiency may actually be the true culprit behind the seasonality of the flu – not the flu virus itself. This is probably the single most important and least expensive action you can take. Regularly monitor your vitamin D levels to confirm your levels are within the therapeutic range of 50-70 ng/ml. Ideally, you'll want to get all your vitamin D from sun exposure or a tanning bed, but as a last resort you can take an oral vitamin D3 supplement.

According to the latest review by Carole Baggerly (, adults may need as much as 8,000 IUs a day.

To see full article visit: e_cid=20140114Z1_DNL_art_1&utm_source=dnl&utm_medium=email&utm_content=art1& utm_campaign=20140114Z1&et_cid=DM37733&et_rid=398119718

Meet Pura Sunless & Pura Spa Trainer, Loren Groom

Meet Loren Groom, our Pura Sunless & Pura Spa Trainer!

Meet Pura Trainer

First Educational FREE Webinar for 2014 Announced!

January 29, 2014 - Powering Up Your Promotions!

Are you looking for some proven promotions to grab market share, increase tanners and keep "butts in beds"? Then you don't want to miss our upcoming Webinar, "Power Up Your Promotions in 2014!” Scheduled for 1pm E.S.T., January 29, we’ll share successful first-quarter promotions and how to pull them off including:

*Creating a compelling marketing message.

*The best Medias to use to reach your audience.

*Marketing on your budget.

*Building promotional partnerships.

*Promotional pricing samples.

*Measuring your results.

Its FREE! Sign Up - Click Here:

What is DHA in sunless solution?

Introduction with Loren and she answers the question.... What IS sunless tanning & DHA?

NEW! Kardashian Glow Special Event Bronzer Contour + Highlight Technology

Why We Love It! Special Event Bronzer features Ultra Rapid Bronzers for a darker bronze glow in a shorter amount of time! Perfect for occasional tanners!

Kourtney, Kim and Khloé Kardashian are excited to announce their newest tanning lotion, Kardashian Glow Special Event Bronzer, launching February 1, 2014. Kardashian Glow Special Event Bronzer was expertly designed for tanners who are preparing for a special event, such as Prom, a Wedding, Valentines Day or Graduation.

The Special Event Bronzer is made with the Kardashian Glow exclusive Eco Glam Formulation that is Paraben Free, Sulfate Free, Aloe Free, Hemp Free and Gluten Free and much more!

~Luxe Silicone Formula: Infused base nourishes and hydrates skin, leaving it velvety soft

~Ultra Rapid Bronzers: Special blend of DHA, cocoa and antioxidants to help promote the ultimate bronze glow in a shorter amount of time.

~Contour + Highlight Technology: Caffeine and Vitamin C to help tone and brighten skin.

~Cassis Allure fragrance: leaves skin smelling fresh, even hours after tanning!

10oz Bottle MSRP: $73.00

.5oz Packette MSRP: $10.50

Kardashian Special Event Bronzer

NEW! Girlfriend Sexy® Limited Edition 100 ♥ DHA Bronzer

Introducing the highest bronzer in the Girlfriend Sexy collection plus much more!!

You’ve conquered your charm; now conquer your color with this Limited Edition 100 ♥ Bronzer! Show off your uptown style and your material girl mentality with this dark color crush that will have you smitten. You know it’s your moment in the spotlight - so find your fabulous and flaunt it, sexy!

~ColorCharmer Skin Finish: Natural compound that removes excess oil from skin, leaving only a soft, velvety matte surface

~100 ♥ Bronzers with Benefits: Combines the most sought-after, color- boosting bronzers with a rich, powerful amount of DHA for the ultimate skin- perfecting finish

~Curve Appeal Technology: Stevia primer blend tones and tightens skin

~Sweet Treats: Blueberries & Dark Chocolate fight free radicals for more youthful-looking skin

~Fragrance: Tropical Berry Bliss

10oz Bottle MSRP: $50.00 .5 oz Packette MSRP: $7.00

GF Sexy Limited Edition

Winter Fair Expo Schedule Released!

Friday January 3rd

Smart Tan Certification

9:00am – 1:00pm Pershing Place West

California Tan Sunless Science Certification Program

9:00am – 1:00pm Pershing Place North

Winter Buyers Market Opens

10:00am – 6:00pm Pershing Place South

Pure Salon Management Workshop - The Selection Care and Feeding of Your Salon Staff – Keynote Speaker – John Farr

1:00 – 2:30pm Pershing Place East

Sun is Life Basic Operator Training

1:00 – 5:00pm Pershing Place West

Norvell Basic Sunless Certification

1:00 – 5:00pm Pershing Place North

Norvell Master Sunless Certification

2:00 – 4:00pm Century Ballroom C

New 2014 Product Showcase!

Vendor Exhibits OPEN!

2:00 – 6:00pm Century Ballroom C

Vendor Meet & Greet Century Ballroom C

4:00 – 6:00pm Appetizers and Cocktails Presented by Bronze Sponsor Light Sources

Saturday January 4th

Main Speaking Stage Century Ballrooms A and B

7:00 – 8:00 am Registration Open/Breakfast Presented by Silver Sponsors Pura Sunless and Pura Spa

8:00 – 8:05 am Welcome!

8:05 – 8:25 am Ten Tips to Selling Eyewear – Brenda Fishbaugh – Eye Pro

8:30 – 9:10 am Why Science Still Supports Indoor Tanning– Joe Levy – International Smart Tan

9:15 – 9:35 am Simple Rules often Over-looked That Help Build Retail Sales– Kandra Covert – Devoted Creations

9:40 – 10:00 am Customer Service That SELLS!!! – Timothy Winfrey – Synergy Tan Brands

10:00 – 10:20 am BREAK

10:20 – 11:05 am Time to Get Serious, “The Business of Indoor Tanning is Changing!” Learn How to Survive and Prosper in this New Business Year – Keynote John Farr

11:10 – 11:30 am Steps to Sunless Success – Steve Pirtle– Norvell

11:35 – 11:55 am K.I.S.S. Keep It Simple Sales – Samantha Neeley – New Sunshine Brands

12:00 – 1:00 pm BBQ Lunch Buffet Presented by Gold Sponsor New Sunshine Brands

12:30 – 1:00 pm Industry Hot Topics Q&A Panel

1:00 – 6:00 pm Show Floor Opens Century Ballroom C

1:00 – 6:00 pm Winter Buyers Market Re-Opens Pershing Place South

1:00 – 1:10 pm Raffles

1:15 – 1:35 pm Reading Customer’s Minds; Learn ESP to Improve Your PPT – David McFarland – Performance Brands

1:40 – 2:20 pm The Need to Diversify and Plan for Growth: The Math Behind Successful Indoor Tanning – Keynote Speaker – John Farr

2:25 – 2:45 pm Building and Maintaining Customer Loyalty; It’s All About You! – John Johnson– Supre Tan

2:50 – 3:10 pm Internet Marketing Trends and best Practices – Chad Hankinson – New Sunshine Marketing Hub

3:15 – 3:45 pm Professionalizing the Tanning Industry – Tony Brown – Sun is Life

3:45 – 4:00 pm Raffles and Closing

4:00 – 6:00 pm Post Event Cocktail Reception Presented by Bronze Sponsor Performance Brands

Winter White Party Presented by Platinum Sponsors Devoted Creations and Supre Tan

8:00 pm – 12:00 am Benton’s Prime atop the Westin – Open Bar/Heavy Hors d’oeuvres (8-10) Cash bar (10-12)

Pura Maintenance -  Pura Solution Replacement

Time to change the solution in your Pura Sunless Booth? Replenishing the gallon solutions is as easy as 1-2-3! Check out this video tutorial to learn how to make this process fast, easy and fool proof.

NEW Pull Podz

New for 2014 Pull Podz

Disposable UVA and UVB eye protection feature light adhesive with low profile and compact lenses. Available in a counter display box - 210-ct and Assorted Colored Key Chains - 15-ct.

Pull Podz

NEW Hempz Watermelon Coconut Cocktail…

NEW Hempz Fresh Coconut & Watermelon Moisturizer and Body Wash products arriving January 2014!!!

NEW Hempz fresh Coconut & Watermelon Moisturizer and Body Wash are enriched with 100% pure natural hemp seed oil and infused with our signature blend of soothing ingredients including...

~Aloe: helps soothe, calm and protect skin

~Coconut oil: nourishes, moisturizes and helps protect skin while anti-aging properties help regain a youthful glow.

~Watermelon extract: powerful antioxidant and skin conditioner rich in Vitamin C.

MMmm... with your skin feeling so soft and luxurious... what about a cocktail to compliment it?


1 C ice

3 C seeded cubed watermelon

1 1/2 C coconut water

1/3 C light rum

2 T freshly squeezed lime juice


1) Place all ingredients in blender and blend well.

2) Pour into glass and garnish with watermelon and lime slices

Coconut Watermelon Cocktail

NEW Excess by Designer™ Just Arrived!

What do you give someone who has it all? Something they never dreamed was possible. This Opulent White Bronzer provides exquisitely rich color without the use of cosmetic bronzers, so all that’s left behind is breathtakingly dark skin. Featuring a high amount of clear DHA balanced with Erythrulose to take you to the edge of dark color decadence without fear of streaking or staining. For those who expect the unexpected, especially for you, by Designer.

Excess by Designer features the same 24/7 LongLast™ Complex and Citrus Amber Fusion fragrance that became instant hits with Designer by Designer and Body by Designer. The upgraded VitaPlus-D™ Blend contains a nourishing antioxidant blend of Vitamins A,C, E and D to help limit damage caused by free radicals, while helping to improve skin’s overall appearance.

The bold black and white design will stand out on any shelf, while the uniquely texturized shrink adds an additional sensory experience to this lotion.

Excess by DS

The Importance of Skin Types

Skin type is categorized by the Fitzpatrick Skin Type Scale which ranges from Type I (fair) to Type VI (black).


Skin Type I

Individuals with Type I skin have light features and are very sensitive to light. Individuals with this very fair skin type should not be allowed to tan in a professional salon.

Skin Type II

Very similar to Type I, Type IIs have light features and are light sensitive to light. With a tendency to burn, Type II skin can tan lightly. If utilizing indoor tanning, a Type II should be kept to low, short exposure and know that the tanning process will be rather slow.

