Supre Tan Acquires Performance Brands Product Lines

DALLAS, TX. (September 2014) – Supre Tan announced today that it would be operating under the new name Sun Evolutions. The purpose of this name change is to create a new corporate identity that will promote marketing and operational effectiveness supporting Supre Tan and our newly acquired brands by managing our collective brand’s portfolio under one unified identity.  Sun Evolutions will manufacture and market all Supre Tan, Pro Tan, Fiesta Sun, Vineyard Grapes and BWL as well as distribute Hempz and Playboy Tanning, Sunless and Body Care Products.

This announcement comes after last month’s press release announcing Supre Tan’s Parent Company Product Innovations Research LLC had acquired the brands Pro Tan, Fiesta Sun, Bask, Vineyard Collection Grapes and Beauty with Light from Performance Brands, Inc.

“We believe creating a new corporate identity was an important next step in leveraging the strengths and marketability of all of our collective brands.  It is our goal with this name change that our customers will be able to easily identify Sun Evolutions as the home to all of their favorite brands. ” said Bruce West, founder of Supre Tan.

The integration of the company’s new identity will begin over the next few months with the launch of our new websites, new ad campaigns and a New Platinum Salon Partnership program.


Heartland Tanning, Inc. is a wholesale distributor and does not sell direct to the public.