Skin Type III

Type III skin types are able to tan regularly but should be aware skin burning is possible. This skin type has average light sensitivity and tanning at a salon will be somewhat gradual.

Skin Type IV

This skin type is able to develop a tan rather quickly as it is tolerant of sunlight and rarely burns.

Skin Type V

Type Vs can get very dark color very quickly. With naturally dark skin and features, very seldom does this skin type burn.

Skin Type VI

Type VI is the darkest of the skin types on this scale. UV tanning would have very little, if any, effect on this skin type, which has an extremely high tolerance to sunlight.

Click here to learn more about skin typing

2014 New Sunshine Products Webinar

If you missed the 2014 New Sunshine NEW Product Webinar...

Click here and register to view the recording

To watch the recorded webinar, please click View Recorded Webinar now.

Please Note:PC Users may first need to install the GoToMeeting codec FIRST.


New Sunshine Salon Forum

Heartland Tanning and the New Sunshine team want to hear from YOU! NewSunForum

Just Peachy!

'Peach' is the perfect transitional color from Summer to Fall...even better it compliments your beautiful tan!!


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Expo Dates Annouced!!

Join Heartland Tan and Team for an event to remember!! Please check out the events section for ALL details and to register!


Fall Webinar Dates Announced!!

2013 Webinar Series Continues... featuring host - John Farr, president of The Power Group, an indoor tanning marketing and human resources consulting firm. This series will allow salon owners, managers and staff to benefit from Farr's 20+ years of retail tanning business experience, and it's open to all tanning industry professionals looking to gain "edge" in operating their businesses.

Every session you will learn valuable tips, gain insider incite and become competitor in your market and MORE! Best of all... its FREE!

The 2013 Webinar Series is bi-weekly - Thursdays at 3pm est. See upcoming dates & topics below or click here

~August 8th "Back to School"

Taking advantage of the back to school period for Mom's and students with mobile marketing, mobile websites, email and student EFT's.

~August 22nd "Dedication to Delegation"

Getting the most from your salon team by mastering the fine art of sharing and directing duties and tasks that get everyone's fair share of extra efforts and make you THE leader of good total team performances.

~September 5th "For managers only"

The first webinar dedicated to salon mangers to guide them how to think like an owner to get big compliments and owner confidence. Want to "run the show?" Then think like an owner. As a bonus, there will be a special section in this webinar called "managing your boss".

~September 19th "The Burning Issues of Employment Law"

Keep your salon not only management wise by management legal. This webinar will cover the basics of the hottest employment law basics to help you stay out of court.

~October 3rd "Special edition of marketing muscle-RADIO".

John Farr is a 43 year veteran of negotiating radio deals and value added promotions. In addition to hundreds of client's who've used John's direction for radio marketing strategies, John has won numerous nominations to the prestigious MERCURY awards from the National Association of Broadcasters for creative script content and spot production. Follow John's lead and you'll ramp up your radio exposure and get a lot more for your radio marketing budget.

~October 17th "Holiday marketing for tanning salons"

Halloween, "Black Friday", Christmas, New Year's, these special occasions provide numerous opportunities for ramped up sales and pre-peak season set-up.

~October 31st "Planning the financial future of the 2014 peak season"

John Farr has analyzed and redirected more than 500 tanning salon's financial goals and the resulting profits. Don't miss this breakdown of what gets you your sales growth and profits and how to set up your goals to achieve them.

~November 14th "Prepping the Team for the 2014 season"

It's time to weed out the slow sellers and recruit some "first round draft choices" to beef up your sales. This session will include best practices for recruiting interviewing and hiring.

~December 5th "The greatest hits of the 2013 webinars"

The best of the best tips, secrets and keys from more that 20 webinars of the 2013 tanning calendar. This is a must attend for both owners and managers.

*Sun is Life Trade School is the indoor tanning industry’s Premier Training Program – unlike any other training program available! Designed with today’s salon staff in mind, Sun is Life consists of easy-to-follow, online courses offered in brief, 15-minute modules. The detailed and in-depth lessons feature engaging multimedia, music and interactive click-maps that keep you intrigued and motivated. This training will instantly elevate your salon’s level of professionalism and teach you how to consistently deliver a memorable Salon Guest Experience. For more information -*

NEW Kardashian Glow Iced Bronzer

NEW Kardashian Glow Iced Bronzer available this September 2013

– Ultra Advanced Bronzers, infused with naturally derived Vegetable Proteins and Melanin, help provide faster, darker color

– Skin Renewal Complex contains Cotton Thistle to provide moisture and help promote skin cell regeneration for even color and glowing skin

– Luxe Silicone Base nourishes and hydrates skin, leaving it velvety soft

– Light and flirty Floral Sandalwood fragrance, infused with Cooling Essences, leaves skin refreshed and clean after tanning!

– Paraben Free, Gluten Free, Sulfate Free, Hemp Free and Aloe Free

Size and MSRP

• 13.5 oz Bottle $89.00 • 0.5 oz Packette $12.50

Kardashian Iced Bronzer

Bronze color perfection with a kiss of Kardashian!


Kourtney, Kim & Khloé

Benefits of Tanning Lotions

Indoor UV tanning lotion products are formulated specifically for indoor tanning. These products enhance and stimulate the body's natural tanning process. Indoor tanning lotions not only protect the moisture levels in your skin but also allow your pores to open up and increase your UV exposure!

BENEFITS of Tanning Lotions…

~Skin conditioning is one of the most important parts and often overlooked part of the tanning process. Tanning is a biological process requiring a specific sequence of reactions in your skin and having the right nutrients available is crucial to this process.

~Many of the high-quality indoor tanning lotions have a refractive prism of natural oils that cause a magnification of the UV light, this helps intensify your tan.

~Indoor tanning lotions that contain vitamins, natural oils, minerals, anti-oxidants, natural botanical extracts, and aloe vera give your skin the extra moisture needed to achieve a deeper tan…Plus it will last longer than dry, unhealthy skin.

~Moisturization is crucial! Dry skin reflects UV light, so if you are not using an indoor tanning lotion, you can be wasting up to 50% of your tanning session.

Bottom line… By controlling your tanning experience through amplification, moisterization and skin conditioning, you will get a deeper and ultimately longer lasting tan.


Get the Designer Look with DS Faux Natural Sunles Products

Say farewell to pale, and hello to fauxtastic dark color! Designer Skin's Faux Natural Sunless Collection gives you the insider secret to faking your way to bronze perfection in five easy steps! Let all your friends think you've just returned from an exotic holiday…we won't say a word. Sometimes it’s okay to fake it!

DS Faux Natural Sunless products utilize innovative Sunless Technology for the perfect combination of DHA and Erythrulose to provide darker more even coverage, with faster and longer lasting results. Ultra illuminating blend of nutrient rich Oat and Apricot combine with Opti-Glow™ Technology to promote smooth, supple and luminous skin. Specially formulated Coconut Blossom fragrance utilizes optimized fragrance notes to help provide an odorless sunless tanning experience during and after application.

Remember! Proper skincare before and after your sunless application will help you maximize the life of your beautiful tan so you can enjoy it day after day! What are you waiting for?? Get the Designer Look!

Scene Stealing Glamour!

Red lips, a little black dress... and most importantly, a gorgeous bronze glow! Achieve scene stealing sunless GLAM! Pura Sunless, Purely Better

Kardashians do it right at this Bravo gala...

Kardashian LBD

Top Celeb Spray Tans!

Steal the Spotlight!

We love the glamor of celebrities… We also like to think that everyone is the star of their own (life) story. What are YOU waiting for?… Get glam with a spray tan… Pura Sunless -- for leading ladies everywhere!

Who's your favorite sunless star??

Blake Lively

Blake Lively

Camilla Belle

Camilla Belle

Katy Perry

Katy Perry

Jennifer Lopez

Jennifer Lopez

Cocktail Tanning

Ready to turn up your tan? Get optimal results with cocktail tanning.

What? A combination of a sunbed tan followed immediately by a sunless session.

Why? Sunbed tanning uses UV rays to trigger melanin production, while opening up your pores and allowing the sunless spray solution to penetrate your skin. This produces an even darker, deeper and longer-lasting tan.


California Tan Exposé® Collection

Flaunt your bold, bronze, bare-it-all side and bask in the rich, skin nourishing hydration of Exposé™ Luxe Body Collection. CT-Protect™ shields skins youthful appearance with nutrients to prevent damage.

Tanning Eyewear Spotlight - Ilidz FlexiSoft

I-Lidz Flexi-Soft

~Unique "Tan Under Bridge" Design

~Flexi-Soft Material for a Close and Comfortable Fit

~Oval Lens for Improved Flexibility

~Complete UVA and UVB Protection

~FDA and CE Compliant

~Counter Display FREE with purchase of 12 pieces

Please join us and contact the FDA to oppose the proposed order!

Please join Heartland Tanning and the ITA by contacting the FDA to oppose the proposed order!

ITA’s Response to the FDA Administrative Order

As everyone is certainly aware, in early May the FDA issued an Administrative Order reclassifying ultraviolet lamps for tanning to a class II medical device. If this order is approved, it could have a significant negative impact on your business.

The ITA is planning a comprehensive response. We will address a number of major issues including the following:

The Economic Impact will be harmful to small business:

• The 510(k) requirement proposed by FDA would have a severe negative economic impact on thousands of small businesses nationwide. FDA is proposing to impose 510(k) notification requirements on sunlamp product manufacturers that are very detailed and would require a substantial amount of premarket testing. It would be very expensive for manufacturers to comply with these testing and submission requirements, and these costs would also likely be passed onto the tanning salons that are small businesses located around the country. In addition, the requirement for FDA review of a 510(k) would be especially burdensome for companies that have no experience with the medical device premarket review process, and would likely lead to substantial delays in introducing new products to the market.”

• FDA already faces a significant backlog of 510(k) applications. The proposed order would require manufacturers to secure 510(k) premarket notifications for all products within one year of the proposed order’s effective date. The industry is very concerned about delays by the agency to clear 510(k) submissions and the impact this would have on the industry and small businesses nationwide.

• The FDA’s proposed order calls into question the viability of products already in the marketplace and the substantial investments in those products. The proposed order provides that products already in the marketplace must cease being marketed if the manufacturer does not submit a 510(k) within one year of the effective date of the final order. The industry is very concerned about the future status of products that are already in the market for which the manufacturer is no longer in business or for which it is not economically viable for the manufacturer to incur the costs associated with filing a 510(k) notice.

The Entire Industry MUST to weigh In and oppose this order!

We know from recent statements made by the FDA that the number of comments filed has an impact on the FDA’s final decision. We also know that the American Academy of Dermatology and other anti-tanning lobbying groups are mounting an aggressive campaign to get their members to generate comments to the FDA in support of the order. This is a link to the AAD campaign website:

Please join us and contact the FDA to oppose the proposed order!

•Click here to access a template that you can use to customize your comments:!submitComment;D=FDA-2013-N-0461-0001

Please focus your remarks on the negative economic impact that reclassification would have on you personally and talk about how this change could affect your business and livelihood.

Please use the issues outlined above and apply them to your business. For example:

• The order is vague regarding equipment already in the field, potentially making it illegal and requiring you to replace much or all of your equipment.

• The order adds great expense for companies bringing new products to market adding additional costs for you and your customers.

• The vagueness of the order related to lamp replacement could make lamp replacement cost prohibitive.

• The industry is already struggling in the recession and as a result of the 10% excise tax being imposed on tanning services. This change will push many small businesses over the edge.

Comments are due by August 7. Please don’t delay! Remember, FDA’s final decision likely will be influenced by the number of comments filed by members of our association and within our industry.

Please send the ITA a copy of the comments you submit to the FDA. If you have any question or need assistance, please contact the ITA .(JavaScript must be enabled to view this email address) or call 202 367 1142.

Pura Maintenance - Filter Cleaning

After all - you change the filters in many other items in your home and business, yes? This video is a detailed tutorial on the proper way to clean and change your Pura filters with Pura Trainer - Loren

Devoted Creations - Skinny Couture

Seductively Dark Bronzing Formula with Mild Warming. Be the woman you want to be... unleash your inner skinny girl! Extreme instant bronzers bathe your skin with the aura of the stars while the delayed bronzers work to give you the tan of your dreams. No need for a nip or tuck... this skinny girl formula does it all... Tightens, contours, firms and shapes while also getting rid of those little signs of aging. Skinny Girl... Hell Yeah!

Restored® Collection

Restored® is a 3 Step collection of Red Light Therapy products and can be tailored to the daily skincare needs of anyone looking to improve their skin’s appearance and protect it from future damage. Restored™ is the only light therapy treatment system that contains Pu[red]™ Technology, a technology made of an award winning, patent-pending, ingredient designed to protect the skin from damaging high energy blue/violet visible light.

~Contains Pu[red]™ Technology, a patent-pending ingredient that helps protect the skin from blue-violet spectrum rays, allowing the purest red light to reach your skin for faster results.

~CT-Protect™ helps preserve skin's youthful appearance with nutrients that work to rebuild skin cells.

~Infused with Vitamin C to assist in brightening the skin for a natural glow.

~Gentle enough for delicate facial skin.

Golden Stockings For Any Color…

Women of all ethnicities are embracing spray tanning! Yes ladies, you read that right. According to an article in the "Philadelphia Enquirer," tanning salons are observing an increase in women of color coming in to get spray-on tans, particularly on their legs. The treatments are a good, snag-free alternative to panty hose. Additionally sunless evens the skin tone, hides flaws like scars and stretch marks, and gives off a golden-bronze look. The “Golden Stocking” treatment..Now who doesn't want gorgeous gams?.

Apparently celebrities like Beyonce (photo below at Shanghai concert), Gabrielle Union, Nia Long, and BB&W favorite, Kerry Washington, may already be adopting this trend.

Inspiration: Philadelphia Enquirer -


Smush It On

NEW Exclusively from Heartland Tan, SMUSH Stix

SMUSH Stix not only gives lips a soft, supple look and feel, but the product also features a Coenzyme Q10 formula, to prevent aging and keep lips kissable and smooth for all life's best moments. In addition to Q10, SMUSH Stix offers all-important SPF and Vitamin E, making it perfect for anything from a day on the beach to a day on the slopes. It's the ideal product to protect against burning, chapping and cracking. The skin protection provided by this product is not only great for lips, but can also be used to revitalize and protect other skin areas including the nose and eyes, and for the protection of tattoos.

Smush Stix does more for you, your lips, and skin than any other lip balm. A unique blend of ingredients joining forces to energize, protect, rejuvenate, and stimulate your skin. I think you just found yourself a significant other...


So Skinny™ Collection

Tan, tone, and tighten with So Skinny™. These unique dark tanning formulas rub in smooth improving skin tone with rich golden color. Powerful skin firmers help reduce the appereance of cellulite, leaving skin looking firm and more tightened.

~So Skinny™ Battle Of the Bulge Dark Bronzing Crème

~So Skinny™ Lean & Mean Tan Maximizing Crème (image below)

~So Skinny™ Hot Legs Chubby Chaser Bronzing Crème


Sweet & Sexy™ Collection

Pink isn’t just a color, it’s a state of mind. Sweet & Sexy™ is the perfect tanning complement to your fun and flirtatious lifestyle. Tease your skin with new levels of gorgeous golden color and a more toned and tightened appearance in all the right places, while a sweet hydrating blend of flral extracts leave your skin petal soft and smooth to the touch.

~Sweet & Sexy™ Secret Reserve 50X Bronzer

~Sweet & Sexy™ Secret Reserve Sparkling Bronzer

~Sweet & Sexy™ 25XOXO Dark Tan Bronzer

~Sweet & Sexy™ 20X Black Bronzer

~Sweet & Sexy™ Ultra Dark Natural Bronzer

~Sweet & Sexy™ Maximizer Ultra Dark Tan Maximizer

~Sweet & Sexy™ Legs Ultra Dark Bronzer

~Sweet & Sexy™ Face Dark Tan Bronzer

~Sweet & Sexy™ Moisturizer Body Lotion

~Sweet & Sexy™ Body Wash

Sweet & Sexy Collection


NEW for 2013! Your Gorgeous Bronze Color Is Bound To Create Some Controversy In Your Social Life... Are You Ready For It?!!


~Exclusive XLR8R formula maximizes UV stimulated Melanin production for a deeper, darker, faster tan.

~Featuring our revolutionary 50XXX Black Bronzing Complex that provides you with immediate, long lasting bronze color for days.

~Natural Melanin works synergistically with the tanning ingredients to optimize your skins natural ability to tan.

~Features Argan & Jojoba Oil along with powerful antioxidants that help protect your skin from the effects of UV exposure while reducing the appearance of fine lines and wrinkles.

~Rich moisturizing blend revitalizes and conditions the skin leaving it silky, soft and smooth.

New Sunshine Brands - Whats the difference?

Whats makes each brand unique??! Find the perfect product for your skin and achieve ultimate results with New Sunshine brands.

Watch this informational video with New Sunshine trainer Samantha to get a quick overview of each product line - Australian Gold, Swedish Beauty, Designer Skin and California Tan.

HD Mann Complete™ Shampoo + Body Wash

Recharge your tan with a deep cleansing formula that lathers quickly and supplies invigorating Menthol for a stimulating touch. HD Mann® Complete™ lets our 'Mr. Wonderful' look and feel his very best.

California Tan Sunless - Leg Perfector

~Hydrate, soften and moisturize in a lush combination of Aloe Vera, Sunflower Oil and Shea Butter

~Inhibit hair growth with Shave Minimizers while Caffeine helps energize and firm for smooth legs

~Original Bronzextend® Blend adds the perfect touch of DHA and Eyrthrulose to prolong radiant results

~Enhance and extend both sunless and UV results for flawless legs

~Fresh & Sunny Fragrance

Importance of Eyewear

Heartland Calendar May 3: The Importance of Eye Protection!

• Eye protection prevents the harmful rays from entering the eyes. Overtime unprotected eyes can become irritated or may even lead to more serious problems like color vision loss or cataracts.

• Always ask your clients if they have their eye protection with them. Remind them: towels, sunglasses, cotton balls, and their eyelids do not adequately protect their eyes from damage.

• Eye-wear must fit properly to be effective. UV light must not be able to seep in around the corners of the eyewear. The elastic strap that comes with goggles is provided to insure a tight fit.

• Do not let your clients risk damaging their eyes to eliminate tan lines. There are types of protective eyewear which fit on each eye in order to eliminate lines from the glasses, bridge or elastic strap. Heartland offers many options.

• Your eyes are too valuable to risk damaging and you only get two of them to last a lifetime. You are, by law, responsible for your client’s eye safety and you can never take that responsibility too seriously.

Save The Date

Save The Date This invitation only fast acting bronzer is created for those who need to look flawless, in a flash. Save The Date will deliver dark, radiant color in less than 4 hours. Whether you are getting some glow for a vacation, a big date or if everyday is a special occasion – Save The Date has made the quick results you desire with in reach. Added BB crème formula hydrates, primes and prefects the skin for overall even tone and works to mask skins imperfections. Save the date for glowing, envy worthy skin – After all a perfect tan is a necessary accessory for any occasion.

Available Now! Special Intro Offer!


Spiked and Seductive

Others will be green with envy while you’re a flawless bronze perfection with Spiked & Seductive™. Head to toe, eye catchingly fabulous, is easier then ever with this silky rich matte finish bronzer. Say goodbye to shine and hello to a beautifully airbrushed appearance with Diamond Dust Skin Technology that illuminates while it perfects. They say a smile is worth a thousand, but with these dangerously lustful results,you will leave them speechless!


• Airbrush Look with rapid release DHA bronzers

• Paraben/ Gluten/ Nut/ & Oil Free

• Repairs cell damage and increases collagen production for firmer, younger looking skin

• Diamond Dust skin perfectors

• Anti-aging & skin firming benefits of Phytocelltec™, Renovage™ & Cell LD™

• SunXtend™ color extending formula

• Works during and after your tanning session to facilitate the natural tanning process

• Fragrance- Seductive Dark Orchid


• Cashmere Extracts – Bathe the skin in continuous hydration leaving it silky, soft and smooth

• Rapid Release DHA airbrush bronzers – allow for the most natural looking, quick and even bronze color

• Renovage™ – Firms, hydrates and pumps the skin

• PhyToCelltec™ – Protects the longevity of skin while combating signs of chronological aging & preserving the youthful look of skin

• SunXtend™ – Helps prevent color fading and prolongs the life of your tan

• Cell LD Technology™ - Increases the life span of cells, repairs cell damage and boosts collagen production for tighter, firmer, younger looking skin

• Body Fit™ Technology – Reduces the appearance of cellulite and restores firmness

• Diamond dust skin illuminators to perfect and hide skins imperfections

• FreshTek™ Technology – a proprietary blend of deodorizing and skin freshening ingredients

Spiked & Seductive

Playboy Contest!!

PLAYBOY CONTEST!! Post a video recording of your salon doing the BUNNY HOP!

Winning Salon receives 1 'Playboy Boost Collection Package' **Retail Value $366.00!** PLUS 1 Playboy T-shirt for each Bunny Hopper!! (deadline to submit videos via 'Heartland Tanning Supplies' Facebook is April 11, 2013)

Contest Winner will be announced next Friday April 12, sooo get Hopping!!

PB Bunny

Importance of Shower Gel

The Importance of Shower Gel and Maintaining Your Sunless Tan

~Proper cleansing post sunless spray sessions helps insure even fading and the longest lasting, most natural looking sunless results.

~Avoid using bar soaps or high pH products with harsh detergents, as they will strip and fade your tan rapidly. Pura Hydrating Shower Gel is an ideal product to maintain and prolong your sunless color

~Avoid body care products with heavy alcohol or mineral oil found in most discount stores, etc.

Pura Shower Gel, with its generous lathering formula will not only wash away all impurities, but it will also help preserve your tan. The exclusive Tahitian Blend helps soothe your skin while the Mango Extract adds in much needed moisture.

• Vitamin C & Potassium help neutralize free radicals and stimulate melanin production

• Ellagic Acid, an anti-aging antioxidant, helps protect skin against collagen loss

• The exclusive Tahitian Blend is complete with Banana Extract and Papaya Fruit Extract that promote healthy skin regeneration and help increase collagen production

• Rich Mango Extract smooths, softens and moisturizes skin for a natural glow

• Invigorating Mango Sunshine Fragrance will envelop your skin with tangy highlights and soft coconut nuances

Pura Shower Gel

Salon Cost $12.50 Retail $25.00

Pura Shower Gel

Add a little spice to your life…

Enter Mataharis's Realm of Seduction...

Take a deep breath, close your eyes and follow Matahari to a sun-drenched paradise alive with the fragrance of sensuous flowers and golden rays of sun that warm your body to a deep golden brown. Matahari's luxurious tanning temptations transform your tanning session into a sensual retreat for your mind and body. Each temptation unites exotic skin scare ingredients from around the world with today's most advanced tanning technologies

Persian Spice Bronzer

~Develop naturally dark color with Melaboost Tanning Technology

~Yarrow Extract and White Tea soothe and condition while Agave Extract clarifies skins appearance for a radiant glow

~Blend of Hemp Seed Oil and Cocoa Seed Butter instantly smoothes, softens and richly hydrates skin

~Promote and build the ultimate golden color with Step 1 Vitatan 2010

Moroccan Spice Bronzer

~Exotically Sensuous Bronzers, containing Henna Extracts, drench skin in undeniably dark color

~Turmeric and Saffron impart exotic color to leave skin with a sun-kissed glow while helping reduce the appearance of fine lines and wrinkles

~Blend of Hemp Seed Oil and Cocoa Seed Butter instantly smoothes, softens and richly hydrates skin

~Step 2 CuO2® and TRF2010 help to further advance golden color to a delectably dark state

Girlfriend Sexy, by Swedish Beauty

Introducing the breakthrough we've been waiting...Girlfriend Sexy™! 3 incredible products to give you magnetic color that's sexy, sweet and ready for the beach, the city, or girls' night out!!

The Girlfriend Sexy™ Line Includes:

~Girlfriend Sexy™ Intensifier

~Girlfriend Sexy™ Bronzer

~Girlfriend Sexy™ Moisturizer

Girlfriend Sexy™ Features Include:

Curve Appeal™ Technology: Stevia primer blend helps visibly tone, smooth and firm skin

Sweet Treats™: Blueberries & Dark Chocolate fight free radicals for more youthful-looking skin

High Heels. High Drama. It's high time, you've got high fashion color to match!

NEW Dark D Light™ from Australian Gold

Say goodbye to Dull, Dreary skin and say hello to Dark, Dramatic color. Saturate your pale and invigorate your soul wint InstaDark™ Bronzers that provide instant Deep color while Cloud Nine Complex invokes an all-over feel good experience. Solful Skincare moisturizes and protects for smooth, Decadent soft skin. Go ahead, step into Dark D Light™!

Dark D Light™ Features!

~InstaDark™ Bronzers: Special blend of natural bronzers with tan activators for immediate dark results and delayed developed color

~Vitamin Drink: Enriched with Vitamin A, E and ProVitamin D

~Cloud Nine Complex: Phyto-endorphin blend that moisturizes and restores vitality and skin radiance while providing mood enhancing properties

~Solful Skincare: Aloe, Sunflower and Hemp Seed Oil lusciously moisturize for healthy, smooth dark perfection

~Bask your skin in this Sexy Sun fragrance

Size and Suggested MSRP:

10 oz. Tube MSRP: $77.00

.5oz Sample MSRP: $11.50


Splurge & Ruby!

Are you ready for the ultimate in COLOR!? Designer Skin Color Collection features DreamWear™ Silicone Emulsion which helps provide intense hydration, while magically blurring fine lines to leave skin feeling velvety soft! Infused with real gemstones for the most sought after skin care. COLOR! Is a requirement!


Tingle! Cooling! And Gems!? OMG! Prepare yourself for a fantastical sensory experience! Feel the heat of our Ruby infused tingle, intertwined with spicy Capsaicin Fruit, the minute it hits your skin. Just when you think you can’t handle the heat…Refreshing Emerald Cooling Essence with Licorice Extract will soothe your skin, leaving behind the darkest shade of bronze imaginable! No magical slippers required!


Turning heads doesn’t come cheap! When it comes to looking your best, spare no expense. Invest in the finest bronzing skincare with this 19X bronzer suspended in our groundbreaking DreamWear™ Silicone Emulsion. Adorn your skin with an extravagant collection of crushed gems, exclusively blended into a luxurious base, for a luminous glow you can take to the bank. Your blinged-out bronze is worth every penny!

New Sunshine Marketing Hub

Learn how to better utilize your marketing money for your salon to get all you can get out of email marketing, print ads, SMS texts, Twitter & Facebook, as well as, web site builders to enhance your customer's experience! All contained in one spot!!

~Social Web Builder

~Email Marketing

~Mobile Marketing

~Social Media Manager

~Facebook Applications

G Gentlemen Collection, by Australian Gold

Rough, pale skin has finally met its match! Indulge in our unique base of coconut water for a superior, hydrated feel....

Two UV tanning products feature a blend of natural bronzers for provide immediate dark results without the commitment. CellActive® Complex is specially designed for male skin and provides extreme hydration for longer-lasting deep color. ColorGuard™ Tattoo Technology helps prevent tattoos from fading with its unique moisture blend.

Finally, try the after tanning product -- Shaving Gel Creme, which stimulates your senses with an invigorating mint finish that will have you felling refreshed. Apple Fruit Extract firms and tightens allowing the razor to glide effortlessly for a close shave.

It's time to take tanning to the next level with the Men's G Gentlemen Collection

G Gentlemen Collection Features:

~Hydrating Coconut Water Base: Concentrated amount of Coconut Fruit Juice regenerates, revitalizes and softens for healthy, dark color

~CellActive® Complex: Unique blend specifically formulated for tough male skin increases skin resilience while locking in moisture for longer-lasting hydration

~ColorGuard™ Tattoo Technology: The "Magic Herb", Tiger Grass, is a moisture-seal blend that helps prevent tattoos from fading

~Drive the ladies crazy with this Rugged fragrance

Dirft Away

Feeling marooned without great bronze color? Leave your worries at the dock with Drift Away™ Natural Bronzer. Engulf yourself in smooth moisture with our Seafoam Soft™ Blend and let Coastline Color™ Technology splash up waves of natural, bronze hues. Give your skin a freshwater feeling with oceanfront properties of Shea Butter plus Sunflower and Avocado Oils. So throw on your bikini, head to the pier and get ready to Drift Away.


~Coastline Color™ Technology - Natural bronzers blend for fast and long-lasting color combines melanin with tyrosine for darkest results

~Beach-Beauty Blend™ - Shea Butter, Sunflower Oil and Avocado Oil are blended to keep skin soft, hydrated and healthy

~Natural extracts, banana and black walnut give immediate color

~Seafoam Soft™ - Vitamins B5 and E promote healthy skin

Size and Suggested MSRP:

8.5 oz Bottle MSRP: $35.00

.5 oz Packette MSRP: $5.00

Drift Away


Dark color mission: accomplished! Natural bronzers achieve the highest ranking possible with Uniform Dark Color Blend. The Attention-Getting Technology ambushes dry skin by moisturizing and combating free radicals for silky, soft need-to-be-seen skin. Captivating skincare leads the charge for nourished, healthy radiance. Combat pale, salute dark color and pay Tribute™ all with one bottle.


~Uniform Dark Color Blend: Melanin enhancer and natural bronzers combine for instant, streak-free dark color

~Attention-Getting Technology: Grape Seed Oil and Shea Butter revitalize , soften and smooth for touchable, soft skin

~Captivating Skincare: Skin-loving Vitamins and Oils moisturize, tighten and nourish for a superior, healthy glow

8.5 oz. Tube MSRP: $35.00

05 oz Sample MSRP: $5.25


Be Iconic

Don't be memorable, Be Iconic! 2 NEW Products specially formulated to deliver long lasting results in the minimal amount of time, your signature bronze color is sure to be a standout. The most sought after tanning skincare, especially for you, by Designer.

Bold, Black and Beautiful! MUST have for you salon!! In Stock!!

Designer by Designer

Color Me Kardashian Style!

Kardashians are all the Kraze!! Known for their perpetually bronzed skin and curves, the Kardashian girls recently debuted their very own collection of tanning products — called the Kardashian Glow — available exclusively for tanning salons and spas. In stock NOW!! One of the HOTest products to hit the tanning industry for Spring 2013. MUST have for your salon!!

"My sisters and I are all about getting the perfect we thought we'd create the perfect formula(s) and share it with everyone else," says Kim Kardashian.

Make it bold, make it unique, Make It Personal!

Coming SOON from the Boutique Collection from Designer Skin... Make It Personal!!

Who wants to be the same as everyone else? Break the mold and be distinctly different! A true one-of-kind, this formula features the perfect blend of dark bronzers with a Royal Berry infusion for a superb glow that’s just for you! Make it bold, make it unique, Make It Personal!


– Powerful dual DHA bronzers help achieve immediate results that deepen over time for a longer lasting bronze

– Designer Skin® exclusive toning complex to help visibly improve firmness & texture

– Coveted Royal Berry Extracts filled with antioxidants help repair and tone skin


8.5 oz Bottle $47.00

0.5 oz Packette $6.50

Accepting pre-orders NOW! Personal

JWOWW Wedding White Bronzer

JWOWWs limited edition bottle will be available soon!! There will be a limited supply, so get your pre-orders in today!!

Here comes the bride, all dressed in white with the darkest, dazzling tan color! To celebrate JWOWW’s wedding a special lotion was formulated with high levels of Clear-DHA Bronzers for long-lasting dark color in a white base that won’t leave residue on clothes. Diamonds plus a skin-rejuvenating complex give skin a healthy, bridal-glow while photo-finish moisturizers leave skin feeling honeymoon luxurious. Say “I Do” to this Private Reserve Bronzer!

Product Highlights!

JWOWW White Wedding

~Clear DHA Bronzer

~Diamond Extract provides a nourishing, revitalizing effect perfect for any bride-to be

~White Willow Bark, White Tea, and White Birch Bark brighten your skin’s appearance and provide refreshing antioxidants

~Grape, Sunflower and Almond oils moisturize the skin and promote a healthy complexion

~Fragrance: Honeymooner’s Pearadise (Pear is JWOWW’s favorite Scent) Top Notes: Apple and Asian pear Mid Notes: Muguet and Violet Bottom Notes: Musky Vanilla

Retail Values

13.5 oz. Bottle MSRP: $95.00

.5 oz. Packette MRSP: $13.25

New and Improved Heartlink!

Heartlink offers salon owners the ability to easily and securely view their Heartland account information with their virtual account manager. And much more!!

>Place orders quickly with 24/7 access to the online product catalog: salon pricing, product images & product descriptions

>View account information - save carts, review recent orders, track orders etc.

>Set up multiple buying permission levels for your account (employees, managers, owners)

>View previous statements and make payments

>View or download Heartland’s monthly calendar and monthly promotions

To log-in or set up your Heartlink account visit.

Be Hip and Protect the Lips!

Be Hip and Protect the Lips!

~Protect! Use SPF lip balm when tanning so your lips stay protected against the UV rays. Tanning clientele should always protect their lips as lips do not have melanocytes and have no ability to produce protective melanin. Remember, using a lip balm is also essential during sunless spraying to form a barrier on the lips.

~Moisturize! Your lips need a shield to stay in shape. Being exposed to UV light whether indoors or outdoors as well as extreme weather factors can naturally de-moisturizes the lips. A balm provides a buffer between your delicate skin and the harsh environment, so never let your lips go nude.

~Prevent! Seal in moisture and get extra hydration with beneficial oils found in lip balms. That barrier will help seal deep cracks and splits and prevent infection and irritation.

~Look! Top lip balm ingredients to keep lips well conditioned & nourished: petrolatum, castor seed oil, shea butter, sunflower seed oil, or squalane.

No one strives for a beautiful golden tan with dry chapped non-supple lips!

Snooki Talks about her tanning lotion line!

Snooki Talks about her tanning lotion line!

Q: Tell me about your inspiration for your new tanning lotion line?

Snooki: Well, obviously I love tanning and I like to have that nice, sexy bronze glow. I'm very excited about my tanning line. And also, if you look at the bottle, it's just me. It's leopard print and you have my favorite colors- pink, gold, black- and I kind of wanted a little bling, bling around (referencing the faux diamond studs around the neck of the bottle). So it's just like a perfect guidette bottle. So you have the tanning lotion, a moisturizer, and then a maximizer. I always use the maximizer because it tingles, and I like to be really, really dark.

Q: What's the scent smell like?

Snooki: You can smell it! I wanted it to smell like a perfume. I didn't want it to smell like regular tanning lotion. I wanted it to be different.

~Above Interview By Jennifer Buonantony - from Press Pass LA~

Designer Skin Cosmetics

Have you heard? Designer Skin has incredible cosmetics to compliment your customers tan and increase your retail revenue! Face it, all that glitters IS gold - so what better way to showcase that fabulous golden tan than a pop of alluring color! Introducing 6 incredible cosmetic displays featuring seductive eye, lip, and nail products.

First drench your lips in mesmerizing color, while Vitamin E nourishes and conditions for pout perfection! Formulated to be high-shine, long wearing and non-sticky, the unique click pen is purse-friendly and allows for precise application! The 50 piece lip displays contain 5 glistening shades.

Next, the eye color displays feature pigment-rich eye shadows for versatile, bold high-impact color. Each shade has its own unique finish from matte to subtle shimmer, allowing you to create multiple looks with just one pallet. Each pallet contains 4 shades, applicator and mirror. The 20 pieces displays include 10 warm pallets and 10 cool pallets.

Finally, complete your look with long-wear, no-chip nail polish formulas. Nail polishes are formulated with a built-in top coat for ultimate shine and fast application ensuring flawless results---that last! The 60 Piece nail polish displays include 6 dazzling shades.

This year, cast yourself in color with Designer Skin cosmetics. There are Spring and Winter displays for each cosmetic product line, ensuring the perfect color year around for your customers.

DS Cosmetics

Kardashian Glow™

Get your tan on with The Kardashians! Reality-star stunners Kim, Kourtney and Khloe have come together to market their own collection of tanning products — called the Kardashian Glow — available exclusively for tanning salons and spas.

The line consists of 3 premiere tanning products, Kardashian Dark Bronzer, Intensifier and Natural Bronzer. These products feature a luxe silicone infused base to nourish and hydrate skin, leaving it velvety soft. Finally, extend your tan with the Kardashian tan extender featuring rich flower oils and Vitamin C to neutralize free-radicals that impact skin on a daily basis, while helping to minimize the appearance of hyper-pigmentation and wrinkles.

Whether you’re stepping out on a red carpet, hitting the town or relieving stress with a little retail therapy—You never know where the paparazzi may strike. With their premiere line of tanning products you will be photo ready wherever you go! Achieve bronze color perfection with a kiss of Kardashian!


Turn your salon into a chic boutique!

Heartland Tanning’s California Clothing line is a unique boutique filled with hand-selected apparel, swimwear, accessories, and gifts. Because we are a boutique, we carry limited quantities and our items are not carried in mass retail outlets, so what you find will be unique to your store! Your clients won’t bump into someone at a party wearing their same outfit!! Or at the beach with their bikini…~ Our fun, fresh styles will fit your diverse clientele. The best part is that our prices make it easy to say, "YES"! If you need help, no worries–our boutique associates are ready to help you in any way you need.

Don’t be left behind… Request a 2013 catalog today! 2013 spring and summer items are already in STOCK! Discounted fall styles online at Heartlink.

Swimwear 2013

Heartland Tanning Midwest Expo: Sneak Peak on TOPICS!!!

Sneak Peak for the upcoming expo…. phenomenal industry speakers & topics!

~Hexapeptides?... Lipids?... Humectants?... OH MY!!!! No it’s not an invasion -- These little friends can actually help close the sale! How some of the integral parts of today’s scientifically advanced lotions actually work and benefit our skin.

~Sunless makes sense, or shall we say BIG DOLLARS – Breaking down the Eye Opening Numbers.

~T. E. A. M. GO TEAM!!!! Filling the 4 VITAL roles in your salon to CAPTURE THE MOST OF THE SEASON. We might have the right people on board but do we have them in the right positions.

~I object to your OBJECTIONS…..How to ask the right questions to help build the sale.

~HOW Women Shop & HOW Salons Need to Sell

~Negative Schnegative – Live in the MOMENT!! Embracing some good NEW Fashioned Positivity

~How to set the STAGE for an IMPACTFUL Sales Promotion

~NEWSFLASH!!!! The New Science is on OUR side: Now Where Are We Headed?

~OK...We know where we’ve been NOW where are we going??? Two Words/Two Syllables each……..SUNLESS SUCCESS, Today and for the Future

~We sell it all day long…But do we know WHY we sell it?? For the Fresh New Faces - Let’s freshen up with some Lotion Basics 101

~Ten Tips to selling Eye-wear – Education and Presentation is Key! Good News, A small sale is an easy sale!

~It’s a WHOLE NEW WORLD! Make the Path instead of getting lost in the woods….Tips, Tactics and Strategies to achieve success in internet marketing!

You don't want to miss this!! Register now!!

Heartland Tanning’s 2013 Catalog is at Press!!!

The much anticipated 2013 Catalog is at press and will arrive to YOU as early as Dec 1!!

Heartland Tanning's 2013 catalog features 160 color pages of the best tanning products for your salon or spa.

Heartland offers the NEW Pura Sunless spray tanning booth, UV tanning equipment, 2013 NEW top name tanning lotion brands, NEW California Clothing apparel/swimwear line and salon supplies.

If you are not on our mailing list - please call 800-554-8268 to request your copy!

Catalog Cover

Heartland’s 2012 Year End Holiday Schedule


Closed ~ Thursday, Nov. 22, 2012

Closed ~ Friday, Nov. 23, 2012

Christmas/New Years

Closed ~ Monday Dec. 24, 2012

Closed ~ Tuesday Dec. 25, 2012

Closing early, 1pm Monday Dec. 31st

Closed ~ Tuesday, Jan. 1, 2013

We wish you a wonderful Holiday Season and look forward to a great 2013!

Snooki Goes Tanning!

Now, the wait is finally over. Snooki has her bronze mettle back! "Omg," Tweets the pint-sized Jersey Shore star, 24, who gave birth to son Lorenzo on Aug. 26, "just went tanning since like a year ago." She also gives a hashtag shout-out to her own line of tanning lotion. It's a well-earned treat for the reality star who now appears in the MTV spin-off Snooki & JWOWW – she endured more than 24 hours of labor.

Article compliments of People Magazine,,20628234,00.html#disqus_thread


Snooker Bronzer Bag Deal Available NOW!

Designer Skin Charmed

Story: Not only are you sexy, bronze and fabulous, but you have a heart too! Every Designer devotee knows we ♥ our furry friends and we want to make sure every pet gets to live the charmed life! That is why Designer Skin is donating a portion of the proceeds from each bottle of Charmed sold to local Humane Societies! So smile while you pamper your skin with this bronzer-rich & nutrient packed skin emulsion, knowing that you helped make a difference in the life of an animal. Beautiful inside and out!

Heartland Tanning Announces Kansas City Expo Dates!



Heartland 2013 EXPO ~ Celebrating 30 Years of business!! ~

January 18 - 19, 2013

Kansas City Down Town Marriott

200 West 12th Street Kansas City, MO 64105

(816) 421-6800

► Sales and marketing techniques you can implement immediately

► Event ONLY discounts on equipment, lamps, clothing and lotions

► Learn about the newest industry products and trends

► Chance to win thousands of dollars in prizes and giveaways!

► Complimentary Howl At The Moon 'private' After Party – Power & Light District

Stay Tuned - Event Details Coming Soon!!

California Tan Restored Red Light Therapy Products

The Restored Collection NEW from California Tan

Restored™ is a 3 Step collection of Red Light Therapy products and can be tailored to the daily skincare needs of anyone looking to improve their skin’s appearance and protect it from future damage. Restored™ is the only light therapy treatment system that contains Pu[red]™ Technology, a technology made of an award winning, patent-pending, ingredient designed to protect the skin from damaging high energy blue/violet visible light.

CT Restored 3-Step Kit (shown below) includes 1 each of the following: 6 oz. Prep Spray, 1 oz. Target Serum and 4 oz. Post Cream.

Product Features:

~Contains Pu[red]™ Technology, a patent-pending ingredient that helps protect the skin from blue-violet spectrum rays, allowing the purest red light to reach your skin for faster results.

~CT-Protect™ helps preserve skin's youthful appearance with nutrients that work to rebuild skin cells.

~Infused with Vitamin C to assist in brightening the skin for a natural glow.

Products also available individually.

CT Restore

Mid Summer Launch Product Training


Please join New Sunshine for a product training on some New Summer Items including Red Light Therapy and a couple of Perfect Back to School products!

Title: Heartland Customers Mid Summer Launch Product Training

Date: Thursday, August 2, 2012

Time: 11:00 AM - 12:00 PM EDT

Space is limited.

Reserve your Webinar seat now at:

The Best Time to Send Emails, Tweets and Text Ads

Figure out the optimal days and times to reach your target audience with social media updates, email blasts and texts with advice from the article “The Best Time to Send Emails, Tweets and Text Ads” from One recent finding is that a growing number of Americans are working after they leave the office, providing additional opportunities for digital marketers to reach them. Here’s some other information to consider when scheduling your branded messages:

Social Media

A recent study found that Facebook usage peeks at 3 p.m. EST on weekdays, with Wednesday being the busiest day of all. Fans are least active on Sunday, so hold off until Monday for important updates if you can. Interestingly, brand engagement on Twitter actually increases on the weekend, so tweet away on Saturday and Sunday!


Traditionally, many experts have advised marketers to set email blasts during the night or early in the morning, so messages are waiting for customers when they check their inboxes early in the day. But increased smartphone usage has led to email peaks at irregular times. Because of this instability, it’s important to consider your audience and the nature of your message and adjust accordingly.


Ad interaction rates on mobile ad networks peak around midday, so lunchtime is a safe bet for delivering mobile ads and text blasts. To develop a more personalized structure, start by studying website analytics and translating visitation trends into your mobile campaign. Your mobile ad network is also a good resource for vital data that should impact your mobile schedule.

Kim Kardashians Midnight Spray Tan

Kim Kardashian may have pulled out all of the stops for her glamorous Golden Globe Awards after-party ensemble on Sunday night, but she still has her priorities!

The entrepreneurial fashionista and reality TV star snuck out of the InStyle/Warner Bros. soiree just after midnight, reportedly to get her spray tan fix for an upcoming Redbook photo shoot.

However, at the Golden Globes, K.K. already looked plenty bronze in her strapless black Nina Ricci gown (stunning!), Lorraine Schwartz jewels and Christian Louboutin heels.

But, she showed no shame for achieving the maximum faux glow, Tweeting, “I left the Golden Globes party and came home to a midnight spray tan! LOL…Thanks Jimmy CoCo for the late nite tan!”

Kim Kardashian

JUST ARRIVED!  New Dresses Just in Time for Summer!

Sizing Guide B. Descriptions listed below match dress image shown left to right.

NELLIE DRESS Effortless Chic… dress it up or down! Fluid chiffon fabric features ruffle details at neckline and hem, strapless elastic neckline and cinched waist creates a blouson silhouette. Polyester. S 402024 M 402025 L 402026 XL 402027

ELIZABETH DRESS Stand out with this beachy & bright sundress! This dress features a funky splash design, subtle V-neckline, smocked bodice, adjustable straps and side pockets. 100% Cotton S 402016 M 402017 L 402018 XL 402019

FLORENCE DRESS Fun, flirty & ultra-feminine. This flowing yellow chiffon fabric features a center ruffle detail, smocked bodice and adjustable straps. Polyester. S 402020 M 402021 L 402022 XL 402023

ASHLEY TOP/DRESS This breezy beach cover is the perfect complement to your bikini! The semi-sheer white cover up dress features a scoop neckline, side pockets and lace detail. Rayon. S 402012 M 402013 L 402014 XL 402015


Happy Fathers Day!

Father's Day 2012 is on Sunday, the 17th of June

Father Comic

Pura Sunless Purely Better

Designed for today’s salons and spa’s, Pura offers simplistic movements with the choice of four solutions for the complete and comfortable 4 minute sunless tan. Unique to the Pura; introducing the Patent Pending Trinity Mist spray system. Trinity Mist gives full body coverage that is followed by the Comfort Dry Pass of warm air. The combination gives the user a flawless full body UV free tan. And, to make the business owner rest easy, PuraCloud connectivity allows for remote monitoring of your Pura for technical assistance-expertise when you need it!

For more information:

.(JavaScript must be enabled to view this email address)


Infrared Body Wrap Difference

Interview with iTan Solariam Salon Owner, Micha Mikailian

Social Media Marketing

Scott Gerber, founder of the Young Entrepreneur Council, tells a small business owner how to make the most of her social media experience. Increase visibility, foot traffic & sales with these helpful tips!

Tan For Troops

Be proud to be tan while helping the USA troops! Every bottle of Salute™ supports our US Armed Forces!

Salute to your military style with Devoted Creations Salute™! Deploy to your darling side with this dark tanning enhancer & silicone maximizer... working together to deliver dark results while firming and tightening the skin.


Heartland Tanning honors all those who have served and continue to serve our county. In observance of Memorial day Heartland Tanning will be closed, Monday May 28, 2012.

"But the freedom that they fought for, and the country grand they wrought for, Is their monument to-day, and for aye." ~Thomas Dunn English~

Just Arrived - NEW JWOWW Gift Set!

Reality TV Star JWOWW Introduces Her First Signature Fragrance

“The perfume is a blend of my two favorite scents…fruity pear and musky sandalwood,” JWOWW says. As a gift with purchase, the Long Island native also created a scented shimmering body lotion, which she personally slathers on every day. “I love a moisturizer that shows off my tan and makes my skin glow all-over,” she says.

MSRP $29.99 – Gift Set, 1.7 oz bottle plus a complementary 3 oz. bottle of JWOWW by Jenni Farley Shimmering Moisturizer®


Matchy Match!

Fresh off the runways of spring 2012 comes a beauty trend that was for years considered a fashion no-no! Top designers and trendsetting celebrities are now coordinating their nail and lip colors. Fashion loves to repeat itself, and true to form, women matching their manicures to a favorite lip shade can be traced back to the 1950’s.

model image

To modernize this trend makeup artists pair colors that are bold and vibrant to deliver a look that is hard to resist! There are several pairings from the Designer Skin Spring Cosmetics Collection.

Prim & Proper Nail Polish and Perfectly Perfect Lip Gloss shown below. To view all the color pallet combos, simply log-in to Heartlink or call your sales representative today!

DS Cosmetics

Fiesta Sun Freshly Picked NEW Arrivals!

Introducing the NEW Fruity Scentsations Collection... Indulge yourself in these mouthwatering array of succulent formulas bursting with color and flavor. Rich, ultra dark tanning lotions combined with skin replenishing complexes designed to give you a gorgeous, golden tan for a beautiful scentsational look! Ingredients include: Coconut oil, Shea Butter, Monoi de Tahiti oil along with the replenishing action of natural Aloe Vera. Try all the varieties and discover your favorite.

Peach Paradise

~PARADISE - A state of delight. A place of beauty or loveliness.

Coconut Dream

~DREAM - A series of images, ideas, emotions and sensations occurring involuntarily in the mind.

Blackberry Blast

~BLAST - A highly exciting or pleasurable experience or event, such as a big party.

Citrus Splash

~SPLASH - To display or publicize very noticeably. A grand entrance.

Raspberry Rush

~RUSH - An intensely pleasurable sensation. A time of attention, usually one in which extensive social activity occurs.


Infuzion Liquid Masque

Imagine a pre-shaped, refreshing facial masque that reveals beautiful skin!

Infuzion liquid masque is a modern facial masque based on ancient traditions. Made by extracting key ingredients through a purification and infusion process, the time released, transparent micro-gel formulation is packed with valuable minerals, essential vitamins and natural extracts for immediate, satisfying results!

Can be worn during UV Tanning

Clear-gel, soothing, pre-shaped masque

Cooling and calming

Collagen Stimulation

Immediate Hydration

All Skin Types

liquid masque

Quote of the Week: UV’s Disputed Melanoma Link

UV’s Disputed Melanoma Link

“Less than three-tenths of 1 percent who tanned frequently developed melanoma while less than two-tenths of 1 percent who didn’t tan developed melanoma.” — from the article, “Tanning Beds: What Do The Numbers Really Mean” by Dr. Ivan Oransky, editor of Reuters Health. Oransky pointed out that the data dermatologists say is evidence that tanning increases melanoma risk doesn’t really show much of an increase — one more case per thousand subjects.

That’s not all. What Oransky didn’t know is that if you take sunbed users who use home tanning equipment or who have skin type I — who sometimes tan in home units or in other parts of the world — out of the data set there isn’t any difference in risk.

Oransky’s article attempts to teach health reporters that there’s a big difference between relative risk and absolute risk when discussing data, and that medical lobbyists sometimes use relative risk to make something seem riskier than it really is. In this case, dermatology lobbyists have attempted to allege that tanning at an early age increases melanoma risk by 75 percent.

“If reporters leave things at ‘a 75 percent increase,’ you’re not giving your readers the most important information they need to judge for themselves,” he explained. “So when you read a study that says something doubles the risk of some terrible disease, ask: Doubles from what to what?’”

To read his story visit

California Clothing Mid Season Launch!

Just in time for Summer! These new apparel items aren't shown in the catalog and won't be available long.... but they are... IN STOCK NOW!

Stevie Capris Romper Dress it up or down! This loose and comfy black cotton gauze strapless capri romper has a flattering smocked waist and elastic at the hem.

Jami Ruffle Halter Casual and sweet, this solid black halter features a tuxedo style ruffle down the front. Comfortable and loose body fit.

New Items

Pauly D’s Swagg has Arrived!

Pauly D's Mid Season Launch Swagg has Arrived!


Intoxicatingly Sexy. Bathe your skin in the silkiest, softest tanning créme, and give your body the attention its been craving. Enriched with a luxurious toning, tightening and Tattoo Fade Protecting formula, Pauly D's Sexy Swagg will be your guiltiest pleasure. This provocatively dark bronzer, and intoxicating fragrance will be sure to keep all of your senses heightened.

Fragrance: Exotic Kiss

Product Actions: Tan Enhancer, DHA Bronzer

pauly d image

NEW Black Dahlia

Uncover the mystery of Black Dahlia™ and discover tanning luxury so rare, its magic can only be shared with a select few. Inspired by the miraculous Queen of the Night flower that only blooms one night per year, Black Dahlia blooms unprecedented dark color results. Laced with the sensual fragrance of the Queen of the Night flower, breathe deeply, as this coveted aphrodisiac helps provide a sexy boost of confidence.

Playboy Boost Pink Moisturizer

Be Careful With The Power of The Pink… Once You Get Started, There Will Be No Stopping You! This breakthrough daily body lotion gives you a radiant, even-toned, summer skin all year long just by moisturizing. Unlike other moisturizers, Boost Pink combines a soft gradual tanner to help even out skin tone and texture while maintaining the life of your tan. Nourishing Shea Butter, Vitamin A and Vitamin E formulas combine to give you the ultimate overall body glow.

HD Millionaire

Seeing IS Believing

Why just TELL you when we can SHOW you how to achieve gorgeous end results! Check out the latest and greatest videos exclusively from California Tan.

HD Millionaire

Moisturizing formula infused with DHA and Antioxidants to gradually build a stunning golden glow while making your skin shine in any light

CT-Protect™ shields skins youthful appearance with nutrients to prevent damage

Possess flawless bronze color with High Definition Tanning™ Technology

Achieve even, peak bronze performance standards with streak-free Melapixel™ perfect color technology

Pauly D Interview

Jersey Shores DJ Pauly D interviews with Jay Leno on NBC's The Tonight Show on, January 10, 2012, and provides a live demonstration of "Pauly D Bronzing Spray", an exclusive Devoted Creations product!

Slim Down for Summer!

Simply Slender Lemonade Diet is the modern day Master Cleanse premixed concentrate. After several years of research and development Simply Slender has synergistically blended the proper amounts of the traditional recipe with modern ingredients that enhance the benefits of this diet and cleansing program and help provide the vitamins and antioxidants you need to safely and effectively cleanse and lose the unwanted pounds.

Red Velvet Cup Cakes Recipe

Happy Valentines Day!

Whip up a batch of Red Velvet Cup Cakes for all the sweethearts in your life....

Makes 30 (1 cupcake) servings.

Prep Time: 20 minutes

Cook Time: 20 minutes


  • 2 1/2 cups flour
  • 1/2 cup unsweetened cocoa powder
  • 1 teaspoon baking soda
  • 1/2 teaspoon salt
  • 1 cup (2 sticks) butter, softened
  • 2 cups sugar
  • 4 eggs
  • 1 cup sour cream
  • 1/2 cup milk
  • 1 bottle (1 ounce) red food color
  • 2 teaspoons pure vanilla extract
  • Vanilla Cream Cheese Frosting (recipe follows)

Vanilla Cream Cheese Frosting: Beat 1 package (8 ounces) cream cheese, softened, 1/4 cup (1/2 stick) butter, softened, 2 tablespoons sour cream and 2 teaspoons pure vanilla extract in large bowl until light and fluffy. Gradually beat in 1 box (16 ounces) confectioners' sugar until smooth.

  1. Preheat oven to 350°F. Mix flour, cocoa powder, baking soda and salt in medium bowl. Set aside.
  2. Beat butter and sugar in large bowl with electric mixer on medium speed 5 minutes or until light and fluffy. Beat in eggs, one at a time. Mix in sour cream, milk, food color and vanilla. Gradually beat in flour mixture on low speed until just blended. Do not overbeat. Spoon batter into 30 paper-lined muffin cups, filling each cup 2/3 full.
  3. Bake 20 minutes or until toothpick inserted into cupcake comes out clean. Cool in pans on wire rack 5 minutes. Remove from pans; cool completely. Frost with Vanilla Cream Cheese Frosting.

A positive look at 2012

One of the keys to a longer, healthier life just might be in your smile. In a recent study of more than 6, 000 adults, scientists found that those with ‘sunny’ dispositions had a significantly reduced risk of stroke.

Stroke is a leading cause of death in the United States; heart disease is the No. 1 killer. The glass half-full approach doesn’t help only your heart; research also suggests it may boost your mood, immune system and longevity. Some findings suggest positive thinking can have a direct influence on how well your body works.

Here are 4 strategies to help brighten your outlook and potentially boost your health in 2012:

  • Shift One Perspective at a Time ~ Pick a part of your life that you tend to cast an unfavorable light – your daily commute, for example. Focus on fixing your thinking there first. Instead of getting frustrated in traffic, think of it as an uninterrupted alone time to listen to music or plan something fun for the weekend.
  • Let Yourself Laugh ~ It helps you relax and reduces stress. Rent a funny movie or read a joke. Learn from children – they know how to play and laugh.
  • Surround Yourself with Happy People ~ It will rub off on you – plus, those are the friends you can depend on when your feeling down.
  • Negative Thoughts, Positive Talk ~ Don’t say anything to yourself that you wouldn’t say to someone else. When a negative thought enters your mind evaluate it rationally and give it a positive spin.
Inspired by ‘The Doctors,’ award winning daytime TV show

Christmas Countdown!!

Have you finished trimming your tree? Or stuffing the stockings? Here are a few last minute gifts Santa can carry to your customers!

New Sunshine Limited Edition Kits
  • JWOWW Skincare Intro Kit
  • HD Mann Holiday Kit
  • Luminary Holiday Gift Box
  • Heartland Exclusive Products
  • Nippies
  • Nyce Legs
  • Salon Solatte Sunless
  • California Clothing, Swimwear & Accessories
  • Creative Bio Science Health Products
  • Talc Spray
  • Candle Warmer & Chips
  • AND More!!
  • Heartland Holiday Hours
  • Dec 23 - Closing at 3pm
  • Dec 26 - Closed
  • Dec 30 - Closing at 1pm

    SNOOKI COLLECTION™ By Nicole Polizzi

    It's all about attitude and style when you use Snooki by Nicole Polizzi premium tanning lotion products. For those who want to channel their inner Guido or Guidette, this advanced formula boosts up the tanning process for dramatically dark results! Enriched with vitamins and skin conditioning extracts your skin will feel amazingly soft, smooth, and ready to party!

    Check out the behind the scenes Supre Tan video including the newest 2012 products including the new Snooki collection & so much more!

    Amino Genesis Cocoon Featured On The Doctors TV Show

    Are you looking for a solution to your winter dry skin?

    Dry, flaky, itchy legs, hands, arms and feet can be a thing of the past! The product that started it all! AminoGenesis Cocoon Total Body Emollient is the original version of our powerful amino acid formula. Using newly pioneered techniques invented by the AminoGenesis science team, 17 plant-derived amino acids have been painstakingly purified then blended in a process known as low energy emulsion technology. For the first time ever this enabled life giving free form amino acids to be assembled into a stable cohesive, non-greasy formula that would remain stable and not break down or separate over time.

    G’day, Mate! The 2012 Australian Gold Classic Sydney Collection has arrived!

    Want to look like you just walked off the beaches down under? Our koala bear, Sydney, has just the thing for you! The Classic Sydney collection has 4 unique products infused with organic and natural ingredients -- free of parabens and silicone for a unique feel and sensation!

    Each classic Sydney product is paired with a combination of vitamins and oils to quench skins thirst while providing the perfect canvas for decadent color without irritation. All this goodness wrapped in a bottle made from already used material, not only will your skin thank you, but so will Mother Nature!

    Whether you want to spice up your life with a stimulating tingle OR deepen your tan with a natural, organic tanning intensifier, the Classic Sydney products are sure to get you a dark Aussie tan color! So, follow in the way of Sydney and go green! Stay dark, stay natural, stay classic!

    Classic Sydney

    Lights Camera ACTION!!!

    Heartland Tanning’s marketing and purchasing team just returned from an exciting and productive 2-day photo shoot for the 2012 California Clothing Line by Heartland! The 2012 fashion line has items for every season and customer featuring: versatile sweaters, summery dresses, chic tops, sexy bikinis, stylish sunglasses, glam jewelry, adorable wedges and so much more! Accessorize your customers and dress up your profits this season.

    To see the complete 2012 clothing, swimwear and accessories line in person….stop by Heartland’s booth #323 at the 2011 Smart Tan Downtown Conference in Nashville.

    Sneak Preview Images Below!!!!

    swimwear top2

    JWOWW Introduces NEW Skincare Kit!

    The famous party girl reveals her three must-have products for a glowing complexion.

    Australian Gold and Jenni “JWOWW” Farley are thrilled to announce the newest JWOWW product - Daily Beauty Maintenance Complete Facial Regime® kit—a trio of complexion-perfectors. “I’m all about a sexy, natural glow,” JWOWW says. “These products keep my skin looking healthy, no matter how hard I’ve been partying.”

    Her involvement with the team was 100% hands on—from the formulations to the packaging to the logo, which the former graphic design student created herself. “These products are me,” she says. “This is completely my lifestyle.”

    Each product works together to cleanse skin, reduce under-eye puffiness, and hydrate skin while prolonging your self-tanner application. The Daily Beauty Maintenance Complete Facial Regime® includes three products, JWOWW approved products: Facial Cleanser with Daily Exfoliants® (3 fl. oz.), Eye Therapy Cream Moisturizer® (0.5 fl. oz.), and Color Enhancing Moisturizer® (1.5 fl. oz.).


    Suggested MSRP - $49.99

    Product details below:

    JWOWW Clean Slate™ Facial Cleanser with Daily Exfoliants Key Properties:
      Gently yet effectively removes every trace of makeup
    • Contains orange peel powder, a natural citrus-based exfoliant, to help comfortably slough away dead skin cells
    • Menthyl lactacte calms redness and soothes skin while shrinking pores and minimizing sebum production
    • Grapefruit, green tea, and lemon extracts serve as powerful antioxidants that reverse sun damage and rejuvenate skin
    • Moisturizing agent glycerine leaves skin feeling soft, supple, and hydrated
    • Ideal for all skin types

    JWOWW New Day™ Eye Therapy Cream Moisturizer® Key Properties:
    • Formulated with antioxidant caffeine, a proven skin tightener, to help reduce under-eye puffiness and prevent wrinkle formation
    • Contains cooling menthyl lactate extracts to refresh tired eyes and calm irritated areas
    • RejuvenOX improves circulation and boosts oxygen, making dark circles less visible over time
    • Optical blurring agents fill in fine lines and conceal dark shadows to create the immediate illusion of youthful skin
    • Açai, grapefruit, and lemon extracts add a potent dose of antioxidant power
    • Tiny brightening particles illuminate circles caused by genetics—or late nights
    • Instantly gives women with all skin tones a fresh-faced look

    JWOWW Our Little Secret Color Enhancing Moisturizer® Key Properties:
    • Laced with naturally moisturizing ingredients such as glycerine and cocoa butter for superior, 24-hour hydration
    • Melanin booster with vitamins and minerals prolong color for a lasting tan
    • Matte Finish Primer Technology uses cornstarch and brightening agents to improve the appearance of blemishes, dark spots, and other imperfections
    • Grapefruit and lemon extracts strip away toxins while promoting a more healthy, even, radiant skin tone

    Fall in love with Designer’s Skin

    Fall in love with Designer’s Skin’s newest collection, Love by DS. Tempt your tanning desires with these five new products featuring, colorful hues, incredible scents and perfect packaging… What’s not to love? All products are 8oz with an MSRP or $22 - $32. Details below… bottles

    Purple Reign™

    Story: Bronze color fit for a princess! A royal blend of DHA bronzers and dark tanning accelerators with a touch of silicone will have them bowing down in your presence. Only the best for your highness! Product Type
    • DHA Bronzer
    • Fragrance: Warm & Cozy
    • Dark tanning potion of DHA, Erythrulose, and Tyrosine for the deepest bronze
    • Magical skin smoothing blend of Aloe and Carrot Oil
    • Blend of Creamy Vanilla and Amber will leave you smelling like royalty

    Sweet Romeo™

    Story: “Wherefore art thou…?” Your wait for enchanting dark color is over! Black Walnut and Kukui extracts combine with Henna and a touch of silicone for natural bronze perfection. No need to be in distress! Product Type
    • Natural Bronzer
    • Base is similar to Get Down Brown™
    • Fragrance: Unisex Caribbean Mist Fragrance
    • Blend of bronzers, accelerators, and intensifiers ensure a streak-free tan
    • Nourishing blend of Aloe and Carrot Oil

    Royal Flush™

    Story: Get ready to be the belle of the ball! This regal combination of natural bronzers and mild sizzle with a touch of silicone will give you an instant flush of dark color. You’re the fairest of them all! Product Type
    • Tingle Bronzer
    • Fragrance: Glam Berry
    • Sizzling formula promotes dark color
    • Natural bronzing blend of Black Walnut, Tyrosine and Henna
    • Synergistic blend of ingredients to neutralize ATO

    At First Sight™

    Story: Do you believe in love at first sight? With this intriguing blend of color intensifying amino acids, aloe and a touch of silicone, you will! Who needs cupid anyway? Product Type
    • Fragrance Free Intensifier
    • Fragrance: Fragrance Free
    • Unique blend of amino acid, algae, and minerals to condition and intensify dark color
    • Nourishing Vitamin C
    • Fragrance-free and Paraben-free

    Love Notes™

    Story: Words will escape you! Once you experience this color accelerating blend of conditioning minerals with hydrating aloe and a touch of silicone, you will fall in love. Golden color sealed with a kiss! Product Type
    • Intensifier
    • Fragrance: Freshly Picked Daisy
    • Special blend of minerals from the sea to hydrate and intensify dark color
    • Extra dose of Aloe for the ultimate feeling of moisturization
    • Clean fragrance of freshly picked daisy

    Adding sunless to your mix…

    Is your salon missing out on business that could be yours? In todays competitive market its important to stay updated on all industry trends. But you should know, sunless has long faded as a fad… this craze is here to stay AND can be the perfect addition to your salon and pocket.

    Sunless tanning has rapidly become recognized as one the biggest cosmetic treatments to hit the market in the last decade! Turn your tanning salon or spa into a total sun care and skincare specialist with a minimal investment, low overhead and high profits. Plus you can get started immediately!

    Minimal Investment. Heartland offers the most popular professional sunless tanning products and equipment for your salon. An inexpensive mobile unit will get you started in the sunless business quickly for a small investment. Plus, once you decide to upgrade equipment, you will have a second back up unit available. Mobile units are lightweight and great to use for onsite appointments!

    High Profit. Generate additional monthly revenue by charging $25 per sunless session (yes just 15 minutes of your time!). You may consider offering discounted rates for multiple sunless session purchased, UV tanning & sunless combo packages or even monthly memberships for unlimited sessions. Promote onsite airbrush tanning for special events (weddings, parties etc.) generating even more profits.

    Get Started. Unlike cosmetology there are no required hours or certification by law to begin offering sunless tanning. You can begin sunless tanning immediately after training. Heartland recommends taking Norvell’s Basic Sunless Certification course to gain knowledge on the equipment, solution and DHA sunless tanning process. Norvell’s basic and master certification will be offered at all 3 of Heartland’s expos. Visit the events page for more dates and details. Don’t want to wait? Don’t worry; you can take Norvell’s Basic Sunless Certification course online. But remember, the best training is… practice!!!

    Many salon owners have been enjoying the increased revenue that it brings. What are you waiting for? Call today to incorporate sunless tanning into your business.


    Welcome to Heartland Tan’s brand new website and first official blog entry! By now, you have noticed the dramatically redesigned website! Our new website is completely customer focused, featuring fast, easy navigation ensuring a user-friendly visitor experience while providing user-friendly functionalities. Everything you need is at your fingertips….
    • Rich content provided by Heartland’s educated staff and industry veterans
    • Direct access to products and services offered at Heartland
    • Streamlined searching and more intuitive navigation with Google search
    • Convenient Login to Hearlink, Heartland’s online ordering system
    • Industry Targeted Content
    • Heartland’s first blog and forum
    • And more!!
    One new addition to the website and Heartland is this blog and forum, where you can submit questions and comments about industry trends and topics. We hope find this blog fun yet informative. We will be posting weekly updates. Please email .(JavaScript must be enabled to view this email address) with any questions or comments. See you soon!

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    Amy Hussey said: Sep 26, 2011

    cant wait to see the swim suits come out need them in the store!!!

    Kathy said: Sep 19, 2012

    I recently won a raffle which included JWOWW skin care products and tanning lotion.  I absolutely love love love it.

    Jean said: Mar 6, 2013

    I would like to get the new white wedding tanning lotion. All of the JWOWW tanning lotion are good. I have all of them.

    Melissa Latimer said: Mar 14, 2013

    *Everyone* Needs this lotion in their Salon, on your Body!!!
    Simply Fabulous!!!

    Owner of Soleil Tan.. Cartersville, GA

    Katherine said: Mar 15, 2013

    I was just wondering how dark do you have to be before trying her lotions ?

    Becca said: Apr 7, 2013

    I’ve used all of her lotions and they give great results quickly. They also all have really good skin care so my tan lasts. I love the after tan smell I get from them everyone always asks me what perfume I am wearing.

    Mami said: Jul 20, 2013

    I love your tidbits! You are ardaoble I love the vulnerability you display on your blog. I’m working on mine, but haven’t had many interesting thins to say! I loved your 100 things post and think if we lived in the same place we would be great friends ;o) but more importantly, what kind of sunless tanner are you using? My sister’s wedding is on December 30th   I’m the MOH in a black dress and could seriously use some color!

    NIKKI said: Sep 14, 2013

    Was wondering what you mean by Cooling Essences? Is it a cooling lotion? We have customers dying to know smile

    Michel said: Dec 9, 2013

    Hey, thanks for the article. I used the information in this article at my blog. You can have a look at it here:

    Thanks again.

    Shirles said: Mar 18, 2014


    Tiffany Watson said: Mar 18, 2014


    Debbie Young said: Mar 18, 2014

    My first time to comment on a blog.  We do not have the skin type chart and this is the first time I was aware it was available.  I think this will be great!

    Ultimate Tan said: Mar 18, 2014

    What a great system to help determine your exact skin type! Love it!!

    Edee Hoffmeister said: Mar 18, 2014

    We have been using this for a couple years now and absolutely love it! We no longer have clients arguing how many minutes they can start out at.

    Signatures Salon & Day Spa said: Mar 19, 2014

    This chart will be very helpful!

    Jennifer DiMaggio said: Mar 19, 2014

    We use the scale in our salon and it has helped tremendously with obtaining the correct skin types for our clients.  It also presents an opportunity to teach the client about proper tanning techniques and session times per individual skin type.

    Heartland Tanning, Inc. is a wholesale distributor and does not sell direct to the public.